National Marketing Manager
Juffali Automotive Co. Mercedes-Benz
Total years of experience :17 years, 3 Months
Develop, Plan & execute Annual Marketing Plan.
Implement the Marketing Plan with various marketing activation agencies.
Monitor & Control the Marketing & Advertising Budget.
Coordinate with Advertising, PR & Social Media Agencies in order to implement campaigns. This includes: Concept Development, Media Plans, POS Material, Distribution & implementation in all regions, Events & Management of Events.
Measuring and reporting feedback on campaign success.
Coordination with regional office to obtain approvals and to handle all regional marketing requests.
Planning and implementation of Social Media plans through all Social Media channels.
Developing and managing relations with all publications and developing an annual magazine advertising plan.
Managing PR activities.
CRM Activities which include development of CRM System, Data cleansing, Direct communication campaigns, Propose/Develop CRM Loyalty program.
Conduct quarterly full market research which includes price surveys of competitors, customer profile update.
Full supervision of the new projects of Sales and after Sales and Stores cars in coordination with Daimler Mercedes - Benz includes the feasibility study and site selection, the work required drawings and obtain the necessary government permits and supervise the construction and equipping sites for all their requirements process of: - manpower, equipment, furniture and communications services billboards and guidance, following the time the plan is adhered to the development and review of development projects for new branches.
Oversee the creation, updating and keeping detailed drawings of plants and branches of the company locations.
Manage and implementation of assigned tasks of the company management at the request of Daimler Mercedes - Benz and conducting studies and research on the update and the establishment of new branches of the company.
Participation in the preparation of regulations and instructions and action steps for all sections of the company with respect to research and development and approved by the Director-General and certified according to the program by the Director General of the provisions of the control operations.
Review of standard drawings, graphics and interior design to the new company branches ensure the achievement of policy and plans entrusted the company - Daimler Mercedes - Benz and quality system requirements.
Supervise the implementation of the development of sales outlets for the company's plan to achieve a better quality levels and to increase compatibility with the possibilities and aspirations of the company to expand and increase sales.
Administer business development and product sales outlets and work to find the optimum balance between the needs of customers and potential distributors and agents for the distribution company.
Preparation of contracts and agreements and tenders with the consulting firm and Contractors.
Daily full coordination with consultants for projects accredited everything related to new projects.
Proposing new marketing and advertising ideas.
Planning and implementation of Social Media plans through all Social Media channels.
Developing and managing relations with all publications and developing an annual magazine advertising plan.
Managing PR activities.
CRM Activities which include development of CRM System, Data cleansing, Direct communication campaigns, Propose/Develop CRM Loyalty program.
Conduct quarterly full market research which includes price surveys of competitors, customer profile update.
Assisting National Sales & Marketing Dept. in maintaining & developing Sales reporting procedures.
Setting annual sales target in conjunction with Mercedes-Benz retail plans.
Ordering product (vehicles) through international & regional HQ.
Maintain stock situation in line with sales achievements and targets.
Achieve needed targets by collaborating with all sales forces in all regions.
Personal delivery of each product in any region to customers.
Managing and resolving all customer issues within Sales & After Sales processes.
Being first point of contact to all customers in regards with any issue related to the product.
Develop & Plan annual Marketing Plan in collaboration with the Marketing Dept. and manage all related events.
Conduct product training to all Sales representatives in all regions in
collaboration with the Training Dept.
CRM Activities, which include development of CRM System, Data cleansing, Direct communication campaigns, Propose/Develop CRM Loyalty program.
Assisting National Sales & Marketing Dept. in maintaining & developing Sales reporting procedures.
Main focus is on how to improve the awareness and sales of the AMG product within the Mercedes-Benz line of products.
Market research including competitors study, consumer behavior & market developments.
Propose new Marketing ideas in-line with product target.
CRM Activities in both Sales & After Sales Departments, which include Direct communication campaigns, Loyalty programs, Data cleansing.
Developing all POS material.
Developing new customer interaction procedures in Sales & After Sales departments.
Managing product presentations in all regions.
Network Development Coordinator:
Setting up a team of managers from all regions and departments to help implement Nationwide Dealer Standards Plan.
Dealer Standards Plan included:
Outlets development to match Mercedes-Benz Corporate Identity, Needed Personnel assignment and training, Setting-up
complete operation procedures.
Working alongside Showroom Managers, Training managers, Advertising agencies and Maintenance Dept. to make sure all the needed is implemented and developed as per requirements.
Developing the Dealer Standards Plan alongside International & Regional Network Development Departments.
Reporting development of all implementations done on a monthly basis.
On-going supervision of all outlets after the completion of the implementation phase.
Points of reference to all Dealer Standards & CI issues.
Maybach Department Secretary:
Support Maybach PLM on all department issue.
Conduct brief training on product to Sales departments.
Supervise product ordering, transit and arrival.
Updating Data base and cleansing.
Maintain Delivery schedules.
Organize meetings and appointments.
Head Office Admin:
Supervise all communications addressed from Head Office to other Departments.
Conduct interviews on behalf of the Personnel Department to check on English and Computing capabilities.
Report initial feedback on candidates overall qualifications.
Translate and Supervise company quotation automated system.
Head of System Development team. Tasks included the development of Data Base System and Automated Quotation System.
Support National Sales Department in analyzing and summarizing monthly, quarterly and annual reports.
Create Weekly Sales & Forecast report on behalf of Sales Department (used in all Sales Departments till today)