Consumer insights and strategies
kraft foods egypt
مجموع سنوات الخبرة :22 years, 6 أشهر
• Handled Beverages and biscuits for 3 years from day to day work to analytics and audit work
- Handled gum and candy for the last 2 years along with Chocolate
- Handled all audit analysis, queeries and requirements
- worked on analytics projects.
- Handled qualitative and quantitative researches
- working closely with internal clients: sales and marketing
- Involved in preparing budgets
• • Involved in establishing ad hoc quantitative and qualitative research projects for international and local organizations, such as Fayrouz, Vodafone, Kraft, Unilever, Cadbury.
• ATP (advanced tracking program), prepared tracking presentations.
• Manages field operational work and data processing for project related purposes.
• Coordinates sending deliverables to clients
• Prepares clients’ proposals, field brief and questionnaires
• Analyses data for Top lines preparations and presentation purposes.
• Prepares top lines, and report presentations at the end of projects.
• • Involved in establishing ad hoc quantitative and qualitative research projects for international and local organizations, such as Dannone, Citibank, HSBC, Bank Du Caire and British American Tobacco, Vodafone, Orascom Telecom and Coke.
• NFO Tracker Plus software (Syndicated, continuous and cost-effective brand health monitor), prepared Brand Tracking workshops for Unilever (Skin care and Hair care)
• Manages field operational work and data processing for project related purposes.
• Coordinates sending deliverables to clients
• Prepares clients’ proposals, field brief and questionnaires
• Analyses data for Top lines preparations and presentation purposes.
• Prepares top lines, and report presentations at the end of
• Conducting quantitative questionnaires and qualitative discussion guides
• Moderating qualitative projects
• Analyzing data through reports
• Quantitative and qualitative reports are done to track results
Relevant Course Work a) cost accounting, international accounting, tax accounting, investment management, banking credit facilities, management of data processing and principles of marketing