Area Sales Manager
Sara Group Holding, Paris Gallery
مجموع سنوات الخبرة :17 years, 3 أشهر
- Developed quarterly and annual sales portfolio budgets for regional approval
- Planned and directed staff training and performance evaluation on monthly basis
- Increased total revenues by 80% within the first year through the opening of new doors
- Increased organic revenues (LFL) by 20% within the first year
- Exceeded network annual sales target by 19%
- Supervised a sales force of 31 sales executives and shop managers
- Maximized sales potential of two flagship locations for two different brands where now they both
respectively rank first in the region within their brands retail network
- Strategic stock management has yielded to less than 5% stock ageing and reduced storage fees by eliminating the warehouse and moving to an effective monthly direct delivery method
- Commercially prepared and opened four boutiques within the first year in the operation
- Developed comprehensive in-store training programs for sales executives including guest experience, product knowledge, link sales and KPI task management
- Promoted within the first year from Supervisor to Manager reflecting aforementioned achievements
• Identify new business opportunities by tapping the potential customers from different countries.
• To plan, design, develop and implement different sales activities by researching the customer's needs and requirements.
• To make sure that the existing clients are retained and maintained while developing the new customers.
• To ensure that the all the sales and marketing activities are carried out within the agreed budgets, volume, sales, and within the given time scales.
• To take initiative and efforts to develop constructive and effective solutions to any issues that slow down or hamper the export procedures and activities.
• To constantly review distributor's performance and monitor their work, so that relevant information can be provided to the management.
• Budget, manage and execute regional fairs/exhibitions related to our industry.
• Enhance end user exposure with road shows and on-site demonstrations and training.
Preparing the purchase orders for all the brands in the store.
Managing the whole merchandises and managed 25 sales representatives and 4 cashiers, through receiving Stocks, merchandising, entering data for bar coding, and preparing attendance schedules for salesmen and cashiers.
Actively selling merchandise and advice customers on the suitability of the Cosmetics’’ products. Supporting the management with the recommendations and reports about sales operations.
Expanded department sales till 31% of whole store sales.
Expanded sales to include mass-market accounts
Made a record in the sale since opening, by getting the highest sales figures (Over than 100 000 Saudi Riyals for one day).
Suggested new brands that increase the turn over.
Sharing the management in changing some companies polices to come under concision.
Lunching the new brands (arranging product promotion, merchandising, training, preparing the brand to go with the other brands, Like: Shisedo, Nars, and Philosophy.)
Succeeded in decreasing the amount of the stock without any effect on the sale, to make stock balance in the store.
Including brands: MAC, CHANEL, HELENA RUBINSTAIN, LANCOME, YSL,
CARITA, CLARINS, CLINIQUE, ESTEE LAUDER, KANEBO, SISLEY, RIVEV,
URBAN DECAY, E’SPA, CLUB MONACO, CARGO, LA PRAIRE, NINA RICCI, GIVENCHY, NARS, PHILOSOPHY, MESTER MASCARA, SHISEDO, and others.
Responsible for whole the store with all departments: Cosmetics department, Accessories department, Kids department, women’s wear department, Men’s department, and home and food market department
Overseeing all the operations in the store including the sale operation,
• Developing annual sales plans per boutique/per product category;
• Developing collection open to buy budgets, ensuring optimal assortment portfolio;
• Participating in P&L budgeting per each boutiques;
• Carrying out the systematic analysis of sale and assortment turnover, best sellers and stock optimization;
• Supporting the franchising business developments in CIS, supervising the boutique openings, implementation of Dior standards of servicing and standards of management;
• Identifying, implementing necessary marketing campaigns in order to promote the brand awareness and profitability;
• Supervising new boutique openings and start-up: staff hiring, product and selling skills trainings, setting the agreements with the supplier contractors;
• Controlling the performance of the sales plans per boutiques, developing payroll systems and motivation schemes to ensure the sales activation and business profitability;
• Proceed monthly and annual assessments to the boutique teams in order to ensure the efficient running of the boutique and successful achievement of the retail business indicators and the maximal sales volumes;
• Carrying out the regular trainings seminars for the boutique managers directed to the improvement of the CRM and servicing, sales techniques and management mastery.
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