Atif saeed, National Sales Manager

Atif saeed

National Sales Manager

Awesome Foods

Location
Pakistan - Islamabad
Education
Master's degree, IT
Experience
23 years, 9 Months

Share My Profile

Block User


Work Experience

Total years of experience :23 years, 9 Months

National Sales Manager at Awesome Foods
  • Pakistan - Lahore
  • My current job since March 2017

Evaluate, hire/fire, train, and motivate sales team
Manage towards a goal of yielding profitable revenue growth for the company
Leverage knowledge of direct marketing practices to ensure that sales team is focused and achieve their stated goals
Represent the company as a leader
Manage the relationship with our existing distributors, and establish distribution network where necessary
Develop annual sales budgets and ensure that they are met when approved.
Develop and monitor the sales expense budget.
Develop a strong partnership with our distributors and key customers and initiate joint marketing opportunities.
Have an excellent working knowledge of our products
Coordinate closely with the marketing department to ensure the sales force has the materials and information that it requires to
promote our products and services.
Coordinate the development of sales promotion and lead generation activities

Director Sales & Marketing at Close Comfort
  • Pakistan - Islamabad
  • December 2015 to February 2017

Corresponding with Australian and Singapore Team
Oversee and follow- up on the CEO's and company's annual objectives with internal and external stakeholders, provide Agenda, minutes, and overall management of key meetings chaired by the CEO
General oversight and supervision of the administrative requirements of the CEO's Office and to ensure that other individuals in the CEO Office are performing their roles effectively.
Supervise the development of the CEO's annual calendar including all travel, key meetings & conferences
Manage special projects, as delegated by the CE, that may not fall into the domain of other Sales departments
Facebook advertisement and boasting time
Target Market according to Advertisement on Facebook
Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Implements national sales programs by developing field sales action plans.
Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
Completes national sales operational requirements by scheduling and assigning employees; following up on work results.
Maintains national sales staff by recruiting, selecting, orienting, and training employees.
Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contributes to team effort by accomplishing related results as needed.
Ensure all field force vacancies are filled with right candidates with the coordination of HR Department.
Coordinate with the Chief Executive for the hiring & replacement of distributor.
Coordinate with HR Department for the hiring, firing & replacement of field force.
Ensure weekly secondary sales & monthly sales/stock reports are available and entered in the system timely.
Ensure relevant sales formats are completed and available at head office.
Ensure weekly secondary sales & monthly sales/stock reports are being sent timely.
Collect relevant sales/competitor data and recommend 6-monthly trade schemes for each brand.
Implement point-of-sales material at shops through field force.

Regional Sales Head - North at TPL Trakkers Ltd
  • Pakistan
  • May 2016 to November 2016

• Strong communication skills ( verbal & written both )
• Analytical skills
• Negotiation skills
• Problem solving skills
• Leadership skills & ability to delegate
• To be proactive in developing new business in line with the revenue and sales and providing suggestions
• Overall coordination, functional management and leadership of all sales activities of the business
• Establish key relationships with corporate clients and agencies to ensure maximum exposure within the particular region
• Coordination with team members & Group head Sales & Marketing
• Be aware of company policies & procedures that impact the sales department.
• Possess full hand knowledge of the products & services being offered
• Demonstrate a “can do” attitude at all times
• Carry out other duties/tasks apart from routine tasks
• Working in line with departmental objectives and interacting with other departments ( HR, Finance) and other departments if needed

Area Sales Manager at CMPak
  • Pakistan - Lahore
  • May 2006 to April 2016

Sales Planning
• Guide RSO in planning sales routes effectively by covering all the retail outlets in the assigned territory/zone.
• Identify un tapped areas in the assigned territory and guide RSO teams to increase retail penetration
• Prepare and submit sales forecast to RSM for Sims & Recharge on daily / weekly / monthly / basis for effective sales planning
• Prepare and submit sales estimates for Sims, scratch cards, Mini load to RSM for logistic support.
• Plan and take active part in the events of the region to build brand image and to create additional sales opportunities
• Plan with Regional Sales Head localized sales promos in areas of low sales performance and low network utilization.

Operational
• To ensure effective implementation of company polices & SOP’s at franchise, distributors and retail level and report for necessary action in cases of Non-Compliance
• Visit to the retail market and Franchises in citadel town regularly.
• Develop an atmosphere which is fit for healthy business relations with all franchises, distributors and trade.
• To ensure timely submission of reports / Returns required by HQ.
• Ensure that timely purchase orders are placed by Franchises to ensure availability of stock at all times
• To ensure that all Franchises and retailers in all regions follow the SIM prices and margins in the entire sales channel e.g. Prices from Distributor to Sub Distributor & from Sub distributors to Retailers.
• To ensure Franchises and retailers get commission established by the Company
• To ensure that the Franchise and Retailers have sufficient POS material at all times.
• To ensure that the latest POS materials are properly placed in outlets at all times
• To ensure Franchise get customer files from retailers on a daily basis.
• To ensure Franchise/Retailers follow the territory assignment in each region.
• To ensure that the channel partners follow Company’s Rule, Policies and Procedures at all times including acquisition of real customers, proper use and management of customers NIC

