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Ata Abdel Rahman, Senior Brand Specialist

Ata Abdel Rahman

Senior Brand Specialist·IBM CANADA LTD

Canada

Bachelor's degree, Computer Information Systems

Work experience

Total years of experience: 18 years, 11 months

Senior Brand Specialist

January 2014 - July 2014

IBM CANADA LTD

Canada

January 2014 - July 2014

IBM CANADA LTD. - TORONTO Jan 2014 - July 2014
Senior Brand Specialist
Workforce Optimization, Collaboration & Mobile Solutions

Covering Ontario's retail and financial sector and cross industry at Atlantic Canada, field sales covering enterprise accounts while working with IBM business partners to cover emerging accounts. Selling IBM Social and Collaboration solution that fit customer's unique needs.
Company industry:
IT Services
Job role:
Sales

Sales Manager

January 2012 - December 2013

SAP

Canada

January 2012 - December 2013

Increased sales across Canada working with SAP partners while also expanding local customer base, focus on selling Enterprise Resource Planning (ERP) and Business Intelligence solutions to fit customer's unique needs. Key accomplishments included:
• Exceeded 2012 sales quota by 79%.
• SAP North America Sales Manager Award of Q3 - 2012 for outperforming every other region in North America Sales Teams.
• Peer to Peer Recognition Award for prompt response and solutions knowledge.
• Grew existing customer base by 95 net-new accounts through fundamental sales practice, prospecting and networking.
• Recruited, developed, coached and motivated ten sales members.
• Promoted from Account Executive role to Sales Manager based on top leadership and achievements.
Company industry:
IT Services
Job role:
Management

Account Executive

January 2010 - December 2011

SAP

Canada

January 2010 - December 2011

• Exceeded 2011 revenue goals by 61%.
• High Potential Top Talent (SAP HiPO) - 2011
• 2011 President Club (SAP Winners Circle).
• Canada Sales Person of the year 2011 Award.
• Q3 North America top prospecting award for identifying over 50 prospects/leads.
• Developed sales strategies for existing accounts, while identifying new business prospects
• Negotiated prices and discounts with SAP partners and customers.
• Collaborated with SAP and partners pre-sales team to create exclusive value proposition unique to each account.
Company industry:
Software Development
Job role:
Sales

Major Account Executive - Software Solutions

January 2008 - December 2009

KONICA MINOLTA BUSINESS SOLUTIONS

Canada

January 2008 - December 2009

KONICA MINOLTA BUSINESS SOLUTIONS - TORONTO - CANADA 2008 - 2009

Major Account Executive - Software Solutions
Managed large enterprise and strategic accounts directly, focused on selling content management and variable data software solution. Developed and maintained commercially productive relationships with both new and old clients.
Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Sales

Partner Account Manager - Channel Management

January 2005 - August 2007

MICROSOFT CORPORATION - RIYADH - KSA

Riyadh, Saudi Arabia

January 2005 - August 2007

MICROSOFT CORPORATION - RIYADH - KSA 2005 - 2007

Partner Account Manager - Channel Management
Partnered with Value-Added Resellers (VARs) and Dynamics (ERP) partners to gain market share. Drove the business by developing quality Sales, Readiness and Marketing Plans with key C-level executives within the partners business. Key accomplishments included:
• 45% Year-Over-Year revenue growth through managing multiple revenue engines.
• Maintained and grew current business partner revenue by an average of 25% Year-Over-Year.
• Exceeded new partners recruiting and developing by 10%.
Company industry:
Software Development
Job role:
Management

Sales Manager

June 1999 - August 2005

EMITAC

Dubai, United Arab Emirates

June 1999 - August 2005

EMITAC - HP SOLE AGENT - DUBAI - UAE 1999 - 2005

Sales Manager - IT Software, Hardware and Networking Infrastructure Solutions
Developed a sales and marketing strategy to turn around the failing northeast region. Spearheaded account development programs; developed key accounts needs assessment to improve customer satisfaction and retention. Key accomplishments included:
• Transformed marketing strategy into tactical market plans to land lucrative 200 contracts.
• Penetrated key prospective accounts and performed consultative selling. Primary focus was customer relationship-building to ensure integration of our solutions into turnkey packages.
• Researched and introduced bundled solutions package resulting in a 25% increase in annual revenue.
Company industry:
IT Services
Job role:
Management

