Marketing Consultant
Nielsen
Total years of experience :12 years, 7 Months
Managed more than 150 business issues related to Price, Promotion, Innovation and Merchandising for « beauty and hygiene clients (Colgate, SCJ, KC, GSK…) »:
Planned and communicated the timing and the feasibility of the projects.
Identified business issues and structured the analysis schemes.
Coached and afforded technical support for offshore consultants (TCS consultants) and suggested solutions using Nielsen tools (Nitro, Legos, Store Explorer and Case).
Provided continuous and customized feedback to TCS consultants in order to improve their analyses.
Coordinated a perimeter of more than 10 countries for «AXA Consumer Scope Satisfaction project»:
Participated in the overall project planning and assured the understanding of responsibilities by each party.
Managed all logistical aspects of the perimeter, including Nielsen local branches, AXA local clients and data suppliers’ relationships.
Contributed in the budget preparation and revenue sharing.
Interpreted the KPI results and prepared reporting Dashboards.
Responded to the daily client needs and suggested recommendations.
Participated in multi-countries marketing projects for the clients (Nespresso, AXA, Product of the year):
Coordinated between Local Nielsen entities and Data suppliers.
Prepared the briefs, approved the questionnaires and tracked the fieldwork progress.
Analyzed customers’ profiles and calculated the performance indicators.
Contributed in several Requests For Proposals (RFPs).
Participated in major client project: «Danone brand image and customer loyalty»:
Contributed in questionnaire design and quality control, tracked the fieldwork progress, coordinated between 29 participating countries and negotiated budgeting plans.
Calculated the performance indicators, analyzed customers’ profiles and prepared clients presentations.
Carried a study on the Mediterranean LPG market.
Negotiated with suppliers and reported deliveries and invoice transactions.
(Ranked 5th top management program in the world, Financial Times, 2010). Triple Crown accreditation.
