Ayman Mokhtar

Proven performer with consistently strong sales and marketing results achieved in a flat, highly
Competitive industry… Creative and strategic planner with solid implementation skills… Leader and consensus-builder energized by a collaborative teamwork environment… A history of contributions to corporate initiatives and organizational improvements… Fast-track advancement
Pioneer new positions
•Strategic planning of marketing and sales activities. Industry, market, product andcustomer analysis.
•Project planning and execution.
•Preparation and delivery of effective sales and training presentations.
•Analysis of business processes, sales activities, training needs For Sales Staff…recommendation and Implementation of improvement solutions.
•Relationship- and consensus-building with both internal and external customers.
•Managed account base of major corporate clients representing SR.110 million in annual
•Account revenue, with multiple product lines customized for each client. Accountable forfinancial
•Service performance and account renewals as well as ongoing customer service… servedas the company’s principal contact with these key clients. Leaders

Manage and develop the vertical business unit by implementing Company strategy adjusted to the local market
conditions and opportunities. Achieve set business goals and manage a team of sales and product marketing
specialists.
Essential Duties and Responsibilities
• Profit & Loss
o Responsible for achieving the profitability and market share goals And Sales
Target.
o Responsible for company inventories and vendor receivables (claim
management).
• Business Development
o developing annual business plan and manage short term plan (forecast
management) according to company strategy guidelines
• Management of Staff
o Define the resource needs and recruit according to Markets standards and
guidelines, in cooperation with HR.
o Manage individual performances.
o Relationship management: Encourage and build inter-departmental
communications to encourage greater synergy between company, clients and the
markets.
o Be responsible for the on-going company appraisal process for the team.
• Communication / Reporting
o Reporting to management and clients according to the company standards
communication of results on weekly, monthly, quarterly and annual basis.
o Forecasting the business critical numbers and action plans within set scheduled
guidelines.
o Develop a high profile role in day to day communications across the company -
shouts etc
• Customers Relationship
o Establish excellent relationship with local customer organizations. Guide
quarterly review meetings for dealers and present results and future strategy to
board. Establish and use the help of customer network in furthering company
relationships.
• Pricing
o Ownership of competitive pricing within the local market and negotiation of
backend & special conditions with the local dealers' organization. Ownership of
following the company accounting principles for booking rebates, claims and
marketing funds.
• Sales Management
o Manage company top accounts by setting revenue and margin goals. Monitoring
frequently results and creating personal relationship and excellent
communication with key resources across the client base.
• Marketing
Driving value added marketing programs to improve sales of the products and achieving
corporate goals of marketing service profitability. Ownership for quarterly marketing planning
and realization for TOP Accounts
• Developed and implemented marketing and sales plans.
• Researched and wrote industry and market updates including competitive
analysis and price comparisons.
• Served as a permanent member of many customer benefit committees.
• Developed sales presentations and proposals based on the unique selling
environment of the individual client.
• Delivered employee presentations at customer sites during annual open
enrollment

For Electronics and Appliances
• Established ambitious sales quotas; developed and monitored budgets; created and
implemented sales, marketing, and pricing plans to increase productivity, sales, and
profitability of the territory.
• Trained broker sales force and direct sales staff on product positioning, sales techniques,
new-account development, and territory maintenance and planning.
• Organized, planned, designed, and worked national, regional, state, and local trade
shows.
Key Accomplishments
• Increased gross sales tenfold (from $1.5 million to SR.35 million) in 3 years.
• Increased sales 405% in allied products

Developed and delivered sales training and development programs, utilizing cross-
functional field and headquarters working relationships to ensure appropriate
programming.
• Planned, developed and supervised corporate training centers providing training to 60
Field sales force members monthly
• Evaluated use and impact of learning processes; created strategic training modules.
• Kept senior management abreast of the external learning environment and acted on
opportunities for improvement.
• Implemented a “Train the Trainer” course involving outside consultants to improve the
Quality and impact of corporate training programs.

For Electronics and Appliances
Developed and managed a wide range of Sales tools, including promotional materials, direct-mail pieces,
and Web site content. Defined and evaluated product Sales collateral, programs, and analyses. Tracked,
projected, and reported both advertising and circulation-based Sales programs. Maintained
communication with management to ensure Sales activities aligned with business goals. Provided
leadership and direction to

Builds software solutions based on information gathered from submitted requirements documents
and customer interviews.
• Develops project definitions and engineering estimates to include cost estimates and cost benefit
analyses.
• Manages/performs implementation of the software applications/solutions built.
Owns the software systems they implement and provides response to Gov’t questions/concerns
with regard to these systems.
• Provides maintenance of the application(s) assigned. design applications to meet customer
requirements, ensure security requirements are met, test software thoroughly, and integrate/install
software into the production environment.
• Performs performance monitoring and provides documentation of issues and recommendations
to the customer