Ayman Shehadeh

Contributed to both Toyota and Lexus maintaining No. 1 market share through brand awareness, key customer engagement and retention and service quality.
Oversee application of business plans and budgets, magnifying opportunities for increased revenue in multiple divisions. Identify category and non-category trends through research and provide strategic solutions for growth of market share. Serve as a brand steward by managing advertising campaigns, digital communications, events and public relations. Initiate and facilitate current and prospective client relationships with customer engagement and retention programs. Evaluate compliance of communications policy and procedure, both externally and internally, to maintain brand credibility and equity. Provide training to team members based on performance evaluation and productivity feedback.
Selected Contributions:
• Increased market share by 5% through development and activation of expansion projects.
• Contributed to customer relationship management by increasing service customer retention past warranty by 27% and decreasing customer complaints by 30%, reflected in service department revenue growth by 12%.
• Awarded the Toyota Motor Corporation Gold Marketing Award for 7 consecutive years.
• Coordinated inventory by expanding the product line by 10, auditing existing models and introducing the hybrid electric line achieving sales of 10% total volume.
• Established Salesforce CRM software resulting in 10% higher inquiry to sales conversion.

Managed 14 Marketing department team members while overseeing the departmental budget, performance evaluations and leadership advisory.
Created group strategy for growth in sales, profit and customer satisfaction. Partnered with leadership in collaboration, review and execution of expansion plans and business development. Administered departmental budget and reported status to senior management and stakeholders. Implemented strategy for the MarCom department, leading and directing product planning and training and marketing communications managers in day to day tasks.
Selected Contributions:
• Amplified Toyota Motor Corporation marketing support by 50%.
• Decreased marketing cost per unit by 25% and overachieved sales targets by 20%.
• Revamped regional product and price competitive for Toyota; and presented the brand refresh of Lexus and the new Lexus F Sport line.
• Proven elevated brand awareness by boosting test drive requests by 130%.
• Assisted in development of refreshed global product and marketing strategy for Lexus.

Maintained 100% adherence of Toyota and Lexus brand standards while administering marketing communications on multiple channels including traditional, digital and experiential platforms.
Coordinated marketing and communication planning for new products and services, showrooms and after sales centers. Analyzed and reported experiential marketing, sponsorship and brand effectiveness. Directed marketing projects focused in building brand awareness with emphasis in operational requirements. Provided marketing intel through utilization of market research to better position products.
Selected Contributions:
• Represented 10% of total global sales of the Lexus LFA supercar.
• Created social media and digital platforms for Toyota and Lexus.
• Established a new showroom and achieved 90% adherence to the Brand CI.

- Develop the Marketing Strategy and explore ways of improving sales and profitability.
- Develop the Marketing Plan and Budget.
- Manage the various marketing activities such as new product launches, promotions, advertising, exhibitions and telemarketing.
- Carry out market research, competitors and customer surveys.
- Develop knowledge and consolidate information about competitors’ activity, pricing and tactics, and communicate to senior management.
- Plan and implement sales and customer retention and development.
- Manage customer relations activities and staff competence programs to optimize and sustain sales performance, profitability and customer satisfaction.
- Manage the production of promotional material.

- Coordinate marketing activities between the sales and after sales divisions.
- Monitor competitor and market activity.
- Manage the Customer Satisfaction survey and other research activities.
- Report marketing and sales activities to high management.

Administering all service products.
Coordinating stations in the world import goods and charge in Jordan.
Reporting sales performance and outstanding issues to the General Manager.
Visiting customers with the sales manager.