Marketing manager MENA
Home Centre - Landmark Group
مجموع سنوات الخبرة :13 years, 1 أشهر
KRAs:
- Planning & securing annual marketing calendar & budget
- Drive thematic & tactical campaign planning, Store launches and Footfall
- Media planning and evaluation including social media & digital marketing initiatives
- Lead annual research initiatives that fuel the marketing strategy & intelligence
- Lead tie-ups & activations for the amplification of the campaigns
- Lead Customer Value Management initiatives to drive incremental revenue
Toyota Motor Corporation (TMC), is a Japanese multinational auto maker headquartered in Tokyo, Aichi, Japan. Toyota employs close to 350, 000 people worldwide and is the largest automobile manufacturer. Toyota is the 11th largest company by revenue and features in top 10 brands worldwide with a brand value of $30, 280 million. (Source: Top 100 brands)
KRAs:
o Brand management & reinforcement of the mother brand - Toyota
o Plan & manage the annual budget
o Representation of SBG in important forums by Toyota Motor Corporation
o Plan and deliver all ATL communications & branch collaterals to support sales
o Product launch strategy & communication for complete Toyota line up
o Tactical/Promotion campaign planning & communication
o Plan & anchor local Motorshow (Stand design, Vehicle & Special displays, Marketing activities, etc)
o New media proliferation & new initiatives
o Consumer research, customer profiling & analysis, product performance analysis, etc
o Manage the Digital activities / footprint of the brand.
(Website creation/Update/Management, Social Media Marketing)
o Training & planning of career growth for reporting colleagues
Kotak Life Insurance is one of the fastest growing insurance companies. It is a joint venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual plc. The company covers over 3 million lives. Kotak Mahindra group is one of India's leading financial services conglomerates. The Kotak Mahindra Group has a consolidated net worth of approximately US$ 2.5 billion
Designation: Senior Manager - Marketing
KRAs:
• Liaise with different agencies to get the desired work done
• Handle the product launch, communication and promotions
• Provide marketing support to sales & recruitment activity
• Handle all internal communication
• Provide marketing support to the different departments and needs
• Vendor Management
Description: A vibrant & enthusiastic full service Marketing Communications agency. The scope of services includes:
• Strategy formulation
• Marketing Communication design
• Creative Advertising
• Brand Building
Designation: Manager for Marketing
KRAs:
Brief:
• Participate in the strategy formulation of the clients
• Participate in & design the marketing communication for the client
• Handle the Brand building / management for the clients
• Briefing the creative team
• Manage the marketing department.
• Servicing the Cream Clientele of the Agency
• Work closely with the creative team to deliver the client's requirements
• Make the presentations while pitching to the client
• Developing the Business for the Agency
Project Title: Feasibility report (Live Project)
Project Objective: The Company here desired a change in system for secondary spends and wanted it to be different channel wise and thus a feasibility report over the same was needed to be calibrated & presented.
Output: Was in the form of a PPT which covered evaluation of impact of spends on volume; handling spends the channel way; issues arising out of the same and recommendations.
Learning: The following were understood
* Sales stint of the company
* The buyers and their differentiation by channels.
* The retailer's margins and the significance of their existing system.
* With an opportunity to interact with the Area Sales Manager, Territory Sales Manager, Sales Men, Wholesalers & Retailers their Psyche was also understood
Achievement: Successful completion of the project, Appreciation from the Management, Exposure to Sales, Branding & New product launch
MBA specialized in marketing with a focus on Brand management and communications
Bachelor of Commmerce