Marketing Manager
Commercial International Bank CIB
Total years of experience :12 years, 8 Months
Business Units:
Vitabiotics Egypt
• Benostan Egypt
• BioNike Egypt
1. Develop and deliver a yearly digital business plan in line with the local business plan priorities and sets clear targets and KPIs to evaluate the success of digital marketing activities.
2. Constantly identifies, analyses and aligns the latest digital media trends and emerging technologies, seeking out new opportunities and applying them.
3. Being a trusted partner of BU heads and marketing team to identify needs in digital activities.
4. Manages the digital budget and financials and ensures smart and cost-effective allocation.
5. Proactively defining scope of projects needed and bringing the ideas into brand teams.
6. Plan, manage and execute digital marketing campaigns that promote a company's brand and products.
7. Responsible for effective planning, coordination and execution of the brands strategies.
8. Collaborate with agencies and other vendor partners for implementing digital marketing channels including social media, website & digital communities.
9. Measure and report performance of all digital marketing campaigns for area awareness, and assess against goals (ROl and KP|s)
10. Lead the company digital transformation program by adopting the digital processes and tools to achieve strategic business goals.
- Magicpharma Digital Transformation program:
Responsible for the digitization of employees internal communication channels by planning and executing the whole program of adopting the digital processes and tools to achieve strategic business goals.
-Lead the digital media team and distribute projects and priorities between the team members.
-Manage all digital media team internal and external communications.
-Collaborate with other agencies and vendors to build functional partnerships.
-Manages all the day-to-day operational responsibilities and ensure effective strategy delivery and evaluation of all digital activities.
-Brainstorm new and creative campaigns for different clients.
-Develop and optimize online opportunities.
-Collaborates closely with the sales team and account managers in composing proposals.
-Provides technical support to clients when needed.
-Report and communicate online statistics and results internally and externally.
-Setup, follow up and optimize the running campaigns to ensure getting the highest ROl.
oActs as social media community manager across social channels (Facebook, Twitter, Instagram, Linked in and Google+)
oEngages with consumers through social media marketing channels to achieve positive interactions and recommendations for our products.
oDevelops content for monthly social media calendars across different social channels.
oContributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation.
oAssists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights to optimize interactions with consumers.
oAnalyze the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends.
oResponsible for managing multiple accounts:
- Danette Egyp - Dango (Kids Yogurt)
- Dorra Group - Franke
- Paradise Resort - Rayhana Compound
- Sesame Club Nursery
- Star House
- Misr Pyramids Group (Brands: Glory - Glysolid)
oCollaborating with team members to manage the clients' presence on social media (Social Media, Moderators, Designers, Creatives, Media Team and Finance)
oDevelop/maintain strong solid relationships with the client
oOperate as the single point of contact and handling all clients’ requests.
oMaintain client satisfaction and handling any complaints.
oMonitoring each client’s competitors and their techniques and activities.
oOrganize and coordinate meetings with clients to discuss their requirements and budget.
oKeeping the client in the loop and reporting the progress monthly.
oOversee client’s targets and make sure the social media content and the online activations are reflecting the branding message.
oMonitoring the effectiveness of the online campaigns
o Working on pitches strategies and presentations
Victory Link - Digital Media
o Build and execute social media strategy through competitive research, platform determination and audience identification.
o Generate, edit, publish and share daily content for multiple social media platforms to improve community size and engagement and ensure the client’s uniqueness among all competitors
o Moderate all user-generated content in line with the policy for each client.
o Continuously analyzing and reporting the social data, insights and best practices and acting on the information.
o Collaborate with other departments (Client Service, Designers & Media Team)
o Working on pitches campaigns ideas.
Victory Link - APPS
o Approaching new clients to establish business cooperation and expanding business opportunities with current clients.
o Responsible for assisting and documenting mobile application business requirements and communicating with the clients.
o Follow up with team members (Developers, Designers and Testers) through the project lifetime.
o Testing mobile app to make sure that the initial requirements are implemented properly
o Market the Mobile App through the various marketing channels (Bulk SMS,
App Stores) & social media (Facebook Pages, Facebook Apps)
o Reporting and analyzing the app downloads and the client's feedback
o Searching for new mobile applications ideas and features.
Ernst & Young July 2009 - Taxation Department
Trainee
Ernst & Young Aug. 2008 - Auditing Department
Trainee
SUCO (Suez Oil Company) Aug. 2007 - Finance Department
Trainee
• Cairo University, Faculty of Commerce (English Section) Overall Grade: Good May 2010
• El-Mostakbal School. General Certificate of Secondary Education (98.5%) May 2006