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Ayman Al Omar, chief financial officer (cfo)

Ayman Al Omar

chief financial officer (cfo)·HONDA KSA

Saudi Arabia

Master's degree, Master of Business Administration (MBA) - Finance

Work experience

Total years of experience: 24 years, 6 months

chief financial officer (cfo)

June 2025 - Present

HONDA KSA

Jeddah, Saudi Arabia

June 2025 - Present

*Optimizing the Working Capital by improving the Cash Conversion Cycle (CCC) and maximizing liquidity.
*Reduce the Cash Collection cycle by 45 days.
*Cost reduction by identifying and cutting unnecessary costs by 10% reduction in operating expenses without sacrificing operational capacity.
*Restructure the chart of accounts for the whole company.
*Implementing a new ERP system (Oracle Fusion) that reduces month-end close times by 30%.
*Redeveloping and enhancing the monthly reports for the board of directors and executive management.
*Improved budgeting/forecasting by enhancing forecasting accuracy, which reduces budgetary variance and provides better strategic visibility to the board.
*Developing a company's policy for Overhead and Finance cost allocation for all activities/divisions.

Company industry:
Automotive Dealership & Distributor
Job role:
Logistics and Transportation

VP - Group CFO

January 2021 - June 2024

Nahj Al Iraq (GWM & HAVAL)

Baghdad, Iraq Hybrid

January 2021 - June 2024

Key Achievements:
- Establish the group 5 years business plan and communicate it to all business unit heads.
- Establish the group budget for the first time in the group history.
- Instrumental in establishing complete corporate finance architecture, created a financial blueprint and aided in achieving the company’s robust goals.
- Successfully arranged a new credit facility for the new sister company in Jordan by USD 4 million.
- Restructured and re-engineered the financial and operational processes to enhance Cash Flows by increasing GP, eliminating costs, enhancing performance/turns and securing revenue and profitability growth.
- Acted as a value-added business partner & challenger to the Senior Management in formulating the company's future direction, exceeded performance and achieve company goals and objectives, which led to evading liabilities.
- Proposing IT infrastructure / technologies and ERP implementation to streamline and effectively plan and provide support to the business.
- Successfully arranged to reduce the cost of operations by 12% in 8 months.
- Establish the group authority matrix includes the departments' policies & procedures.
key Responsibilities:
- Oversees and directs treasury, budgeting, audit, tax, accounting, purchasing, and capital expenditure for the group.
- Works closely with the group senior management on long-range planning, cash management, and funds allocation.
- Establishing corporate structure for the holding company to unify processes and procedures for the whole entities in the group.
- Strengthening internal controls across the group to eliminate revenue leakages, with a focus on revenue drivers.
- Maintains relationships with financial institutions on matters of lines of credit and funds management for the group.
- Directs and analyzes studies of general economic, business and financial conditions and their impact on the group operations.
- Appraises the group’s financial position and issues periodic financial and operating reports.
- Directs the finance manager in the group in providing and managing the procedures and systems necessary to maintain proper records and to afford adequate accounting controls and services.
- Assists the group Chairman with cash flow management by working with the Finance Managers to follow the stock, accounts receivable, and purchaser loan payoffs.
- Represents the Chairman as a personal agent within the group and at functions outside the group operations.

Company industry:
Automotive Dealership & Distributor
Job role:
Logistics and Transportation

Head of Finance/CFO

February 2019 - February 2020

Nissan & Infiniti

Amman, Jordan

February 2019 - February 2020

Key Achievements:
- Significant contribution in cutting receivable by JD 1.2 M during 2019 by developing credit policies, applying aggressive collection strategies, and communicating with delinquent accounts.
- Successfully negotiate and structured financing agreements with banks which results in reducing the finance cost by obtaining the best rates in the market.
- Effectively managed the inventory by reducing the stock level from 18 months to 8 months by proper control over purchases and open new markets inside and outside Jordan to liquidate the stock and generate cash flow to the company.
- Successfully arrange a new credit facility for sister company (leasing business) by JD 8 million.
- Establish the department policies and procedures.
- Led the negotiations for the implementation of a new ERP system in the company by setting extensive meetings with business owners and ERP consultants.
- Restructured the selling price and revisiting the operation costs which led to growth in sales by 43% year on year plus 6% growth in market share.
key Responsibilities:
- Design departmental budgets and oversee accounting integration within the organization.
- Create and establish financial policies, procedures and uphold and implement policies and procedures to protect dealership assets, including but not limited to vehicle and parts inventory and cash inflow such as account receivables.
- Determine accounting and financial management framework to monitor and enhance reporting performance.
- Analyze and recommend operational and strategic direction based on modeling and forecasting.
- Oversees all financial aspects of dealership operations.
- Benchmark each department to ensure optimum performance and advise the CEO of the cost and benefit of proposed initiatives.
- Responsible for developing the business unit’s financial strategy to maximize and safeguard its assets.
- Analyzing monthly budgets and forecasts to actual accounting reports for distribution to internal senior management.
- Monitoring cash flows and using the same to predict future financial trends.
- Oversee the financial operations of subsidiary companies such as leasing company with a total portfolio of 40 million dollars.
- Arrange debt financing and secured new credit facilities which allowed for continued company business growth.
- Maintain relations with external and internal auditors and investigate their findings and recommendations
- Supervising and managing three different departments’ teams (Accounting, Treasury & Collection) with a total staff of 13 employees.

