Basheer Hassanin

Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share..
Attending the distributor meeting of the suppliers to discuss about the development & improving the sales for mutual benefits.
Try to increase the sales through representing more companies, adding more sales staff and covering large areas .by product & market development

Responsible for obtaining profitable results through the sales team by developing the team through motivation, counseling, skills development and product knowledge development.
Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.
Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization’s presence throughout Australia.
Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion programme plans.
Ensure that all sales representative activities are in accordance with the guidelines of the Medicine Australia’s Code of Conduct.
Responsible for the planning, recruitment, direction, organization and control of sales managers and sales representatives to accomplish specific objectives.
Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales newsletters and electronic bulletins.
Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and commission targets and administer the commission plan.
Personally observe the performance of medical representatives in the field on a regular basis.
Provide high standards of ongoing training for the medical representatives so that they possess sufficient medical and technical knowledge to present information on the company’s products in an accurate and balanced manner.

• Preparing written presentations, reports, and price quotations for customers.
• Ensuring sales staff comply with company policies, procedures and practices.
• In charge of a large department with an annual turnover of 2 million pounds.
• Product positioning in the Marketplace through strategic pricing & bundling etc
. • Recruiting and selecting qualified candidates to fill open sales positions.
• Coaching, counseling, and developing sales representatives.
• Establishing trust and a good relationship with all key clients.

Spearheaded regional launch of cardiovascular products.
Secured business with previously "no see" physicians, establishing daily visit averages 70% higher than company standard.
Utilized astute perception skills to secure lasting relationships with "gatekeepers", ensuring direct access to potential and existing clients.
Effected strategic increase of sales by researching prescription habits of potential clients to determine opportunity.
Worked productively as independent salesperson and as a team member on group assignments.
Accomplishments: top performing and best achievement.