Basma Ali

• Develop the brand identity guidelines and ensure all design work aligns with the brand's visual language and core values.
• Conceptualize and pitch creative ideas and select colors, images, typography, and other visual elements to communicate the desired message effectively
• Design and produce various print and digital materials such as advertisements, brochures, posters, websites, and social media graphics.
• Full responsibility for designing annual reports and educational curricula for the institution
• Mentor and guide the designers, helping them develop their skills and grow professionally.
• Coordinate with other departments and suppliers (such as printers or photographers) to ensure smooth project execution.
• Review final deliverables to ensure they are error-free and meet design specifications

• Act as Marketing Manager
• Developing and maintaining KDCOW brand identity and brand guidelines. for Increasing brand awareness through various marketing initiatives.
• Developing and designing 70% of the company’s packaging for milk and ice cream products
• Lead the visual style and artistic vision of projects. and review and approve designs, artwork, photography, and graphics developed by the team.
• Managing and mentoring a team of Designers and marketing. Securing collaboration with other departments, such as sales, product development, and public relations activities, to enhance brand visibility.
• Planning and executing advertising and marketing campaigns with budgets effectively and Defining target audiences for effective targeting. . across various channels (digital, print, social media, etc.
• Overseeing the creation of marketing content such as blog posts, social media posts, videos, and advertisements.
• Manage the corporate and e-commerce websites and Develop them to engage audiences and drive traffic.
• mentoring customer service department to align marketing strategies with overall business goals.

• the main point of contact with Xerox to communicate project status and updates regularly.
• Define project scope, goals, and deliverables and Create project timelines
• Creating interactive designs using Adobe InDesign integration with XMPie® Web-to-Print Solutions
• Lead a team of designers, and developers Assign tasks, and ensure timely delivery. foster collaboration and Proactively address issues that may impact project timelines or quality.
• Familiarity with Web-to-print solutions, platforms, and software used in web-to-print environments Understanding of digital and offset printing methods, and knowledge of integrating print solutions with e-commerce platforms.

• Contribute to the Rebrand of the Shrimpy brand
• Cooperation with the Marketing Department in designing creative advertising campaign ideas in addition to social media designs and videos
• Building visual Brand identity guidelines for Chicster Brand
• Design and produce various print materials such as advertisements, brochures, posters
• Design menus for (TFGC) the Restaurants
• Designing (UI/UX) and coding the websites for (TFGC) the Companies using WordPress

• DANAH Fisheries Rebranding Development.
• Design and development of frozen product packaging.
• Designing social media posts and videos
• Building visual Brand identity guidelines for Al Messilah Brand
• Provide guidance and feedback to junior designers.

• Create graphics, logos, icons, and other visual elements
• Assist in Typography and Layout to select fonts, sizes, and layouts for various design projects (brochures, posters, etc.)
• Support visual identities for brands, ensuring consistency across different materials.
• Prepare print-ready files, ensuring they meet specifications for color, resolution, and format.
• Design user interfaces (UI) for websites and web applications, considering user experience (UX) principles.
• Ensure designs are responsive and adapt well to different screen sizes and devices.
• Support converting designs into HTML/CSS code, or collaborate with developers to implement designs

• Design projects (Logos, flyers, brochures, posters, etc.)
• Prepare print-ready files.
• Design user interfaces (UI/UX) for websites
• convert web layout design to HTML/CSS code

• Assist in creating graphics, logos, and flyers
• Crop, resize, and retouch images as needed for various design projects.
• Follow design briefs and guidelines to develop designs that meet client or project requirements.
• Assist in website designing (UI/UX)