Product Marketing Manager

January 1995 - January 1999

COMPUTER AND COMMUNICATION SYSTEMS

January 1995 - January 1999

COMPUTER AND COMMUNICATION SYSTEMS - AMMAN - JORDAN 1995 - 1999

Product Marketing Manager (EDMS and ERP)
Managed outbound marketing activities. Crafted the messaging and positioning for my solutions. Developed innovative marketing programs that drove demand. Grasped and translated technical capabilities into benefits solutions. Analyzed potential partner relationships for the product along with Business Development.
Company industry:
IT Services
Job role:
Marketing and PR

Education

Amman University

June 1995

June 1995

Bachelor's degree, Computer Information Systems

Jordan

Bachelor of Science, Computer Information Systems

High School, Al Ahmadi High School

January 1990

January 1990

High school or equivalent,

1990 - High School, Al Ahmadi High School - Al Ahmadi - Kuwait

Skills

Channel Management
Expert
Channel Management
Expert
National Account Management
Expert
National Account Management
Expert
Key Account Management
Expert
Key Account Management
Expert
Sales Management
Expert
Sales Management
Expert
Channel Partners
Expert
Channel Partners
Expert
ACCOUNT DEVELOPMENT
Expert
ACCOUNT DEVELOPMENT
Expert
ERP Sales
Expert
ERP Sales
Expert
Integrated Solutlons SALES
Expert
Integrated Solutlons SALES
Expert
SALES MANAGER
SALES MANAGER
SOLUTIONS
Expert
SOLUTIONS
Expert
High-Impact Sales Presentations
Expert
High-Impact Sales Presentations
Expert
Alliance Building
Expert
Alliance Building
Expert
Communication Value Propositions
Expert
Communication Value Propositions
Expert
Strategic Market Positioning
Expert
Strategic Market Positioning
Expert
Client Relations
Expert
Client Relations
Expert
Consultitive Selling
Expert
Consultitive Selling
Expert
Team Leadership & Building
Expert
Team Leadership & Building
Expert
Customer Trusted Advisor
Expert
Customer Trusted Advisor
Expert
Channel Management
Expert
Channel Management
Expert
National Account Management
Expert
National Account Management
Expert
Key Account Management
Expert
Key Account Management
Expert
Sales Management
Expert
Sales Management
Expert
Channel Partners
Expert
Channel Partners
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Training
Response Managemt
Infoment
Broadband, Wireless, Switching and Network security
HP
Customer Campaigns Essent
Infoment
Negotiation for result
Infoment
HP Power on sales training
HP
Smart Deal making Prac
Infoment
HP STAR Desktop and Mobile PC Sales Profession
HP
HP STAR NetServer Systems Sales Professi
HP
Developing a Value Proposition Prerequisite
Infoment
Working effectively with Business Partner
Infoment
Spin Selling & Basho sales techniques
SAP
HP STAR Sales Associate
HP
HP OpenView Sales Training
HP
Increasing Customer and Partner Satisfaction
Infoment
Blueprint for Successful Partnerships for PAMs
Infoment
Winning in the New Reality
SAP
Management trainings (SAP Manager Essentials – The A rt of Management - Executive Presence – Proble
SAP
Understanding Body Languag
Infoment
Working Effectively with Partners
SAP
Precision Questioning
Infoment
MS Clustering Solutions
Microsoft
Understanding Your Partner Business
Infoment
Cross Group Collaboration
Infoment
Intellectual Property
Infoment
Partner Business Planning
Infoment

Hobbies

  • Football - Soccer
  • Reading
  • Travelling & Adventure