Assem Sorour, Group CFO

Assem Sorour

Group CFO

Jash Group

Location
Egypt
Education
Doctorate, Banking and Financial management
Experience
33 years, 2 Months

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Work Experience

Total years of experience :33 years, 2 Months

Group CFO at Jash Group
  • Saudi Arabia - Riyadh
  • My current job since June 2008

Project: CFO with JASH TECHNICAL SERVICES GROUP Saudi Arabia, Facility Management, and Vessel Dish Especial Industry, Desert Fence Industry, Restaurant (2750 Employee). Located in Riyadh, Dammam, Saudi Arabia
Role
• Re-engineered the Accounting and financials processes.
• Valuated several potential investments and feasibility studies.
• Developed the financial reporting and KPIs.
• Converted the biggest project of the group from losses to making profits.
• Developed Authority matrix and SOP.
• Developed and attracted alternative financial institution firms to diversify the sources of funds and decrease financial cost and enhance the group leverage
• Advised the BOARD on decision making of the Groups future growth plans.
• Responsible for development and compliance with policies, procedures of internal controls to protect the company - the scope is extended to all areas related to financial matter of the group of companies.

Project: Consulting CFO with Misr El-Hegaz GROUP, PVC, Polyethylene, Polypropylene, Calcium Carbonate, Petrochemicals (11 Factories and 8 sister companies, with turnover over of EGP 800 Million in Egypt and Saudi Arabia)
Role
• Evaluated/ rendered consultancy on capital investment decisions including merging sister companies and initiating holding company
• Spearheaded assessment/ restructuring of the financial management team across multiple companies including consolidating financial reporting across the group of companies
• Rendered strategic directives and financial guidance to the group on a range of financial issues
• Coordinated activities related to assessing/ selecting ERP system (Odoo), implementing budget & variance analysis, defining pricing module, cost accounting system & statement
• Defined/ implemented credit policy aligned to group cash flow and targets
• Drafted/ presented financial leasing proposal to enhance financial structure

Project: CFO/FP&A with ALKIFAH FOR BUILDING MATERIALS GROUP Saudi Arabia, READYMIX, Building Equipment, Crushers, Transport (11 companies, 12+ projects, with turnover over of SAR 2 Billion in Saudi Arabia)
Role
• Functioned as member of the senior management team of the group participating in business development and management committee meetings
• Collaborated with the President/ CEO on strategic decision making and developing stakeholder relationships across city, area and national levels
• Conducted due diligence related to capital investments, acquisition and merger of ready mix companies
• Led the financial management team across multiple companies and managed consolidated financial reporting across group of companies
• Rendered strategic directives to the group on various financial issues, implementation of companies ERP systems (SAP, Oracle)
• Collaborated with IT in managing critical financial management systems and roll out of effective ERP Systems (eMIS)
• Defined/ implemented procedures related to risk management, reengineering organizational processes across diverse industries
• Organized training session for the financial unit/ other staff to acquaint on financial readiness, MBO (management by objectives) - newly implemented system across branches including budget and budgetary concepts
• Evaluated prospective contracts to guide the senior management team in effectively closing major business deals

• Set up effective controls to ensure approval of documents and passage of procurement through independent and governmental audits
• Managed financial reporting activities encompassing organizational revenue/expense and balance sheet, funding agencies, development/ monitoring of organizational and budgets
• Maintained organizational bottom lines by evaluating accounts payable/ accounts receivables and implementing effective disaster recovery plans
• Set up internal control systems for managing financial assets of the organization
• performance indicators (KPI’s) to evaluate quarterly performance

CFO& Vice President at FH GROUP
  • Egypt
  • January 2005 to June 2008

Responsibilities & Achievement
• Defined/ implemented financial objectives, policies, programs and practices for maintaining consistent financial structure
• Developed/ planned and implemented strategies at business unit level for accomplishing business objectives
• Set up finance, accounting, billing/ auditing procedures, standard cost and costing system aligned to organizational policies as well as procedures
• Enhanced costing using performance analysis by comparing actual costs to the standard cost for maintaining organizational bottom lines
• Collaborated with the senior management team in implementing business expansion plans outside Egypt
• Evaluated trial balance, insurance coverage for company assets; prepared monthly income statement based on variable costing
• Assessed financial transactions across assigned projects for managing working capital, evaluating cash flows and preparing forecasts of future cash flows
• Involved in application of Management by Exception to highlight major deviations. Evaluated agency and rebates contracts. Used Arm length pricing for optimizing profit allocation across company units
• Prepared/ presented various status reports for the senior management team and other stakeholders to enable effective decision making
• Evaluated risks and implemented effective internal control measures in collaboration with other departments
• Interacted with the IT manager in implementing new reports/ system controls including resolution of software issues related to finance
• Followed up with the HR Manager in maintaining compliance to pension plan fund and other employee benefits. Collaborated with audit & tax firms for preparing financial statements and annual tax returns
• Rendered consultative support to managers in planning initiatives using special analysis, information reports, management/ financial reviews, reports and recommendations
• Implemented transfer pricing strategy for the business unit and managed investment of organizational cash surplus

Financial Manager at HEBI FOR PHARMACEUTICAL RAW MATERIALS (HEBI RAW)
  • Egypt - Luxor
  • June 2002 to January 2005

The Fifth Plant in the word producing 7ACA (antibiotic Raw Material), Finance Manager

Responsibilities
• Defined/ implemented financial strategies for the organization aimed at accomplishing business and financial targets
• Prepared/ presented budgets/ financial statements for the organization including forecasts for future business growth
• Set up finance department performance standards, KPIs including remedial measures based on identified discrepancies. Developed company financial, accounting policies and financial plans
• Maintained regular interaction with company, banks and financial institutions for maintaining effective cash flow and optimization of surplus
• Managed budgeting process, budget consolidation, budget analysis including audit of complicated finance files

Finance Manager at Different Companies
  • Egypt - Cairo
  • January 1991 to March 2002

Past Experience

• Intertec S.A. (IGI Group) ~ Assistant Financial Manager ~ Sep 1999 - Mar 2000
• M&E int. /ECG engineering consultants groups S.A. ~ Group Accountants Manager ~ May1996 - Sep 1999
• Mashhour Industrial & Engineering S.A. ~ Financial Manager, Chief Accountants, A/R Accountant ~ Jul 1991 - May 1995

Education

Doctorate, Banking and Financial management
  • at Ain Shams University in Cairo in collaborate with Westbrook University
  • July 2012

Holding Doctor of Business Administration degree, in Banking and financial management from Ain Shams (Cairo) in collaborate with West Brook (USA) University Faculty of Commerce -English section 2012. My dissertation focuses on the effect of working capital management to the firm profitability-Empirical study.

Master's degree, Financial markets and institutions
  • at Arab Academy for banking and financial science
  • May 2012
Diploma, Public Accounting & Business Administration
  • at Arab Society of Certified Public Accountants
  • November 2003
Bachelor's degree, Accounting
  • at Ain Shams University
  • May 1988

Agerage Grade is Good

Specialties & Skills

Team Management
Accounting
Contract Management
Public Finance
Financial Management
Business Process Re-engineering
Budgeting

Languages

Arabic
Expert
English
Expert
French
Beginner

Training and Certifications

Many (Certificate)
Date Attended:
August 1991
Valid Until:
December 2013

Hobbies

  • Essay writing
    Some essays in Alakhbar news letter and others chain of stories
  • Squash
  • Judo
    الثاني بطولة القاهرة 1991