Atif Adhami

• Worked for a Dubai-based perfume brand with retail operations spanning the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and India.
• Led a team of 50 employees, including store in-charges and sales associates, across 12 retail stores.
• Achieved 9% year-over-year sales growth, increasing regional revenue from 36M SAR in 2024 to 39M SAR in 2025.
• Held full P&L responsibility for 12 retail stores across the Eastern Region of Saudi Arabia.
• Turned around an underperforming store from a loss-making operation into a profitable outlet through detailed sales trend analysis.
• Optimized store operating hours based on customer traffic patterns and restructured manpower allocation to improve productivity while controlling operating costs.
• Managed inventory and conducted inventory audits across all 12 stores while overseeing merchandising standards.
• Monitored product-wise and category-wise sales performance to identify opportunities for monthly revenue improvement.
• Coordinated with HR, accounts, IT, logistics, and warehouse teams to maintain smooth daily store operations.
• Hired sales personnel, resolved team conflicts, and distributed sales targets across the 12-store network.
• Conducted market research and feasibility studies to select new store locations based on predicted customer footfall.
• Opened 3 new stores in Jubail, Riyadh, and Taif, expanding the regions retail footprint.
• Developed sales strategies that increased monthly revenue across the regional store network.
• Built relationships with high-net-worth individuals and corporate clients, generating repeat bulk orders and customized gifting opportunities.

In my role, I successfully built and developed the HORECA division from the ground up, securing over 30 high-profile clients, including Taj Hotels, Oberoi Hotels, Hyatt Hotels, Marriott Hotels, and premium restaurant chains. I consistently achieved quarterly sales targets of 5 million, driving significant revenue growth. By cultivating strong relationships with key decision-makers, I ensured repeat business and long-term collaborations. I managed all aspects of sales operations, including P&L, projections, pricing, target achievement, lead distribution, and area mapping. Additionally, I conducted thorough market analysis to identify new business opportunities, maintaining a competitive edge in the FMCG sector. My business development efforts led to successfully closing deals with prominent clients and establishing a robust pipeline of potential clients, strengthening the company’s presence in the sector.

I successfully contributed to an annual revenue of 10 Cr by driving institutional sales for Chaayos tea premix products, adding over 35 new clients across various industries, including prominent names like Taj Hotels, Oberoi Hotels, Le Meridien, WeWork, Hyatt Hotels, and Carnival Cinemas. I managed a diverse client portfolio that spanned hotels, airlines, coworking spaces, corporates, and cinemas, fostering long-term relationships and ensuring repeat business. In addition, I oversaw all aspects of sales operations, including P&L, revenue projections, pricing strategies, and seamless order execution. As the key account manager for institutional sales clients, I ensured high levels of client satisfaction, resulting in sustained partnerships and continued business growth.

I contributed to significant business growth by securing corporate tie-ups with clients like KPMG, Optum, JC Penny, Pearson, and MetLife. I successfully installed Go-Gourmet kiosks in corporate offices such as Cvent, PwC, and KPMG, and initiated partnerships with hotels and restaurant chains like Taj Hotels and Oberoi. I managed sales operations, including P&L, revenue projections, pricing, and order execution, while identifying new sales and promotion opportunities through area mapping. I also oversaw outdoor catering events, ensuring smooth execution and high client satisfaction.

• Secured 5 new long-term clients through proactive lead generation and personalized client engagement strategies.
• Increased monthly revenue by 13% through sustained new client acquisition and relationship-building efforts.
• Launched 2 targeted marketing initiatives based on market research, resulting in a 15% increase in client inquiries.
• Resolved recurring client concerns, improving retention rates and strengthening relationships with key accounts.