Atif Shabbir Ahmed, Key account development specialist

Atif Shabbir Ahmed

Key account development specialist

BRF

Location
Saudi Arabia - Khobar
Education
Master's degree, MBA
Experience
16 years, 3 Months

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Work Experience

Total years of experience :16 years, 3 Months

Key account development specialist at BRF
  • Saudi Arabia - Khobar
  • My current job since December 2019
Sales Supervisor - Modern Trade at BRF
  • Saudi Arabia - Khobar
  • April 2016 to November 2019
Sales Executive - Modern Trade at BRF
  • Saudi Arabia - Riyadh
  • March 2013 to March 2016

Brf is a Leading Company of Frozen Poultry items (FMCG) in the brand of Brazil product “Sadia & Perdix”.

Main Activities:

• Contribute to achieving department sales target (Volume, Value).
• Visit customers as per the planned Market Visit schedule.
• Maintain customer’s contacts, product price list, visit overview, history and feedback.
• Maintain the daily follow up on daily Orders, Invoicing and Delivery.
• Follow up on shelf space, secondary display, merchandising and distribution.
• Build and maintain strong customer relationships.
• Follow up on Promotion and In-store Activities.
• Negotiate investments with the customers and ensure maximum ROI.
• Provide regular written Daily/ Weekly reports and feedbacks on companies report template to manager.

Merchandising Supervisor at Friesland Campina
  • Saudi Arabia - Riyadh
  • January 2012 to February 2013

Working with Adventures on Project for Friesland Campina.
Friesland Campina is a leading Company of Fast Moving Consumer Goods in the brand of Holland product “Rainbow”.

Major Responsibilities are:


I have 19 Merchandisers under my control
Manage Rout Plan
Daily Market Visit
Display of Rainbow Products according to Plano gram
Manage Promotions Display
Availability of stock
Monitoring expiry and waste items
Manage Deliveries
Making Daily Merchandising Report and Report to RSM & NSM.
Making Weekly Competitors Activities Report and Report to RSM.

Area Supervisor at Matajer Al Arabia Co. for retail (PANE PIATTO)
  • Saudi Arabia - Riyadh
  • June 2011 to December 2011

Working in Operations as an Area Supervisor for Restaurants with the Italian name

PANE PIATTO.


Major Responsibilities were:

I had 6 Restaurants under my control
Daily sales collection
Daily check for shop and staff hygiene
Display of items
Availability of stock
Monitoring expiry and waste items
Making PO (purchase order) for the shops
Making Daily Sales Report and Report to Operation Manager
Handling Daily, weekly and Monthly Inventory
Making spot check for some items to get the actual inventory
Maintenance of machines or shop if required.

Sales Supervisor/ Territory Development Officer at Saudi Malco Group, Paindor
  • Saudi Arabia - Riyadh
  • April 2009 to December 2010

> Develop all assigned accounts relative to sales volume, market share, product distribution, space allocation and customer service.
> Solicit new business to increase volume and new package distribution with in the territory.
> Sell and execute national and local promotions, solicit placement of incremental marketing equipment, displays, racks and sell sufficient product inventory.
> Utilize point-of-sale materials to stimulate sales.

Sales Coordinator at Forever Living Products Int'l
  • Saudi Arabia - Riyadh
  • June 2007 to December 2008

FLP a multi-national company which is a world leader in production & sales of Natural Health & Beauty Products throughout the world.
Major Responsibilities were:
 Supervision of a team of 15 member’s mix of male & female staff.
 Training them on the complete information of large varieties of health and beauty product.
 Setting goals and target for them and tracing the route in order to achieve these goals and target.
 Maintaining Complete Coordination among the down-lines.
 Achievements are: consistently achieved more than the set targets by 20-25%

Education

Master's degree, MBA
  • at Binary University
  • May 2018

Specialties & Skills

Availability
Promotions
Ms Office
Communication
Negotiation

Languages

English
Expert
Arabic
Expert
Urdu
Native Speaker
Pushto
Expert

Memberships

National Peace Council for Inter Faith Harmony (Gov. Of Pakistan)
  • Chairman Mjlis-e- Amla
  • December 2009

Training and Certifications

Leadership through Quality, Display Shelf Display, Floor Display of Products & ( FIFO System ) (Training)
Training Institute:
Saudi Malco Group Trainings
Date Attended:
April 2010