Company industry:
Automotive Dealership & Distributor
Job role:
Accounting and Auditing

Division Finance Manager

February 2017 - January 2019

Teeba Investment for Developed Food Processing ( Subsidiary of Almarai Food Company)

Madaba, Jordan

February 2017 - January 2019

Key Achievements:
- Significant contribution to open new routes (10 routes) which led to growth in sales by JD 400, 000 within 6 months.
- Successfully arrange to establish monthly profit and loss reports by route for the first in company history.
- Successfully arrange to cut of receivable write-off by JD 90000.
- Successfully arrange to reduce the fleet maintenance expenditure by 25%.
- Evaluate new capital investment by conducting feasibility studies


key Responsibilities:
- Circulate monthly P&L by depot / by a route to senior management.
- Monthly overhead commentary & rolling forecast (RFC) submission.
- Supervise the budget and internal control team for the day-to-day operation and highlight any deviation in cost centers.
- Preparing weekly overhead forecast.
- Participate in monthly forecast meetings and suggestions for improvements.
- Analyze the area for improvement of P&L like sales, overhead control, and high cost of Long-Term Agreement (LTA).
- Supervising and monitoring 3 different departments’ teams (Accounting, Collection, and Reporting).
- Budget preparation - Volumes, new routes, headcount, discounts, overhead, LTA.
- 5YP (5 Year Plan) - Pricing, Discounts, overhead submission.
- Feasibility study for capital investment likes adding or dropping new route, expansion to a new area.
- Co-ordinate and complete external & internal audit requirements.
- Monitor fleet-related expenditure on weekly basis - by fleet / by spares.
- Adhoc reports for sales & marketing team on promotion analysis, trends, internal controls.

Company industry:
FMCG
Job role:
Accounting and Auditing

Chairman & Board Corporate Advisor

January 2015 - March 2017

Nissan & ISUZU (Alissa Automotive Group)

Riyadh, Saudi Arabia

January 2015 - March 2017

Key Achievements:
- Significant contribution in reviewing the 5-year business plans.
- Effectively evaluate the feasibility studies for new business and investment proposals that are prepared by General Managers and rendered sound advice to the board and executive committee for decision making.
- Successfully led the committee to cost reduction, ensuring a saving of SR 20 million in operating costs through organizational restructuring and review of all operating costs.
- Significant contribution in restructuring the board monthly reports and executive committee meetings.
- Establish the Authority Matrix for the whole group including the authority level within subsidiaries.
- Facilitating the fine-tuning of the auto group-wide strategy in collaboration with a Board appointed external Consultant under the 2020 strategic vision.
- Facilitating effective monitoring and follow-up of operational management issues via ExCom and Chairman’s Office.
- Attend (either singular or accompanying the chairman) any strategic meetings for the Chairman of the Board.
- Prepare the operational & financial analysis to Chairman and attend any strategic meetings organized by the CEO.
- Overseeing all aspects of financial & operation controls in the business and set the KPIs for the whole business.
- Responsible for analyzing the monthly performance for all investment businesses outside KSA (joint venture) and reported to the Board of Directors.
- Co-ordinate the Executive search of key positions in the company appointed External Executive Search Agency.
- Acting as secretary of the board and ExCom.

