Sales And Operations Manager
Apparel group
Total years of experience :20 years, 0 Months
Currently managing twelve Skechers store across UAE with over 105 staff.
• Setting the annual budgets and store targets, KPIs and standards across all stores.
• Drive the sales in each store analysing past trends, projections, looking at customer traffic, conversion, UPT, ATV, sales by category, slow movers etc.
• Ensuring that all in-store marketing and promotional activities are activated, follow up reports are submitted and assess the effectiveness of each activity working closely with the marketing team.
• Maintain and manage the mystery shopper reports, follow up actions to the highest of standards currently at 100%.
• Compile the weekly and monthly reports.
• Develop succession planning in close coordination with the HR manager to ensure store growth can be supported with talent from within.
• Motivate and lead the retail teams through people skills and on the job training liaised with training manager for new training material and at times creating own training material.
• Support the recruitment process with screening and interviewing.
• Micro manage the manpower planning of the stores to ensure payroll efficiency and oversee the weekly scheduling of staff.
• Identify potential areas that could help grow the business, collaborate and work with the department heads.
• New store openings.
• Launching and managing new Gucci store in Kolkata, India.
• Leading the Team with different specializations in store operations.
• Overlooking all aspects of store operations.
• Driving all aspects of KPI’s and sales in order to achieve targets.
• Preparation of daily, weekly, and monthly reports.
• Involvement in the Buying process, Merchandising & Visual Merchandising.
• Setting up and managing CRM module.
• Planning and executing MTM events.
• Assisting Marketing team in strategizing and implementation.
• Involvement in the hiring process.
Apr 2011 - April 2014 Store Operations Manager.
Timberland Delhi and Calcutta stores, Jaipur
SIS, Kenneth Cole Delhi store.
(Reliance Brands Ltd.)
Jul 2010 - Mar 2011 Store Manager.
Timberland Calcutta Store (Reliance Brands Ltd)
Managing three Timberland Stores, Two Timberland SIS and one Kenneth Cole store.
• Part of the core team to launch brand Timberland in India including the first Timberland India store - Ambience Mall, New Delhi.
• Launched successfully and operated 3 (three) Flagship stores in New Delhi, Mumbai and Kolkata.
• Overseeing all aspects of retail set-up including implementing set processes for inventory management, operating procedures and staff recruitment for all 3 cities (New Delhi, Mumbai and Kolkata).
• Handling and supervising operations for multiple stores at a time including flagship stores and shop-in-shops.
• Actively involved with strategizing, negotiating with mall management for SOH and implementing all marketing activities both within and outside the Mall (SOH, Email/SMS campaigns, hoardings etc.) for all locations in charge.
• Developing and implementing approaches to increase profitability in liaison with upper management.
• Actively monitoring product and buying trends and working in tandem with buying team to streamline buying process and increase product mix efficiency.
• Development and execution of store events including the organizing the highly successful “Earth Day” Campaign for Timberland for 2 consecutive years.
• Oversee store operations, including, but not limited to maintaining stock level, store cleanliness and reduction of shrinkage.
• Implementation of a strong database management system resulting in higher repeat clientele.
• Build and maintain strong relationships with the team, customers, and colleagues.
• Team recruitment, training and development of effective sales staff.
• Preparation of daily, weekly, and monthly reports.
• Involved with production and co-ordination work with other event companies.
• Execution of various events such as Product launches, Road shows, corporate parties, Fashion shows, Rock shows, Theme events, Press meets.
• Involved in Event planning, Event marketing, Logistical arrangement, Artist coordination and post production.
B'com Honours. Accounts, Economics, Business Managements, Tax and Statistics.