أسعد النبواني

• Led and motivated a team of 10 sales representatives and support staff to achieve and exceed branch targets.
• Developed and implemented strategic sales plans that increased branch revenue by 5% over 6 months.
• Analysed market trends and competitor activity to identify new business opportunities and expand market presence.
• Oversaw all branch operations, including inventory management, reporting, budgeting, and compliance with company policies.
• Coached team members on sales techniques, product knowledge, and customer service, improving overall team performance.
• Prepared and presented regular sales forecasts, financial reports, and performance analyses to senior management.

• Establish strategic alliances with leading food manufacturers in various categories, such as coffee, canned goods, and spices, while also preparing for future growth into two additional product lines.
• Develop a comprehensive business plan, conduct a thorough market analysis, segment the market, identify the target demographic, and assemble a team of representatives and distributors. Monthly objectives were set in alignment with the annual strategy. In the initial 13 months, the company achieved a notable market share of approximately 7% in the local market, which has since expanded to around 12%.
• Conduct a monthly assessment of the performance of the distributors representing the company to guarantee customer satisfaction.
• Facilitate communication with both suppliers and customers, addressing any objections or issues that may arise in a timely and effective manner to ensure the smooth flow of goods in accordance with purchase orders and market demands.
• Supervise the accounting activities to ensure the precision of the data entered into the company’s accounting system.

• Established the Quality Department, formulating distinct policies and procedures to facilitate collaboration with both internal and external stakeholders to uphold quality standards.
• Updated and refined internal systems and procedures to meet the standards set by external certification bodies.
• Resolved customer complaints by executing containment strategies, performing comprehensive analyses, applying error-proofing methods, and instituting both immediate and long-term corrective actions.
• Fostered a culture of ongoing improvement by developing and sustaining relevant improvement programs.
• Promoted a culture of continuous improvement by developing and maintaining relevant training programs, acted as the main point of contact to ensure effective communication.

• Conducting all necessary studies, preparing budgets, and collaborating with the Human Resources department to finalize staff recruitment for both new and existing bank branches.
• Participating in regular Board of Directors meetings alongside the CEO to oversee the execution of approved strategies and address any discrepancies that may arise.
• Formulating marketing strategies and developing new products.
• Compiling studies and budgets for the establishment of new branches, which includes liaising with pertinent regulatory and governmental bodies.
• Setting pricing structures and terms for various products.
• Coordinating the annual budgeting process across all departments.
• Periodically establishing, updating, and reviewing the departments Key Performance Indicators (KPIs) as well as its policies and procedures.
• Overseeing and mentoring activities to ensure the effective implementation of plans and policies.
• Providing coaching and development opportunities for Branch Managers to enhance their performance.
• Conducting training for new staff to facilitate their entry into the new market and to meet budgetary objectives.
• Serving as a key member of the Asset-Liability Committee (ALCO).
• Actively contributing to the modernization and implementation of the banks Management Information System (MIS).

• Collaborating with the Operations Manager to formulate and execute the branchs business plan in alignment with the banks strategic goals.
• Overseeing the branchs interactions with existing and prospective clients to ensure the attainment of monthly and annual objectives.
• Effectively managing the branchs loan portfolio to facilitate a seamless granting and collection process while minimizing arrears.
• Assessing the training requirements of the team, inspiring them, directing their efforts, and reinforcing the application of the banks values and culture.
• Creating essential proposals and analyses aimed at enhancing services and boosting customer satisfaction.
• Supervising the daily operations of the branch.

• Advocating for the banks financial products, including loans and deposit services.
• Facilitating clients in the loan application process while ensuring adherence to the banks policies and procedures with precision and efficiency.
• Analyzing client-provided data and conducting on-site assessments to ascertain the appropriate loan amount and repayment terms based on the projects viability and the clients financial capacity.
• Overseeing a loan portfolio comprising over 500 active clients, monitoring overdue payments, and implementing necessary measures to secure collections.
• Conducting follow-ups with borrowers to verify that the loan funds are utilized in accordance with the lending guidelines.
• Meeting both monthly and annual performance objectives.

• Advocating for the banks financial products, including loans and deposit services.
• Facilitating clients in the loan application process while ensuring adherence to the banks policies and procedures with precision and efficiency.
• Analyzing client-provided data and conducting on-site assessments to ascertain the appropriate loan amount and repayment terms based on the projects viability and the clients financial capacity.
• Overseeing a loan portfolio comprising over 500 active clients, monitoring overdue payments, and implementing necessary measures to secure collections.
• Conducting follow-ups with borrowers to verify that the loan funds are utilized in accordance with the lending guidelines.
• Meeting both monthly and annual performance objectives.

• Engage with prospective customers to facilitate the promotion and sales process effectively.
• Process customer orders and collaborate with warehouses to ensure timely preparation and delivery in accordance with established conditions.
• Address customer issues and concerns to maintain operational quality.
• Monitor customer receivables and ensure timely collection.
• Generate purchase orders and convey customer feedback.