Distribution Contracts Leader- Privatization
National Water Company
Total years of experience :17 years, 5 Months
• Member of the private sector participation implementation team, running major program including the procurement of management contracts for each of 6 regional distribution companies, and procurement of 3 BOOT sewage treatment plants.
• Preparing PSP Advisory Services RFP.
• Tracking progress against the advisors project master plan
• Preparing regular progress reports for NWC executive management, Ministry of Environment Water & Agriculture (Executive Office and Vision Realization Office)
• Managing the day-to-day PSP task including but not limited to (committee, face-to-face bidders negotiations, reviewing feasibility study, managing procurement process, etc., ).
• Vision Realization Office (VRO) Initiatives Deputy Manager.
Devise and implement across Saudi Arabia a Marketing and Sales business plan to enhance water reuse through identification of potential Treated Sewage Effluent (TSE) users in various sectors including Commercial, Industrial, Agriculture, Mining and others. The main objective is to sign long-term techno-commercial TSE supply agreements with mentioned users, based on comprehensive proposals including water tariff/m3 plus CAPEX & OPEX estimation of conveyance tools (Pipeline network, Tankers, Filling stations...).
Key Projects to Credit
• Business plan
• Marketing strategy
• Performance measurements
• Business development
• TSE Water tariff structure.
Highlights
• Prepare the business plan for TSE BU, which reflect the road map for the next years in accordance to the new management of the BU Directions.
• Identify the targeted segments for the BU and how to attract them in order to have strategically partnership for the next years, create marketing tools such as Presentations, flyers, brochures etc,
• TSE BU selling the treated water for the clients as their core business, so measuring the sale force, billing and collection results, pre requests actions, technical issue solutions and business development opportunity are the most important factors to monitor, control and report about them through monthly reports.
• Attract new clients to use TSE through conducting meeting, present our products, facilitate the process and discuss technical issue in order to expand our core activity
• Prepare and review the contracts for TSE water clients to sign long-term techno-commercial TSE supply agreements.
Strategic Planning Spicilest
Responsibilities as Strategic Planning Specialist
• Analyzing studying cases.
• Multi-projects planning, leading and managing, both strategic and tactical levels.
• Workflow System Managing.
• Company and Division Representation.
• Business Communications.
Projects involved in:
• Operating Model
• Water and Wastewater Integrated Master Plan (IMP).
• Wastewater Connections Charges.
• Water Tariff Structure.
Joined the organization as Marketing Coordinator charted an exceptional growth path to be promoted as Marketing Engineer in a very short period through excellent performance.
Designation Chronology
• May 2008 - Present: Marketing Engineer
• September 2007 - April 2008: Marketing Coordinator
Responsibilities as Marketing Engineer:
• Identifying primary thrust areas of business through market surveys, consumer behavioral study and analysis. Designing and implementing strategic marketing and business development measures to optimize sales, volume distribution, and customer service.
• Developing and executing marketing plans/ programs, both short and long range, to ensure the profit growth and expansion of company products or services. Representing the product to customers at field events such as conferences, seminars, etc.
• Organizing and updating existing marketing material and creating new material (Presentation boards, Statement of Qualification's, Project Descriptions/Pull Sheets, Promotional Giveaways etc.)
• Maintaining all business development, tracking mechanisms, including proposals presentations, press releases, success ratios, sales processes, events and community affairs.
• Achieving satisfactory profit/loss ratio and share of market performance in relation to preset standards and to general/ specific trends within the Industry.
• Evaluating competitor’s proposals, presentations and other applicable marketing collateral on a regular basis. Formulating strategies to counteract potential business threats and ensuring that strategies/ tactics are consistent with broader business goals, and objectives.
• Conceptualizing all media activities, organizing PR activities (Press Releases & Press Conferences) and advertising campaigns to improve brand visibility.
•Obtaining feed back regarding the marketing program and tools within the company and from distributors/clients.
Responsibilities as Marketing Coordinator:
• Coordinated and managed the operational activities within advertising, PR and research and marketing communication departments.
• Identified avenues and opportunities to develop business by expanding retail business outlets.
• Provided support to all business outlets in the region by reviewing/ overhauling existing setup as required, assisting in the recruitment/ training of staff, establishing and extending credit lines as per requirements.
• Designed/developed innovative business practices. Established and maintained relationships with key industry contacts.
• Performed market analysis, business performance assessments and collated other information as appropriate and provided regular reports/reviews to senior management on business development activities, as well as financial and budgetary implications.
• Monitored departmental performance, target achievements and budgetary adherence on a monthly quarterly and yearly basis. Implemented necessary corrections in strategies and procedures.
Responsibilities:
• Facilitated communications with customers and provided detailed customer feedback into marketing and sales.
• Provided marketing communications support for all product lines to realize unit and revenue objectives.
• Developed supporting strategies, process and procedure and project manage initiatives in support of product sales and marketing strategies, and met financial and operational objectives.
• Partnered with clients to create, manufacture and deliver the company’s products.
• Single-handedly launched several advertising and promotional campaigns, with the overall objective of establishing the brands in the market.
• Responsible for consistent and accurate sales presentations to customers, achieved defined sales targets, and maintained a high level of customer satisfaction.
• Attended and actively participated in all sales and training meetings.
• Worked closely with the editorial team to incorporate the latest content and functionality in marketing communications.
• Monitored and tracked all responses to promotional campaigns, analyzed and assessed use of marketing mix to generate maximum response and revenue.