Retail and Account Manager
Swarovski
Total years of experience :15 years, 6 Months
• Managing multimillion € retail business via franchise partners, achieved consecutive and
consistent YoY growth since 2014 (18% in 2015, 24% in 2016, 27% in 2017 and 71% in 2018
with 46% L4L growth), despite a major economic downtown and double-digit inflation.
• During this time frame, I opened 19 new mono-brand franchise stores, identified 8 new
franchise partners and expanded the sales coverage to 4 new cities.
• Established a new multibrand department store channel distribution, which grew to 10% of the
annual country revenue within 4 years.
• Within the travel segment, expanded the retail operation into Istanbul New Airport, one of
Europe’s busiest travel hubs.
• Besides brick and mortar stores, laid the groundwork for the brands E-Commerce expansion
at swarovski.com.tr.
• Optimized the supply chain by shortening delivery time and improved customer satisfaction,
while decreasing the warranty return ratio to 2%.
• I became very experienced in performance management of partners, including coaching,
termination and transition of partners as well as negotiations with real estate companies for
new openings and re-negotiation of existing rental agreements.
• Managed 17 monobrand Levi’s / Dockers stores all around the country.
• Ensured company retail strategies are successfully applied for franchise partners.
• Maximized L4L sales through effective KPI management and P&L analysis.
• Management of store teams to achieve sell-out targets as well as the other KPI’s.
• Secured standardization of a premium consumer experience in each Levi’s Store.
• Responsible for selling IBM offerings directly and through channel partners for Banking Sector, Government Institutions and various large and medium scale business clients.
• Executed multimillion $US sales and delivered 15%, 25%, and 23% of company’s yearly hardware revenue in fiscal years 2010, 2011 and 2012 respectively. Achieved 8% of overall IBM Turkey’s revenue in fiscal year 2011.
• Received IBM 2010 Sales Eminence and IBM Hundred Percent Club Awards, related to the over achieved 2010 sales target.
• Driving growth in existing customers and identifying new opportunities and key prospects as well as competitive win-backs.
• Managed a virtual team in account engagements, including inside sales and other local and international IBM departments and subject matter experts as well as channel management.
• Long term trainee at Microsoft Turkey Marketing Department. Participated in the "Office 2007" marketing campaign and lead a project on customer satisfaction.
Executive MBA program