Consultant - Marketing / Business Development
Nimble Business Solutions Est.
Total years of experience :3 years, 10 Months
Heading a business unit called SMART business, focused on providing consulting services for the food and beverages industry in Kuwait
Working with various QSR, Casual Dining, Fine Dining and Luxury hotels in Kuwait for service related issues, developing marketing programs and delivering consultancy practice
In charge of marketing, business development, planning, supervising and managing the entire operations including resource planning, procurement and servicing the customers
As marketing & business development head, my day to day activities involves:
• Strategic planning -
o Managing the entire product line life cycle from strategic planning to tactical activities
o Developing and maintaining marketing strategies to meet agreed business objectives
o Developing annual marketing plan in conjunction with the director of operations
• Market study -
o Creating market strategy and monitoring business growth along with business strategy
o Evaluating customer research, market conditions, competitor data and implementing marketing plan alterations as needed
o Conducting market research and identifying potential market and target segments
• Advertisement and promotional activities -
o Managing entire marketing, advertising and promotional staff and activities
o Managing day to day marketing activities such as digital marketing (bulk campaigns), social media, promotional activities
o Developing and implementing new marketing plans for new and existing products
• Business Development -
o Creating new product introduction and implementation
o Improving existing products and services and increasing business profitability
o Analyzing potential strategic partner relationships for product lines
o Supervising a team of marketing professionals and IT developers for delivering specified projects for customers
• Business Growth -
o Managing day to day operational activities, monitoring sales performance and implementing solutions to improve business growth
o Budget management
o Monitoring, reviewing and reporting to director of operations
Worked as marketing executive at NiMble - IT team.
As marketing executive, I executed the following operations:
• Support and coordinate with the marketing team for related marketing activities
• Improve and develop business revenue by increasing the customer turnovers
• Conduct market research on competitors products and services
• Continuous monitoring and analyzing market trends
• Manage the advertising and promotional marketing materials
• Improve the products and services by implementing new strategies and innovation
• Manage the marketing budget on monthly basis
• Manage the customer base through client servicing
• Analyze reports to monitor results including product mixes, promotions and delivery sales along with operations
• Report to top management on monthly basis for discussing on research and deliveries
Marketing Management - Graded A+ for creating conceptualized plan for new product in new market
