Ayman Alshahari

• Launched a new project channel generating SAR 1.5M by building the team from scratch, developing marketing materials and brochures,
structuring go-to-market planning, and executing end-to-end commercialisation strategy.
• Led and coached a team of 17 sales professionals to achieve 98% target attainment through structured KPIs, performance reviews, and
incentive alignment.
• Set organisation toward a SAR 230M sales target for 2026 through forward-looking revenue planning and performance governance.
• Designed and implemented structured processes, policies, and KPI frameworks to improve visibility, accountability, and execution
consistency across the commercial function.
• Built and managed the sales pipeline and forecasting process for the department, giving leadership clear revenue visibility and enabling
informed decision-making.

• Built and sustained high-value strategic partnerships, strengthening stakeholder alignment and creating long-term, revenue-generating
collaborations that supported sustainable business expansion.
• Accomplished 25% cost savings (SAR 11.5M → SAR 8.5M) as Member of Cost Reduction Committee through operational optimisation,
spend analysis, and cost governance.

KEY HIGHLIGHT Led comprehensive market research and competitive analysis while translating insights into actionable
business plans that identified high-potential expansion opportunities and new revenue streams.
• Directed cross-functional performance across Sales, Customer Service, Marketing, and Communications to improve alignment, operational
efficiency, and cohesive execution of commercial strategy.

KEY HIGHLIGHT Scaled Key Accounts and Modern Trade revenue from SAR 300K to SAR 1 M per month, delivering more
than 3x growth through structured account planning and trade activation.
• Doubled wholesale monthly revenue from SAR 2M to SAR 4M by expanding distribution footprint, strengthening client relationships, and
improving channel execution discipline.
• Led brand management and product development initiatives while overseeing product positioning, packaging design, and go-to-market
alignment to strengthen market relevance and consumer appeal.
• Managed strategic supplier partnerships while leading contract negotiations, inventory optimisation, and procurement planning to ensure
cost efficiency and uninterrupted supply continuity.

KEY HIGHLIGHT Designed and executed high-impact marketing campaigns that delivered a 12% sales increase within
targeted markets, strengthening brand penetration and accelerating revenue growth.