Regional Sales Manager
Delta Marketing Company
Total years of experience :11 years, 8 Months
Highlights:
-Efficiently managed all store operations and delivered outstanding sales performance for the 34 stores across Jeddah, Makkah, Jazzan, Abha, Taif, Madina and Tabuk
-Successfully managed (end-to-end) opening of new stores as well as renovation stores while managing all operational activities and driving customer service excellence to every aspect of the store, including store appearance, display of merchandise, product placement, story layout, and selling procedures.
-Effectively handled all Buying and Merchandising operations for each season sales in Dubai/KSA.
Responsibilities as Regional Sales Manager:
1-Lead and direct overall retail store operations across the region with P&L accountability while ensuring that all operational activities are in compliance with company policies, procedures and processes.
2-Develop plans to drive store sales, increase profitability and improve customer service while maintaining high store standards and conditions.
3-Develop annual operational budget and lead efforts to achieve set budget with desired growth.
4-Prepare advertising and promotional plans, promote products to relevant accounts, support existing accounts by suggesting proper product portfolio and keep them updated.
5-Conduct market research and competitive analyses to stay on top of market trends and competitive offerings; revise business development strategy based on the collated and analyzed marketing data.
6-Support the management in customer service activities and staff competence to optimize and sustain sales performance and customer satisfaction.
7-Communicate business and regional sales objectives to managers so that they remain well informed of business activity and their contribution to targets.
8-Review operational results to restructure business processes, reduce lead times and enhance service delivery.
9-Responsible for stock buying orders to all KSA market.
10-Liaise with the buying & merchandising teams for the supply of stock in the region to maximize stock potential.
11-Review and identify underperforming stores and develop plan to address performance issues effectively.
12-Manage and oversee the visual presentation of all stores, ensuring it represents the brand image and support the delivery of all marketing campaigns.
13-Monitor and review the staff and store performance through KPIs on regular basis; conduct mid-year and annual appraisals of the team, ensuring career development in the organization.
Highlights:
• Efficiently managed all store operations and delivered outstanding sales performance for the 34 stores across Jeddah, Jazzan, Abha, Taif and Makkah.
• Successfully managed (end-to-end) opening of new stores as well as renovation stores while managing all operational activities and driving customer service excellence to every aspect of the store, including store appearance, display of merchandise, product placement, story layout, and selling procedures.
• Effectively handled all Buying and Merchandising operations for each season sales in Dubai/KSA.
• Lead and direct overall retail store operations across the region with P&L accountability while ensuring that all operational activities are in compliance with company policies, procedures and processes.
• Develop plans to drive store sales, increase profitability and improve customer service while maintaining high store standards and conditions.
• Develop annual operational budget and lead efforts to achieve set budget with desired growth.
• Prepare advertising and promotional plans, promote products to relevant accounts, support existing accounts by suggesting proper product portfolio and keep them updated.
• Conduct market research and competitive analyses to stay on top of market trends and competitive offerings; revise business development strategy based on the collated and analyzed marketing data.
• Support the management in customer service activities and staff competence to optimize and sustain sales performance and customer satisfaction.
• Communicate business and regional sales objectives to managers so that they remain well informed of business activity and their contribution to targets.
• Review operational results to restructure business processes, reduce lead times and enhance service delivery.
• Responsible for stock buying orders to all KSA market.
• Liaise with the buying & merchandising teams for the supply of stock in the region to maximize stock potential.
• Review and identify underperforming stores and develop plan to address performance issues effectively.
• Manage and oversee the visual presentation of all stores, ensuring it represents the brand image and support the delivery of all marketing campaigns.
• Monitor and review the staff and store performance through KPIs on regular basis; conduct mid-year and annual appraisals of the team, ensuring career development in the organization.
• Provided leadership to the competent sales team and developed district-wide sales and business strategies to support achievement of company’s core objectives and meet targets.
• Driven a service and selling culture in the district; guided and motivated store managers to increase their stores’ sales, productivity and profitability.
• Conducted in-store visits and evaluated operations to ensure efficient alignment and integration of all corporate strategic initiatives & superior quality of service.
• Ensured that all brand guidelines are met; ensured compliance of operational processes/procedures for store operations, visuals & marketing in the stores.
• Developed and delivered initiatives to drive profitable retail volumes, contributing to business growth.
• Conducted market research, analyzed consumer habits, purchasing habits and local market trends, and competitive information to drive business.
• Understood retail competition and communicated promotions opportunities to marketing/branding team.
• Facilitated timely delivery of foundational and seasonal brand and product training materials in the stores.
• Supported efforts in recruitment, training, development, accountability and succession of high performing staff.
Career Path:
Senior Supervisor (A)(Jul 2015 - Jan 2016)
Supervisor (Oct 2013 - Jun 2015)
Senior Sales (Mar 2013 - Sep 2013)
Sales (Oct 2012 - Mar 2013)
Responsibilities:
• Planned and managed day-to-day operations of the store, developed plans to drive store sales, increase profitability and improve customer service while maintaining high store standards and conditions.
• Developed store policies and marketing programs for increasing sales and growing the existing customer base; ensured all products and displays are merchandised effectively to maximize sales and profitability.
• Set monthly sales targets for the store based on overall business targets, allocated tasks to team members and ensured efficient execution to ensure achievement of business goals and targets.
• Maintained and managed the store’s sales floor including setting up new displays, ensuring that shelves are stocked and making sure that the store is clean and orderly.
• Maintained strong & updated product knowledge and awareness of competitors’ offers.
• Fulfilled the customer requirement with speed & simplicity; handled customers' inquiries & complaints in a positive manner, ensuring timely resolution.