Account Manager
Digital Orks
Total years of experience :7 years, 9 Months
Responsible for all paid marketing activities for clients
Plan and implement digital strategies for clients
Launch campaigns on advertising platforms such as Google, Facebook, Instagram, Linkedin, Twitter, and TikTok
Manage an average budget of AED 1, 000, 000 per month across allclients on Google/Meta/Snapchat/Linkedin/Twitter/TikTok ads
Serve as an account manager for large businesses (million dollarenterprises) and government entities
Setup tracking through Google Tag Manager (GA4, Meta pixel, etc)
Coordinate with copywriting, design and development team to prepareassets for campaigns
Analyze the effectiveness of digital campaigns
Prepare comprehensive monthly and ad-hoc reports for clients
Liase with clients directly on the performance of their ad accounts
Assign, monitor, and assist in SEO activities for clients
Design, create and send out proposals to potential clients
Responsible for all marketing activities of the organization
Set up conversion tracking as well as implemented hidden fields
Manage marketing budget of AED 360, 000 across Google Ads, Meta Adsand Linkedin Ads
Launched 20+ Google search campaigns contributing to an additional18% increase inquiries.
Launched 150+ Facebook and Instagram ad campaigns leading to a 20% increase in inquiries,
Launched 25+ LinkedIn Ad campaigns, increasing 7% inquiries
Responsible for SEO of NADIA Training website
Design, create and maintain landing pages
Consistently generated 900 new inquiries each month from paid and organic sources of marketing.
Creating MIS reports on an ad hoc basis
Launched multiple Google Search and Display ad campaigns for Real estate companies with the aim of lead generation
Involved in the design making process of landing pages
Constantly optimized Google ad campaigns to increase quality score and efficiency of the campaign.
Generated 400 leads in 3 weeks solely from Google Ads.
Organized multiple events throughout the year.
Responsible of the whole process including getting DHA accreditation, DTCM event permit, preparing printing material, communicating with conference speakers and sponsors, liaising with hotels (event venue), travel agents and other suppliers.
Posted event photos and videos on Linkedin, Facebook and Twitter.
Conducted interviews and video testimonials for marketing purposes