Basel Tutunji

Founded a business intelligence company to help customers with data analytics and business
intelligence implementation. Currently AvonDx is the leading business consultancy for major
Canadian customers. Our main responsibility is to establish a business intelligence process
infrastructure to help users utilize information in the sales, marketing and finance department and
build a common infrastructure for reporting, analysis to help decision makers. The projects cover,
evaluation, assessment and implementation, the methodology AvonDx uses is based on key business
dimensions to determine the maturity level of the organizations for business intelligence. The
methodology involves qualitative matrix and provides clear roadmap and recommendations to assist
with a long-term plan to implement data analytics throughout the organization and have a standard
approach for all business requirement across different departments. The work involves identifying the
data gaps and understand how departments work to generate reports and how data is used for
decision making. The methodology ends up raising corporate awareness to build support for the
general business intelligence initiative and rally executives behind the initiative. Other work includes
Recommended business intelligence architectural improvements, design solutions and integration of
the solutions ·
Proposed technical feasibility for new business intelligence functional designs and suggested options
for performance improvement ·
Aligned departments and increased inter-department communication for data sharing ·
Developed work-flow charts and diagrams for data extraction and loading historical information ·
Designed a business intelligence strategic plan to support future projects ·
Provided documentation for the business intelligence system·
Coordinated with systems partners to finalize designs and confirm requirements.

Started nPario Inc. with two ex-Yahoo executives, focusing on consumer behavior analysis by building
customer DNA for marketing campaigns
Grew sales from scratch to achieve total sales of $3.5M in less than two years
Worked with leading customers in telco, media, advertising and research organizations to build data
analytics competency -
Worked with customers to identify data monetization opportunities
Recruited and hired a team of sales, presales and support professionals in the data analytics market
Established nPario as a player in a niche market
Worked with the product team to develop business functionality to match customer requirement
Assisted customers in setting up customer behavior profile projects
Constructed a sales strategy for nPario to compete against big players

Appointed as Regional Manager for SAS, the leading data analytic software company, was responsible for
growing SAS business over 4 years and establishing the company as the regional supplier of business
intelligence applications in key verticals throughout the Middle East.
Developed a sales and services strategy for SAS ME
Established a marketing strategy for key verticals in the financial, telco, public sector and oil/gas.
Hired sales and consultants with experience in business intelligence
Established regional training center in Dubai for SAS
Developed business solutions in Risk, Governance and Marketing Campaign with SAS International to
target the ME market
Was responsible for sales growth for new business grew from less than half a million to more than 5M
in 4 years
Met sales targets based on company goals on a yearly basis
Worked closely with leading system integrators to promote products and services

INTERSHOP was a leading European e-commerce software provider based in Germany, the ME office
was established to grow the sales for the company across the MENA region
Supervised a sales force of four sales associates
Exceeded regional annual sales target by 40%
Supported the sales team in writing proposals and closing contracts
Created and launched new online marketing strategies that resulted in 20 % sales increase
Developed quarterly and annual sales department budgets
Approved all sales staff budget expenditures
Trained all incoming sales team members
Promptly resolved all customer requests, questions and complaints
Built relationships with customers and the community to establish long-term business growth

Covered the financial sector for Oracle ME handling financial institutions in Bahrain, Qatar and Oman
Developed and maintained long-term relationships with IT departments
Identified and qualified customer needs, developed sales strategies and negotiated and closes
projects with a high success rate
Built strong client relationships and provided high value-adding services, resulting in putting Oracle as
a leader in the ME region for the financial market
Achieved 115% of yearly quota and grew sales to $200K within three months, earning title as top
representative in region.
Listened attentively to client feedback and worked with product team to introduce new services
Attended several training sessions organized by Oracle to handle Sales to Large Accounts
Communicated regularly with territory, regional and strategic managers for daily support and strategic
planning for accounts. Maintained and organized a customer database of over 60 clients in the ME

My first job was in sales for an Apple distributor based in Amman, Jordan
Mainly was responsible for HW sales and working with Apple to establish a network of re-sellers in the
Country.
The company was a start-up in 1987 with 4 employees, as I left in 1997 it grew to more than 50 employees