Company industry:
Automotive Dealership & Distributor
Job role:
Finance and Investment

Financial Controller

February 2013 - December 2014

Mohamed Yousuf Naghi Motors - Hyundai

Jeddah, Saudi Arabia

February 2013 - December 2014

Key Achievements:
- Successfully arrange in establishing Balance Scorecard for the whole automotive business units.
- Successfully arrange in establishing the group an Authority Matrix for automotive business units.
key Responsibilities:
- Responsible for the production of the monthly reporting pack to the CFO.
- Analyzing monthly budgets and forecasts to actual accounting reports for distribution to CFO.
- Supervise the budget and internal control team for the day-to-day operation and highlight any deviation in cost centers.
- Reconcile operational metrics to financial actual & develop a forecast that will connect to profitability.
- Drive the Balanced Scorecard processes with the business units & ensure that these processes are used as key tools and progress measuring barometers to support business performance.
- Motors specific financial and accounting guidelines as required (including Credit, Cost Management, Risk Management) as well as ensuring their consistency across business units.
- Driving internal control standards, procedures, practices consistent with business needs as required by the business and by other interested parties (management; government; internal & external auditors).

Company industry:
Automotive Dealership & Distributor
Job role:
Accounting and Auditing

Head of Finance

February 2010 - March 2013

Toyota

Amman, Jordan

February 2010 - March 2013

Key Achievements:
- Successfully arrange to increase the profitability for service division by recalculating the labor hour based on the ABC activities (Activity Based Costing).
- Successfully arrange to provide monthly performance reports by brand / by model.
- Successfully arrange to evaluate the process of acquisition “Budget rent a car” thorough feasibility study and rendered sound advice to the CEO for decision making.
- Strengthening internal controls across the company to eliminate revenue leakages, with a focus on revenue drivers.
- Significant contribution in establishing a platform for daily collections and treasury activity for the CEO office.
- Significant contribution in selling price and cost allocation.
key Responsibilities:
- Responsible for developing the business unit’s financial strategy to maximize and safeguard its assets.
- Supervising and monitoring 3 different departments’ teams (Accounting, Treasury & Collection).
- Preparing forecasts and budgets for 9 departments within the head office and maintaining regular contact with department heads.
- Analyzing monthly budgets and forecasts to actual accounting reports for distribution to internal senior management.
- Monitoring cash flows and using the same to predict future financial trends.
- Effectively controlling cash flow through the implementation of credit & collection, disbursements, deposits, and remittances controls.
- Developing good working relationships with professionals such as bankers, auditors, or statutory organizations for the benefit of the company.

Company industry:
Automotive Dealership & Distributor
Job role:
Accounting and Auditing

Group Financial Controller

April 2007 - January 2010

Talal Abu Ghazaleh Organization (TAG org.)

Amman, Jordan

April 2007 - January 2010

Founded in 1972, TAG-Org is an international professional services group with 360 million USD in total assets and 190 million USD in total revenues covering 73 offices and 180 representative offices worldwide and non-exclusive strategic alliance agreements with various networks and individual firms thus enabling it to choose a firm best suited to its clients needs in virtually every country in the world.

My Role Including:

•Responsible for all aspects of the financial management of the group, which includes accounting policies and procedures, preparing and interpreting financial statements and management reports, budgetary control.
•Preparing monthly position of actual results against budget, analysing results and making subsequent recommendations to the senior management to facilitate the achievement of set budget
•Providing financial guidance and expertise to facilitate the formulation and implementation of strategic plan, budget and key performance objectives.
•Successfully establishing new departments within finance department including Credit Control Dept. and Performance & Productivity Dept.
•Supervising and monitoring a team of 25 members of staff at Had Office (including 6 Managers) with complete responsibility for all aspects of financial management.

Company industry:
Business Consultancy Services
Job role:
Accounting and Auditing

Group Internal Audit

March 2004 - March 2007

The Sultan Center Group

Al Kuwait, Kuwait

March 2004 - March 2007

The Sultan Center operates 14 major retail outlets in Kuwait. Additionally, TSC owns an ever-increasing portfolio of convenience stores in the country with one billion USD in total assets and 60 million USD in total revenues with operations also encompass restaurants and catering, trading, fashion, telecommunications, security, and investments.

My Role including:

Operational Audit:

*Stores audit: Frequent visits to stores to observe the activities within the store regarding the following: receiving, sales, security, customer service, promotion…etc.
*Attending stock count at the stores to assure proper conduction of the stock count and adequate supervision.
*Cash count audits which are planned according to a separate schedule.
*Preparing audit plans for various operational cycles and supervising audit staff through implementation phase.
*Follow up with managers’ justifications for shrink report
*Periodic feedback for operational meetings (SMM).
*Prepare and discuss audit findings with appropriate members of management, recommends changes to corporate policies and procedures, as necessary, and summarizes audits and prepares final reports.
*Follow up projects for prior internal audit projects to assure that recommendations were implemented and to assess the added value of the recommendations.
*Communicate and assist in communicating audit results and reports.

