Executive Producer
Iceberg Production
Total years of experience :19 years, 6 Months
- Provide solutions for leading government, semi-gov. and commercial clients in printed media, broadcast, and social media communication for marketing, PR & media departments, B2B & B2C.
- Produce photography, Film & motion graphic content, specialized in large photo libraries (avg. 11-15K layouts).
- Plan and design in-house media and creative departments, team training & development.
- Media and communication training for professionals in the advertising, PR, and media industry, in UAE, KSA, Oman & Bahrain.
- Create creative and production briefs, creative direction, and scriptwriting.
- Plan productions, budgets, managing photography and film production operation, and supplier negotiation.
- Oversee productions, monitor deadlines, and quality control.
Handling TVC Production, Radio commercial Production:
Saudi Telecommunications Company.
Unilever (LUX, Sunsilk).
Nokia, Kraft Cheese.
Full-service advertising, and marketing international agencies (DDB - Y&R)
Working with creative team to build branding strategies, tactical campaigns, and launch campaigns for international and local brands, both BTL and ATL. (Conceptualizing, Copy-writing, Art directing)
Set up in-house creative devision, build a business plan, projection and recruitment.
Manage marketing communications functions, overseeing 9-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Selected Accomplishments:
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled parts sales, and after-sale service (as a main focus for the agency strategy).
Led market launch of 3 new products for sales and 1 new product for after-sale and boost performance for existing products and services. Identified opportunities, researched new product possibilities, collaborated with marketing, sales, after sales and engineering teams to create campaigns supporting the growth in sales, and developed client loyalty.
Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Leveraged strengths in cost-effective marketing management and established and in-house creative division to work in parallel with the advertising agency, on certain assignment in which had a great impact on marketing budget spending’s.