Badr Badran

Duties & Responsibilities:
• Create and supervise the execution of the monthly media plans
• Compile and monitor all marketing expenses
• In-charge of daily press ads, weekly catalogues and flyers and monthly insertions in magazines
• Plan and book all media vehicles and strategic direction for major campaigns in coordination with the Marketing Manager and advertising agency
• Create marketing briefs and direct the activities of advertising agencies and in-house design resources
• Create campaign calendar, coordinate promotional activities and follow up on tactical implementation
• Plan, organize, execute and manage events
• Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities
• Manage and archive all communication for proof of execution and future reference
• Coordinate with category teams on their promotional activities
• Analyse sales data and trend analysis See less

• Working with the client and the account team to understand the client's business objectives and advertising strategy
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
• Making decisions on the best form of media for specific clients and campaigns; undertaking research and analyzing data using specialist industry resources
• Identifying target audiences and analyzing their characteristics, behavior and media habits; presenting proposals, including cost schedules, to clients
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
• Working with colleagues, other departments and media buyers either in-house or in a specialist agency; making and maintaining good contacts with media owners, such as newspapers, magazines and websites
• Managing client relationships to build respect and trust in your judgment; proofreading advertisement content before release; maintaining detailed records; evaluating the effectiveness of campaigns in order to inform future campaigns

Duties & Responsibilities:
• To ensure the smooth running of research projects from commissioning till final presentation
• Build a strong day to day working relationship with clients that the team services
• Design samples & discussion guides
• Contribute to the writing of proposals
• Project set & coordination
• Field work supervision
• Moderation
• Analysis, Presentation & report writing
• Travel to client meetings
• Starting to present and run parts of client meetings

- Established partnerships with game studios to drive audience growth and engagement
- Provided strategic guidance on game launch campaigns for studio and country marketing teams
- Delivered consistent marketing KPIs across various social and community platforms
- Collaborated with studio leads to enhance content aimed at acquisition, engagement, and retention
- Supported testing phases, including Alpha, Beta, Early Access, and launch initiatives
- Worked alongside studios to identify and amplify content to spur growth and engagement
- Contributed extensively to the influencer management strategy for each title
- Managed outreach efforts to top-tier influencers and fostered relations with marketing teams
- Led the localisation of global content strategy in collaboration with regional publishing teams
- Supported local activations and compiled reports for global planning purposes
- Partnered with User Research, Data Intelligence, and - Regional Marketing for player insights
- Monitored local brand opportunities, holidays, and festivals to enhance engagement
- Identified and pursued localized brand partnerships to strengthen market presence
- Tracked updates from competing games and proposed new content accordingly

To manage and control selling volume, distribution, merchandising, shelving, and pricing across multiple brands and categories of the section under my responsibility according to the company strategies, by signing contracts with customers, tracking their financial transactions and developing strong and positive work relationships with them to ensure that all issues are resolved smoothly and in a timely manner.

Key Responsibilities:

•To ensure In-store fundamentals (Distribution, Pricing, Visibility, Promotion, Featuring & Shelving) to maintain and secure our market shares & sales targets.

•To optimize/control expires to the minimum while reporting emerging issue and taking corrective actions in a timely manner and meeting deadlines.

•To ensure collection is done as per policy while securing sales achievement flow.

•To plan/prepare a clear & organized Journey Plan to increase productivity/efficiency.

•To analyze sales figures/data to assign opportunities with clear next steps to properly support sales targets/achievements.

•To negotiate with customers in order to get the best deals for IATCO.

•To report any competition activities to alert the management to take the right decisions/activities, and recommend corrective actions.

•To distribute core SKUs to 100% from customers base at 100% of the time to establish strong base for the strategic core brands and new developing brands to stay inline with the overall company strategies.

•Identify the new opportunities that might emerge in any FS channel with clear recommendations on how to tackle them to support accomplish creative initiatives on trade / consumer levels.

•To manage customers’ dues and work within the budgets allocated the Unit manager/District manager.

• Coordinating with clients on publishing materials
• Responsible for day-to-day management of allocated accounts
• Responsible for being familiar with client's business and the related industry, client contacts, and clients' internal communications procedures and processes
• Responsible for comprehensive understanding of office procedures, client servicing standards, client report and budget procedures.
• Contributed creative and strategic inputs for client's PR programs, proposals and at client meetings
• Contributed to business development pitches particularly in research and intelligence gathering
• Built close rapport with the media in terms the media network as well as contacts.
• Following-up on business meetings' results
• Proof-reading publishing materials and involved in their layout