Financial Audit:

*Quarter review of the financial statements for the whole group.
*Year-end financial statements audit for the whole group.
*Assists in year-end inventory counting for group warehouses.
*Review and test the company’s internal control systems surrounding various functions.
*Evaluate and work to ensure the accuracy of financial statements and reports.
*Evaluation for any new contracts or agreements for the whole group.
*Evaluation of investment opportunities and analyzing respective results.
.

Company industry:
Supermarket
Job role:
Accounting and Auditing

Chief Accountant

December 2002 - January 2004

International Accounting Systems - IAS

Texas, United States

December 2002 - January 2004

- Generating and analyzing financial statements for 150 clients in the Dallas/Fort Worth, Texas area in a consulting basis to be used in profitability projections and future cash flows associated with feasibility studies for investment purposes.
- Maintaining the financial accounts of various clients, conducting month-to-month bookkeeping & accounts reconciliation, balancing books, tracking expenses and revenue, executing payroll, and compiling all the financial data needed to issue the company’s financial statements in accordance with GAAP.
- Assessing and filing state sales, franchise, and federal & state employee taxes for variety of business entities
- Assisting in preparing, analyzing, and presenting the Company’s financial statements, analyzed records of present and past operations, trends and costs, estimated and realized revenues, obligations incurred, cash management, and budgeting to project future revenues and expenses, using spreadsheet and presentation software.

Company industry:
Accounting
Job role:
Accounting and Auditing

Graduate & Research Assistant – School of Business ( MBA program)

August 2001 - December 2002

Southeastern Oklahoma State University (SOSU)

Oklahoma, United States

August 2001 - December 2002

- Assist faculty in literature search, research design, survey instrument design and testing, reporting of findings, and grading undergraduate exams and homework.
- Collecting, compiling, and analyzing data for department researches and projects.
- Plan & arrange department seminars and school events.
- Writing and following up with correspondence as needed.
- Teaching business-related classes as necessary and proctoring exams.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Accountant

August 1999 - January 2001

Modern Food Industries Co

Amman, Jordan

August 1999 - January 2001

• Maintaining the financial accounts of various clients, conducting month-to-month bookkeeping & accounts reconciliation, balancing books, tracking expenses and revenue, executing payroll, and compiling all the financial data needed to issue the company’s financial statements in accordance with GAAP.
• Directed and coordinated activities of 2 accountants and clerical workers performing accounting and bookkeeping tasks and in different areas, A/P, A/R, Purchasing, and Sales.
• Developed outstanding communication skills with customers and co-workers.

Company industry:
Industrial Production
Job role:
Accounting and Auditing

Education

Southeastern Oklahoma State University

November 2002

November 2002

Master's degree, Master of Business Administration (MBA) - Finance

United States

GPA (point): 3.50 out of 4

GPA (point): 3.50 out of 4

Applied Science University

May 1999

May 1999

Bachelor's degree, Bachelor of Science in Accountancy

Jordan

GPA (point): 3.29 out of 4

GPA (point): 3.29 out of 4

Skills

Certified Fraud Examination
Expert
Certified Fraud Examination
Expert
Internal Audit
Expert
Internal Audit
Expert
Internal Controls
Expert
Internal Controls
Expert
Certified Internal Auditor
Expert
Certified Internal Auditor
Expert
MBA Finance
Expert
MBA Finance
Expert
Win Prof. 2000, MS Word 2000, Excel 2000, PowerPoint 2000, Internet
Expert
Win Prof. 2000, MS Word 2000, Excel 2000, PowerPoint 2000, Internet
Expert
peachtree( Accounting Software)
Expert
peachtree( Accounting Software)
Expert
Designing and Delivering Business Presentations
Expert
Designing and Delivering Business Presentations
Expert
Autoline - ADP
Expert
Autoline - ADP
Expert
SAP - Business Planning and Consolidation
Expert
SAP - Business Planning and Consolidation
Expert
Business Objects - Daily Operations Reports
Expert
Business Objects - Daily Operations Reports
Expert
Certified Fraud Examination
Expert
Certified Fraud Examination
Expert
Internal Audit
Expert
Internal Audit
Expert
Internal Controls
Expert
Internal Controls
Expert
Certified Internal Auditor
Expert
Certified Internal Auditor
Expert
MBA Finance
Expert
MBA Finance
Expert

Languages

Arabic
Expert
English
Expert

Memberships

Association of Certified Fraud Examiners

Member

October 2006

Training and Certifications

Certifications
Certified Internal Control Auditor - CICA
Aug 2007
Certified Fraud Examiner - CFE