Basel Khalifa

• Focused Market= Water Industry
• Sector = Water، Oil & Gas, and Infrastructure

Opportunitie and projects types:-
1. Water Transmission Pipelines
2. IWP Projects
3. Desalination Plants
4. Pump Stations
5. Reservoirs / Tank Farms
6. IWTP / WTP
7. Strategic Water Storage
8. Industrial Water Networks

Asset Owners/Key end-users:-
1. Municipal: NWC، WTCO، SWCC، SWPC، SWA.
2. Industrial Utilities: Marafiq، RCJY، MODON.
3. Mega Projects: NEOM، Red Sea Global، Diriyah، Qiddiya، New Murabba، ROSHN، KAEC.
4. Industrial Asset Owners: Aramco، SABIC، Ma’aden، SEC، SATORP، Yasref، Petro Rabigh، Sipchem، Tasnee، Kayan،

Responsibilities:-
• Developed new business opportunities across industrial and infrastructure accounts through market mapping, direct outreach, stakeholder engagement and project follow-up.
• Supported vendor registrations, RFQs, product presentations and techno-commercial coordination with customers, suppliers and internal teams.

• Managed 32 active accounts and onboarded 21 new accounts across EPC, infrastructure, water, oil & gas, events and
commercial sectors.
• Prepared quotations exceeding SAR 150M and closed contracts valued at SAR 4.5M through structured discovery,
follow-up, negotiation and internal alignment.
• Coordinated requirements and execution support to protect service quality, operational continuity and customer
satisfaction.

• Managed the full B2B sales cycle across contractor and industrial accounts, including prospecting, site meetings,
technical discovery, proposals, negotiation and account development.
• Managed 36+ accounts, contributed approximately SAR 7M in annual sales, maintained 89% repeat business and built a
pipeline exceeding SAR 400M.

• Coordinated enquiries, quotations, tender documents, vendor registrations and handovers across sales, estimation,
procurement and operations.

• Supported market research, lead generation, CRM data, client outreach, meetings and introductory presentations.
Selected Market & Project Exposure: Water & Utilities: NWC, WTCO, SWCC, SWPC, SWA, Marafiq | Authorities &
Industrial Cities: RCRC, RCJY, MODON | Giga Projects & Developers: NEOM, Red Sea Global, Diriyah, Qiddiya, New
Murabba, ROSHN, KAEC | Energy, Petrochemicals & Industry: Aramco, SABIC, Maaden, SEC, SATORP, YASREF, Petro
Rabigh, Sipchem, Tasnee, Saudi Kayan | Other Major Projects: King Abdulaziz Port, IMI