Group Director
Reed
Total years of experience :14 years, 6 Months
Tasked with developing the Saudi office for Reed Exhibitions.
Managing two exhibitions \in the portfolio including Cityscape Qatar (Launch) and Future Cities.
Job Profile:
•To achieve revenue and profit targets through successful sales strategy and execution
•To achieve sponsorship target and create new products to increase revenue
•To lead, manage and drive through the successful planning and execution of the entire lifecycle of each event assigned.
•Advise on appropriate conference topics and speakers and manage event logistics and production.
•Manage and lead event team
•To maintain existing and develop new customer relationships
MENA
Heading up Project and Sales team for three events simultaneously which include Character Dubai, MYCONTENT & Dubai World Game Expo & Championship.
Achieved a target of over AED 6 million across the 3 events.
At Marcus Evans, my portfolio of clients included Publicis, Euro RSCG, JWT and number of other private sector clients within the advertising industry. I assisted my clients in achieving their strategic marketing goals by providing them unique, creative and cost-effective solutions. I liaised between clients and our corporate buyer departments to make sure the attendees were a perfect fit and provided maximum benefit. Organised post-event research to assess the overall feedback of the event.
Key achievements
•Sold Euro 500, 000 worth of sponsorship.
•Helped in booking some of the biggest media accounts available in the Luxury sector including Louis Vuitton, Jaguar & Maybach.
At Naseba Communications, my portfolio of clients included, Emirates Airlines, Becker Avionics
Dubai Bank, DTCM, Al Dar Properties, Nakheel Properties, Turner Construction, Fluor Corporation, Systra, Currie & Brown, Saudi Oger, Dar Al Handasah and, Parsons Brinckerhoff amongst others.