Marketing Section Head
Attar Travel
مجموع سنوات الخبرة :18 years, 0 أشهر
"ATTAR TRAVEL" One of the 4 Key Players in KSA of 65 years history in the Travel and Tourism market and has more than 50 branches kingdom wide.
Reporting to "Corporate Services Director".
Responsibility:
1- Strategic and Tactical Marketing and Business Development Planning.
2- Stating R&D objectives and requirements and supervise the conduction of different purposes' researches internally or/and with second parties.
3- Generating reports and presenting to Top-Level Management and Stakeholders.
4- Managing all internal and external Marketing Campaigns and ensure that all means of communication are following the corporate identity guidelines and achieving the company's long term goals through leading in-house studio as well as dealing with Second Parties.
5- Directing Public Relations' Activities (Events & Press) and Strategic Deals.
6- Setting the company's Digital Strategy and Monitor all Activities starting from the main website, social media accounts passing through booking online gateways as E-Commerce projects in addition to online ads and activities via establishing and managing stand-alone digital marketing department.
7- Boosting both Credit and Cash Sales by having certain activities with Corporate Clients.
8- Configure the main topics of beneficiary company loyalty program (B-B / B-C / Employees).
9- Contribute with all Organizational and Operational Departments to understand the role of marketing and also to help direct the whole company to right path reaching the company's long and short term objectives through Internal Auditing, Customer Retention and New Approach Projects.
10- Leading the company to an effective and real CSR Approach.
11- Setting up the customer service center and activate the role of the CRM.
12- Handling successfully all mutual collaterals, campaigns and marketing activities with Partners (FCM Global Network, Dubai Tourism, Qatar Tourism, Virgin Atlantic, Qantas …etc.) in addition to Handling all Marketing Aspects; Brand Creation and Awareness planning and implementation for all ATTAR Holding Group's Corporations (E-Travel Gate - First Premium Line Maintenance - AllinOne Tourism - Amgaad Constructions & Decoration - Attar Union JLT - FromTo Online Ticketing …etc.)
Work Scope:
• ALARABIA Corporation
• Showrooms Chain
• Atlantic Thermal Solutions (Water Heaters) - French Brand
• ESKIMO Home Appliances - ALARABIA Brand
• Simfer Cooking Appliances - Turkish Brand
• Royal Gas Cookers - Egyptian Brand
Responsibility:
1- Responsible for strategic direction and execution of all internal and external communications.
2- Develop and maintain corporate branding and visual identity guidelines including all items and activities in addition to managing written collateral materials promoting firms services (established marketing communication department including 4 members).
3- Generate and manage the corporate and brands digital strategy and activities.
4- Responsible for media planning and production through different platforms and various utilizations.
5- Assist in identifying and developing CRM plans. Conduct appropriate market research on competitive products, services and companies.
6- Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events, sales training sessions and other corporate events, through coordination with internal & external associations/firms.
The head office and print house are in Alexandria and I was responsible for Cairo Office (Account Management - Creative Team - Procurement …etc.)
Responsibility:
1- Discussing clients/brands products/services Marketing Strategy and different Communication means and requirements and then manage providing the suitable solution for each client.
2- Procurement in terms of third parties' successful relationship. Manage Accounts Executives team through retention, maximization and expansion scopes.
3- Monitoring the profitability of accounts. Presenting creative work to clients for approval or modification. Handling budgets and managing campaign costs. Generate and present reports, keeping records and financial details.
4- Monitoring the effectiveness of campaigns, help in analysis, deviations determinations (if exist) and suggest correction recommendations.
5- Managing the marketing activities of the company, try to build a reliable PR structure and sustainable client database.
Accounts: Oracle - Americana Frozen Food - JICA - Elsewedy Industries - Elsewedy Lamps - CITY - BNP PARIBAS - Rock Ceramic - Alkan - La Wien - TOTAL - Suez Canal Bank - Rikaz Construction - Lipton - Faisal Islamic Bank - ElKenana Poultry - Ahram Group - SAMA Group - EFEC - EBA - Century 21 - SANDOZ consumer health - Novartis - Pyramid Scientific Office - Habiba Real Estate - Transmar - GMC - Adwia Pharmaceutical - WAMCO Motors - EMAS - Egyptian Garments.. And Others.
-Setting up meetings with clients and other agency staff.
-Delegating work to other members of the agency team.
-Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
-Meeting deadlines and prioritizing tasks.
-Writing reports, keeping records and financial details.
Accounts: Century21 - EBA Egyptian Businessmen Association - K Stores - GMC… and others.
1- Setting up meetings with clients and other agency staff.
2- Delegating work to other members of the agency team.
3- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
4- Meeting deadlines and prioritizing tasks.
5- Writing reports, keeping records and financial details.
Accounts: Intel - Microsoft Intellectual Rights Program - Asset Computer - Elawael Software Company - Elnoor for Media Production- Abrar Media Production/ Matt box- 30 30 Business Consultants - Pyramids Scientific Office - Egyptian Turkish Group - RDI..
Business Plan Development Marketing Essentials Customer Focus Strategic Thinking Change Management Crisis Management Business Case Development Presentation Skills Budgeting Career Management IATA Travel and Tourism Foundation
Completed: Marketing Management Consumer Behavior Marketing Research Integrated Marketing Communication