CLUSTER PR & MARKETING MANAGER
Citymax Hotels by Landmark Group
Total years of experience :14 years, 3 Months
As a seasoned marketing professional, I have spearheaded and executed a wide range of strategic initiatives that have significantly contributed to the success and growth of the Citymax brand. Here are some key highlights of my accomplishments.
• Achieved a remarkable revenue growth and increased footfall in food and beverage outlets by 68% through the strategic implementation of marketing campaigns that appealed to the target audience, resulting in 104% of achieved budget.
• Maintained a consistent average room occupancy rate of 90% across the brand portfolio by introducing innovative promotions and establishing key partnerships.
• Managed highly successful SEO/SEM, social media and programmatic campaigns that consistently drove incremental online traffic to the brand website and F&B brand social pages, increasing digital presence, visibility, engagement, and footfall.
• Leading a new project for the development and roll-out of an F&B-centric website for Citymax Hotels. Highlighting the food and beverage brands, promotions, and events, with booking and direct communication facilities.
• Manage the comprehensive offline and online marketing strategy consisting of social media strategy, content marketing and paid media for all room and food and beverage campaigns, ensuring a cohesive and engaging brand presence.
• Spearheaded the pre-opening and launch marketing strategy of 5 hotels under the Citymax brand, including 2 hotels in Dubai, 1 in Ral Khaimah and 2 hotels in Aswan Egypt. This included comprehensive market research, branding and promotional planning.
• Led the marketing strategy and successfully executed campaign for the launch of Citymax Hotels first 4-star hotel in the prestigious Business Bay area of Dubai, enhancing the brands portfolio and reputation.
• Successfully conceptualized and launched new food and beverage outlets, consisting of casual dining restaurants and bars, attracting a diverse customer base and significantly contributing to 40% of the brands revenue.
• Developed and launched the new Citymax brand identity, giving the brand a fresh and modern look that resonated with both existing and new customers, allowing for a new customer audience.
• Post-pandemic, elevated customer retention scores to over 90% through the implementation of effective loyalty-led initiatives and remarketing campaign, fostering brand loyalty and trust.
• Successfully launched the home delivery vertical for the casual dining restaurants, which contributed to over 20% incremental daily sales, catering to changing customer preference and market demands.
• Led the launch, branding and marketing strategy for Seasons Catering, Citymax Hotels outdoor catering facility, focusing on corporate, private and entertainment events and tour company catering.
• Re-launched the new Citymax Hotels website, enhancing the user interface and experience, resulting in a 6% increase in direct booking and optimizing the online sales funnel.
• Implemented strategic partnerships with well-known brands and personalities to increase brand equity and drive incremental footfall examples include affiliations with Big Rossi from Virgin Radio DXB, exclusive product launches with African & Eastern and MMI, Emirates NBDs pilot geo-fencing program targeting customers through an in-store beacon, a Guinness World Record at The Huddle Sports Bar & Grill, and partnerships with RAKTDA and DTCM for destination marketing campaigns.
• Maintaining strong relations with media and influencers to ensure brand awareness and equity.
• Developed strategic marketing and promotional calendars, always staying ahead of current and upcoming trends to ensure that room and F&B campaigns remained relevant and appealing to the target audience.
- Headed online and offline marketing campaigns along with the public relations strategy for Millennium Plaza Hotel Dubai and 3 pre-opening properties for Millennium Hotels & Resorts
- Reduced expenditures by effectively negotiating vendor and service contracts to drive savings.
- Drove the successful relaunch of 2 food and beverage outlets along with Millennium Plazas spa brand
- Managed consumer data and customer trends to enhance marketing efforts across all channels
- Managed successful social media campaigns promoting rooms, food & beverage, and leisure facilities to domestic and international audiences
- Drove unique marketing campaigns focused on current market trends to enhance brand recall
- Established successful partnerships to increase brand visibility and drive footfall to the property
- Managed all internal and external communications with senior company stakeholders
- Managed content creation and the design agency
- Led successful PR, online and offline marketing campaigns for 2 hotels and 6 food and beverage outlets
- Managed the pre and post campaign launch of Emaars new 4-star brand Vida Downtown Dubai
- Drove unique marketing campaigns highlighting the multiple brand key messaging across food & beverage and the room division
- Implemented internal communications strategies for senior stakeholders
- Managed the external communication strategy
- Established positive partnerships with local and international brands to increase awareness and drive footfall to the hotels and F&B outlets
- Managed the design agency as well as all content creation
- Maintained tactical control of budgets and timelines for all PR & marketing campaigns
American High School Diploma
Bachelors degree in Marketing Communications
Diploma in Hospitality Management. Course included: - Food and Beverage - Marketing - Accounts - Rooms Management - Culinary