Aziz Zada

Harf Promotions logo
Director Of Public RelationsDirector Of Public Relations
Harf Promotions · Full-timeHarf Promotions · Full-time
Mar 2021 - Aug 2023 · 2 yrs 6 mosMar 2021 - Aug 2023 · 2 yrs 6 mos
Baghdad, Iraq · On-siteBaghdad, Iraq · On-site
In my role at Harf Promotions, I effectively navigated the complexities of communication, ensuring our clients' narratives shined in Iraq's competitive market.
Influencer Marketing: Designed influencer campaigns for Harf's premier clients in Iraq, forging partnerships with top influencers to boost brand reach.
Media Relations: Led media relations for Harf's diverse clients, including NGOs and UN organizations, ensuring positive coverage and addressing PR challenges.
Event Creation and Ideation: Conceptualized and executed high-impact events for clients, enhancing brand awareness and engagement.
Government Relations: Managed communications with Iraqi governmental entities for clients, ensuring compliance and championing client interests.
Strategic Development: Developed tailored communication strategies for clients, reinforcing their brand presence in the market.
Content Creation: Guided the creation of aligned content for clients, from press releases to executive speeches.
Budget Management: Managed client campaign budgets, ensuring cost-effective outcomes.
Internal Communication: Upheld transparency within Harf, ensuring alignment with client needs.
Stakeholder Relations: Fostered relationships with stakeholders, from journalists to industry leaders, on behalf of clients.
Trend Analysis: Kept abreast of PR and market trends, ensuring strategies remained current and effective.
Team Leadership: Led a dynamic PR team, ensuring top-tier service delivery to all of Harf's clients.

Managing the marketing and public relations team along with the coordination with the digital and social media team. Responsibilities are as such:
• Planning, developing and implementing PR strategies;
• Communicating with colleagues and key spokespeople;
• Liaising with, and answering inquiries from media, individuals and other organizations, often via telephone and email (these include CNN, FRANCE24, TV5MONDE, SkyNewsArabia. Al Arabiyya, LBCI and more);
• Researching, writing and distributing press releases to targeted media;
• Developing a media relations strategy, seeking high-level placements in print, broadcast and online media;
• Collating and analyzing media coverage;
• Organizing events including press conferences, exhibitions, open days and press tours;
• Overseeing content on social media sites such as Twitter and Facebook and Instagram;
• Overseeing video and photo editing of all events;

Filling the position of the Operations Manager at one of the company's projects, KIDZNATION, which is a playground for kids.
Also acting as the Director of Business Development at the head company. Seeking opportunities for business development for all the company's new projects. Responsible for heading up their expansion in new markets as well as continued expansion among existing clients. Building relationships with existing clients in an attempt to increase their current spend. Driving peak performance and sales success across the organization.Creating, negotiating and closing commercial agreements. Creating feasibility studies and forcasts for new projects the company creates.

Managing the Gallery's staff
Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
Compute sales prices, total purchases and receive and process cash or credit payment.
Recommend, select, and help locate or obtain designs based on customer needs and desires.
Describe merchandise and explain use, operation, and care of merchandise to customers.
Prepare quotations and price offers for customers.
Managing the gallery's needs and making sure all bills are paid and everything is maintained.

Management of the company that specializes in event creation and management. The work description included conception and creation of social and corporate events, marketing, signage, audiovisual equipment arrangement, printing and security arrangements etc. Besides looking after the planning and financial aspects, the responsibilities included for the appropriate arrangement for the transportation and accommodation of participants attending a specific event.

As the assisting general manager in an event creation and management company the work description included marketing, signage, audiovisual equipment arrangement, printing and security arrangements etc. Besides looking after the planning and financial aspects, the responsibilities included for the appropriate arrangement for the transportation and accommodation of participants attending a specific event.



Events that I planned, executed and managed include -


Trade shows/ exhibitions
Political events
Company product launch
Grand opening ceremony
Fairs and festivals
Family celebrations and parties (weddings, engagments, birthdays)
Business holiday events
Conferences, seminars and conventions
Charity fundraising events
Private Events

1. To proactively manage all aspects of the CEO’s schedule to ensure maximum optimization of CEO’s resources including and not limited to the following:

• Comprehensive diary management, including internal and external meetings, formal and

informal engagements and keeping up to date with all new activities

• Ensure CEO is prepared for all meetings with all necessary documentation and information.

• Preparing meeting requirements, taking minutes and following up on actions

• Sending and responding to correspondence

• Efficiently arranging and managing logistics related to CEO’s travel and accommodation

• Producing documents, briefing papers, reports and certain presentations on behalf of CEO

• Occasionally, traveling with the CEO to provide general assistance during engagements.

• Assist in preparation of various presentations for the CEO

2. To represent the CEO to third parties internally and externally

• Booking meetings

• Dealing with certain queries directed to the CEO

• Coordinating with team members and guest reception.

3. Business Development

• Drive the new business agenda through proactive management of the CEO

• Diarize all key dates in relation to New Business updates

• Follow up with all members of management team and circulate on a weekly basis

• Update contacts made through networking

• Carrying out research and presenting findings on various areas as assigned by CEO

4. To manage all of the CEO’s office administration duties.

• Screening telephone calls, enquiries and requests, and handling the same

• Overseeing organization of internal company functions

5. Manage activities and initiatives designed to build and protect the CEO’s personal brand