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Baha Kahri, Experimentation & Performance Analyst

Baha Kahri

Experimentation & Performance Analyst·Ozeol

Tunisia

Master's degree, Engineering in Statistics and Data Analysis

Work experience

Total years of experience: 2 years, 4 months

Experimentation & Performance Analyst

January 2025 - January 2026

Ozeol

Tunis, Tunisia

January 2025 - January 2026

• Analyzed key performance indicators across digital channels and product features to identify trends and opportunities, influencing strategic
optimization.
• Developed and automated interactive dashboards to deliver actionable insights to marketing and product teams.
• Collaborated with stakeholders to design and analyze A/B tests and multivariate experiments, ensuring statistical rigor.
• Applied causal inference techniques (difference-in-differences, synthetic control) to measure the incremental impact of marketing
campaigns and operational changes, informing resource allocation (e.g., measured a 10% lift in asset recovery rate).
• Provided data-driven recommendations that improved campaign efficiency and supported portfolios and processes.
Company industry:
Purchasing & Procurement

Market Analyst

January 2024 - January 2025

Glovo

Tunis, Tunisia

January 2024 - January 2025

• Conducted comprehensive market and user-behavior analyses using Python and SQL to identify growth opportunities.
• Built predictive models for customer segmentation and demand forecasting, optimizing pricing and marketing strategies.
• Designed and evaluated A/B tests for marketing campaigns and performed uplift (incrementality) modeling to target offers (e.g., a targeted promotion increased user engagement by 20%).
• Analyzed the causal impact of pricing and incentive strategies on order volume using observational techniques and statistical experiments (e.g., difference-in-differences analysis to assess expansion in a new city).
• Collaborated with sales and marketing teams to translate insights, contributing to market expansion and optimization.
Company industry:
Internet & E-commerce

Data Analyst Consultant

May 2023 - July 2023

United Nations Population Fund

Tunis, Tunisia •Remote

May 2023 - July 2023

• Processed and analyzed national health survey data to derive demographic and health insights for planning.
• Created performance-monitoring dashboards (Excel, Python) for tracking key health indicators in real-time.
• Automated data cleaning scripts, reducing survey data processing time by 30% and enabling timely analysis.
• Collaborated with local and global stakeholders on health analytics projects to measure outcomes.
Company industry:
Other Healthcare Services
Job role:
Information Technology

Education

Higher School of Statistics and Data Analysis

October 2023

October 2023

Master's degree, Engineering in Statistics and Data Analysis

Tunisia

IPEIN – Preparatory Institute for Engineering Studies

June 2019

June 2019

Bachelor's degree, Mathematics and Physics

Tunisia

Skills

Statistics
Expert
Statistics
Expert
Artificial Intelligence
Expert
Artificial Intelligence
Expert
Data Visualization
Expert
Data Visualization
Expert
Data Manipulation
Expert
Data Manipulation
Expert
Machine Learning
Expert
Machine Learning
Expert
DATA QUALITY
Intermediate
DATA QUALITY
Intermediate
C (PROGRAMMING LANGUAGE)
Intermediate
C (PROGRAMMING LANGUAGE)
Intermediate
MATPLOTLIB
Intermediate
MATPLOTLIB
Intermediate
PYTHON (PROGRAMMING LANGUAGE)
Expert
PYTHON (PROGRAMMING LANGUAGE)
Expert
SEABORN
Intermediate
SEABORN
Intermediate
R (PROGRAMMING LANGUAGE)
Expert
R (PROGRAMMING LANGUAGE)
Expert
TABLEAU (BUSINESS INTELLIGENCE SOFTWARE)
Intermediate
TABLEAU (BUSINESS INTELLIGENCE SOFTWARE)
Intermediate
DATA VISUALIZATION
Intermediate
DATA VISUALIZATION
Intermediate
JAVA
Intermediate
JAVA
Intermediate
PowerBI
Intermediate
PowerBI
Intermediate
SQL
Expert
SQL
Expert
R studio
Expert
R studio
Expert
Excel
Intermediate
Excel
Intermediate
Salesforce
Intermediate
Salesforce
Intermediate
Sheets
Expert
Sheets
Expert
Starburst
Intermediate
Starburst
Intermediate
CAUSAL INFERENCE
Intermediate
CAUSAL INFERENCE
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
COMPLIANCE RISK
Intermediate
COMPLIANCE RISK
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DATA SCIENCE
Intermediate
DATA SCIENCE
Intermediate
EXPERIMENTATION
Intermediate
EXPERIMENTATION
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
QUANTITATIVE DATA ANALYSIS
Intermediate
QUANTITATIVE DATA ANALYSIS
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate
STATISTICS
Intermediate
STATISTICS
Intermediate

Social profiles

Personal Website
Personal Website
bahakahri.github.io/

Languages

English

Expert

Arabic

Native Speaker

French

Intermediate

Training and Certifications

Certifications
Data Science Orientation
May 2021
Tools for Data science
Jul 2021
TOEIC
Dec 2022 - Dec 2024

Hobbies and interests

Painting

My artistic journey includes selling my paintings to private collectors and participating in exhibitions, such as Supcom paint gallery, which have broadened my artistic horizons and deepened my commitment to the art world.