Sr SEO Analyst
Easypolicy Insurance Web Aggregators Pvt ltd
Total years of experience :8 years, 5 Months
• Responsible for SEO projects scheduling, Gap Analysis, keyword research, on-page optimization, competitor analysis, Keyword Tracking in major search engines, analysis of actual traffic and website status.
• Optimizing various websites for search engines, Link Building, Keyword Research and Competitive Research; leading & guiding colleagues for off-page work including link building and other activities.
• Reviewing and analyzing websites, through detailed written documentation, identifying areas for improvement and change relative to SEO.
• Responsible for Technical analysis via Google Webmaster Tools and other methods and generating and analyzing Analytics & detailed reporting via Google Analytics.
• Involved in testing different search engine marketing and web site design ideas to improve search engine optimization for clients.
• Playing a key role in formalizing company Internet marketing standards and procedures and working with external vendors to ensure a cohesive internet strategy is executed.
• Interacting with clients and communicating these findings (and resolutions of issues) to clients via conference calls.
• Developing SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion.
• Creating original content while including necessary keywords, titles and descriptions to improve the performance of a site.
• Responsible for implementing different strategies such as changing keywords, H1 tags, copy on website and implementing editorial improvements to meet clients online objectives and desired targeted organic search positions.
• Hands-on-experience on the On Page Optimization:
o Competitor Analysis, Meta Title, keywords and description creation
o Traffic analysis(Tools Google analytics, Webmaster Tools, SEMrush)
o SMO(Social Media optimization) On facebook and twitter Linkedin
o Resolving canonical error & Robots.txt creation
o Blog creation and management to support our website
o RSS creation, Search engine Submission & Key Word Research
• Off Page Optimization:
o Article Submission & Social Bookmarking
o Blog Posting Web2.0
o Directory Submission, RSS Submission & Classified Submission
o Guest Posting, Search Engine Submission
o Forum Posting, Local Business Listing & Press Release
o Image Promotion & Video Promotion
Good Grade
