Baraa Al Mousa, Task Force Product Expert

Baraa Al Mousa

Task Force Product Expert

Servier

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, pharmacy
Experience
8 years, 3 Months

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Work Experience

Total years of experience :8 years, 3 Months

Task Force Product Expert at Servier
  • Saudi Arabia - Riyadh
  • May 2010 to February 2014

Participated efficiently in the development and managed the implementation of the launch plan for the CNS line in the central region of Saudi Arabia with full responsibility of selecting, developing and managing the advisory board, thought leaders and local speakers and to develop/achieve hospitals and pharmacies introduction plan in addition to full responsibility for achieving the annual & monthly sales targets, I also participated in the expansion plan and in the selection of the team new candidates.

STAR: launched the anti-diabetic product Diamicron MR in MOH sector with full responsibility of generating department's requests for the SGH34 tender quantities and Direct Purchasing Orders (DPO's) along with maintaining a high demand for the mature anti-hypertensive product Natrilix SR resulted in the tremendous achievement of 130% quantities vs budget.

• Central region: Private and Public sectors.
• Launching: Central Nervous System (CNS) Line / VALDOXAN®.
• Therapeutic Area: Depression, Diabetes, Cardiovascular.
• Brands: (VALDOXAN®, Diamicron MR®, NATRILIX SR®)
• 500’000 SR turnover & 101% achievement versus annual Targets for CNS line.
• 5.5 Million SR turnover & 130% achievement versus SGH34 tender targets for MOH line.
• Targeting:  Neuro-Psychiatrists  Endocrinologists Cardiologists  Internists  Primary Care.

Medical Representative at Servier
  • Saudi Arabia - Riyadh
  • December 2005 to May 2010

Fully responsible for the achievement of the annual and monthly targets as well as educating the targeted doctors about the benefits of my product line, handling their objections, influencing their practice, and generating high volume of prescriptions in the right patient segment to create demand and achieve leadership in sales & market share.

• Central region: Private sector.
• Launching: Osteoporosis Line / Protelos®: “Award of successful launch."
• Therapeutic Area: Osteoporosis, Diabetes, Cardiovascular, Depression, Venous insufficiency, Hemorrhoids.
• Brands: (Protelos®, DiamicronMR®, BiPreterax® Coversyl®, VastarelMR®, Stablon®, Daflon®)
• Targeting:  Orthopedics Endocrinologists Cardiologists  Internists  Primary Care Psychiatrists.

Education

Bachelor's degree, pharmacy
  • at Jordan University of Science and Technology
  • February 2002

Specialties & Skills

Product Launch
Psychiatry
Type 2 Diabetes
Cardiovascular Medicine
Pharmaceutical Sales
CARDIOVASCULAR
MS EXCEL
PRE-LAUNCH
Pharmacogenetics
KOL management
pharmaceutical Sales
MS Power Point
MS word

Languages

Arabic
Native Speaker
English
Expert

Hobbies

  • Sports
    I own the 2nd black belt degree (in JUDO) I have won the second position (silver medal) during the national Judo Competition in Jordan (2000).
  • Basketball
  • Family gathering
  • Motorcycling
    I own a Suzuki Intruder 800cc bike.