Secondary Sales Execution
• Make regular visits to all the Franchises & Retailers in their respective regions in order to ensure stock availability and market coverage.
• To closely work & monitor the performance of Franchises daily sales, ensuring they are on track with respect to assigned targets in order to ensure achievement of monthly target.
• To present to Regional Sales Head & RSM every month route plans updates for each of the Franchise
• To get from Regional Sales Head every month areas with low network utilization based on Engineering KPI’s.
• To develop Retailer based target (month wise) and same has to share with BDO for effective execution at ground and to achieve month by month growth
• Responsible for negotiation with franchises to ensure smooth investment/recharge issuance as per daily/required run rate (based on daily recovery)
• To ensure induction of required no of human resource at franchises, and to coach them and develop them according to company's standard.
• Responsible for CSR management & productivity by assigning them CRBT, MNP & VAS target

Area Sales Manager at International Office Prodcuts
  • Pakistan - Islamabad
  • May 2005 to April 2006

• Participation Government and Sami Government Tenders.
• Configure and match IBM Machines to meet the demand of clients.
• Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
• Review operational records and reports to project sales and determine profitability.
• Represent company at trade association meetings to promote products.
• Introduce Microsoft Office, MS Servers 2000 and Symantec to client for registration.
• Resolve customer complaints regarding sales and service.
• Direct foreign sales and service outlets of an organization.
• Determine price schedules and discount rates.
• Direct, coordinate, and review activities in sales and service accounting and record keeping, and in receiving and shipping operations.
• Monitor customer preferences to determine focus of sales efforts.
• Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
• Monitor on Supply of Shipment in Time.

Sales and Marketing Manager at ISP Click On Line
  • Pakistan - Peshawar
  • October 2004 to April 2005

• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Determine price schedules and discount rates.
• Resolve customer complaints regarding sales and service.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Review operational records and reports to project sales and determine profitability.
• Direct foreign sales and service outlets of an organization.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Compile lists describing product or service offerings.
• Monitor customer preferences to determine focus of sales efforts.
• Oversee regional and local sales managers and their staffs.
• Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
• Select products and accessories to be displayed at trade or special production shows.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.

Sale Executive at Clover Pakistan Ltd
  • Pakistan - Peshawar
  • January 2003 to April 2004

• Plan and coordinate advertising campaigns and sales promotions, and prepare merchandise displays and advertising copy.
• Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
• Instruct staff on how to handle difficult and complicated sales.
• Inventory stock and reorder when inventory drops to a specified level.
• Establish credit policies and operating procedures.
• Assign employees to specific duties.
• Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints.
• Keep records of purchases, sales, and requisitions.
• Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
• Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
• Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.

Sales Officer at CDL Foods Ltd
  • Pakistan
  • December 1998 to September 2001

• Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints.
• Review inventory and sales records to prepare reports for management and budget departments.
• Inventory stock and reorder when inventory drops to a specified level.
• Estimate consumer demand and determine the types and amounts of goods to be sold.
• Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
• Plan and prepare work schedules and keep records of employees' work schedules and time cards.
• Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
• Formulate pricing policies for merchandise, according to profitability requirements.
• Plan and coordinate advertising campaigns and sales promotions, and prepare merchandise displays and advertising copy.
• Instruct staff on how to handle difficult and complicated sales.
• Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
• Plan budgets and authorize payments and merchandise returns.
• Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
• Examine products purchased for resale or received for storage to assess the condition of each product or item.
• Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
• Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
• Assign employees to specific duties.
• Establish and implement policies, goals, objectives, and procedures for their department.

Education

Master's degree, IT
  • at KUST
  • November 2004

Deploy Secure Network in Campus

Specialties & Skills

Distribution Management
Customer Service
Training
Team Management
Sales Skills Training
Design Promo for End customer and Retail
Training Experience
Professional Courses
COMPUTER PROFICIENCY
Teamwork, Coordination & Planning
Sales Strategy
Sales Force Management
Management Skills
Sales & Distribution
Fundamentals of Sales and Distribution

Languages

English
Intermediate
Urdu
Expert
Pushto
Intermediate

Training and Certifications

Business Communication Skill (Training)
Training Institute:
Business Communication Skill
Date Attended:
September 2006
Sales (Training)
Training Institute:
Estimating Market Potential and Forecasting Sales
Date Attended:
March 2012
Team Building (Training)
Training Institute:
Management and Team Building
Date Attended:
March 2011
Stress Management (Training)
Training Institute:
Time and Stress Management
Date Attended:
March 2011
Customer Care (Training)
Training Institute:
OCAT
Date Attended:
July 2006
Customer Care (Training)
Training Institute:
Train The Trainee • Business Communication Skill
Date Attended:
January 2007

Hobbies

  • Playing Games
    badminton Winner of CMPak Lahore Squash Winner of Local Tournament