Bashar Al Shalabi

Period of Consultancy: March 1 0-June 9, 2024

Responsibilities and Scope of Work

o Conducting a comprehensive market analysis including SWOT, identifying key competitors including their strategies, areas of strengths and weaknesses, analyzing market trends in the field of health education, determining target audiences and their preferences in public health education. o Brand Positioning for IAPH including assessing brand image, current brand perceptions and determining unique selling points (UPS). o Creation of Traditional and Digital Marketing Plans o Developing a 1- year Marketing Strategy o Creation of a Marketing Workplan including goals, objectives, timelines and defined deliverables. o Defining appropriate communication channels to be utilized for fulfilling the Marketing Strategy objectives. o Collaborating with the Communication Team in creating compelling content conveying the desired messages including content for the website and social media platforms, in addition to content calendars regarding the academys courses and programs among others. o Creation of a business model to generate business leads. o Auditing of website and social media channels (Facebook, Instagram, LinkedIn and You Tube) identifying areas for improvement. o Defining KPIs for improvement. o Monitoring and evaluating the performance of the website and social media platforms using different metrics and KPIs.

launching new products through planning, preparing and implementing marketing plans and strategies. o Represented our company at annual Distributor meetings organized by our principals, as well as
Exhibitions held throughout Europe and the Middle East. o Was nominated twice for the Distributor of the Year Award during these annual Distributor Marketing meetings. o Supported our principals in their marketing and promotional activities, successfully contributing towards boosting brand awareness and the generation of leads among other benefits. o Finding business development opportunities for potential new suppliers. o Assisted General Manager in drafting, preparing, writing, editing and translating correspondences and reports of a variety of types.

Additional work experience

o Marketing Specialist at EJABI for reliable application: June-August 2023 (2- month Freelance Project) o Worked with AL-OULA Events & Conference Services in creating, editing and revamping all English content (online and offline) related to the International Jordanian Aesthetic Conference (IJAC 2023), in addition to managing all social media accounts related to the event on a freelance basis: May June, 2023.

To assist and support the organization in achieving its long- term objectives in boosting its market position via the following means:

• Brainstorming, devising and creating marketing strategies, marketing and business plans, in addition to researching the market and undergoing competition analyses.
• Creating Strategies related to Exhibitions
• Producing Executive English content in order to assist the company enhance its strategic market position, including but not limited to: Content creation from scratch and revamping existing content for the company’s website, social media pages (Facebook and LinkedIn), Corporate Brochure, in addition to profiles related to exhibitions and exhibitors, conferences, seminars and forums, just to name a few.

Was assigned the task of leading the companys Marketing Department since JUne, 2022. Responsibilities included:

• Collaborating with the company’s Creative Design team in planning, preparing and implementing social media content calendars regarding different events.
• Creating, editing and revamping content regarding different posts listed on our social media platforms.
• Managing and handling company’s LinkedIn page.
• Collaborating in managing company’s other social media accounts (Facebook and Instagram).

Date of employment: October 2, 2021 -October 16, 2022

Job Responsibilities

Successfully assisted and supported the organization in achieving its objectives in boosting its market
position via the following means:

o Brainstormed and created marketing strategies, marketing and business plans, in addition to
researching the market and undergoing competition analyses. o Created Strategies related to Exhibitions o Produced Executive English content in order to assist the company enhance its strategic market position, including but not limited to: Content creation from scratch and revamping existing content for the companys website, social media pages (Facebook and LinkedIn),
Corporate Brochure, in addition to profiles related to exhibitions and exhibitors, conferences, seminars and forums, just to name a few. o Led the companys Marketing Department being responsible for all its deliverables.
Responsibilities included but were not limited to: Coordinating with the Creative Design team in planning, preparing and implementing social media content calendars regarding different events. creating, editing and revamping content for different posts listed on social media platforms. managing
companys LinkedIn page, in addition to collaborating in managing companys other social media accounts (Facebook and Instagram). o Successfully contributed towards boosting companys visibility (both online and offline) through boosting brand awareness and generating business leads, among other benefits

I have attached a soft copy of my CV on which my relevant employment history and work experience is clearly outlined.

Full-Time Date of employment: June 20, 1997 till December 31, 2020 Job Responsibilities

o Handled correspondences with clients o Respondiong to RFPs. o Successfully managed projects from
inception to closing. o Advised management on best course of action to take. o Successfully engaged in the promotion, marketing and sales of product lines under our scope of supply (IVF culture media, needles, pipettes and equipment, as well as cosmetics)