Head of Digital Banking
BANQUE SAUDI FRANSI
Total years of experience :21 years, 10 Months
• Handling digital Acquisition to increase customer onboarding digitally
• Managing Digital sales to deliver STP credit card, Personal Finance and Home Finance
• Working on digital engagement module to increase digital banking penetration
• Establishing Voice of customers and NPS to increase customer satisfactions
• Focusing on digital payment and managing mobile payment projects in addition to the new projects from Saudi Payment related to transfers and QR payments
• Establishing market place with engagement with loyalty program.
• Organizing customer centricity and retention operating model.
• Building Bank as a Service (BaaS) and Open Banking to encourage startup and fintech companies to use bank services
• Managing text channels and building ChatBot engine on Whatsapp and digital channels.
• Managing Branch digitalization projects to increase digital share of transaction percentage
• Working on Agency banking module to increase sales and customer acquisitions
• Establishing Saving modules for youth segment and prepare interactive family saving module between parent and children’s
• Building cross selling module between bank subsidiaries companies such as leasing, insurance and capital
• Implementing retention team with arrangement with contact center to manage digital sales customers
• Handling Centralized KYC module between Bank subsidiaries companies
• Working on CRM project and focusing on implementing structured sales activities
• Focusing on wealth and private banking
• Establish robotics processes to enhance digital services.
• Build life style services especially on Mobile Banking application by depending on Geographic Location feature and event/trigger push notifications to notify clients for Bank offers with merchants.
• Prepare overall budget, deliver monthly revenue forecasts.
• Establish innovation and R&D section and run quarterly benchmark analysis.
• Working with digital marketing team to enhance SEO and SEM. In addition to promote digital services through social media.
• Ensured compliance to project delivery schedule and other SLA parameters across the project life cycle
• Managed internet and mobile banking services
• Assisted the technical team in design & development tasks
• Involved in development/ delivery of web technological solutions aligned to organizational business objectives
• Maintained updated knowledge of technology conversions, online and mobile development
• Rendered technical guidance to team members
• Developed platform readiness for SAIB internet, mobile banking and share trading website
• Involved in collation/ analysis of business requirements
Build first e-Commerce project in the university
