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Basma Ali, Senior Graphic Designer / Brand Director

Basma Ali

Senior Graphic Designer / Brand Director ·LOYAC

Kuwait

Higher diploma, free studies

Work experience

Total years of experience: 16 years, 9 months

Senior Graphic Designer / Brand Director

April 2022 - Present

LOYAC

Al Kuwait, Kuwait

April 2022 - Present

• Develop the brand identity guidelines and ensure all design work aligns with the brand's visual language and core values.
• Conceptualize and pitch creative ideas and select colors, images, typography, and other visual elements to communicate the desired message effectively
• Design and produce various print and digital materials such as advertisements, brochures, posters, websites, and social media graphics.
• Full responsibility for designing annual reports and educational curricula for the institution
• Mentor and guide the designers, helping them develop their skills and grow professionally.
• Coordinate with other departments and suppliers (such as printers or photographers) to ensure smooth project execution.
• Review final deliverables to ensure they are error-free and meet design specifications

Company industry:
Vocational Education
Job role:
Design, Creative, and Arts

Art Director & Media Coordinator

June 2019 - January 2022

Kuwait Dairy Company - KDCOW

Al Kuwait, Kuwait

June 2019 - January 2022

• Act as Marketing Manager
• Developing and maintaining KDCOW brand identity and brand guidelines. for Increasing brand awareness through various marketing initiatives.
• Developing and designing 70% of the company’s packaging for milk and ice cream products
• Lead the visual style and artistic vision of projects. and review and approve designs, artwork, photography, and graphics developed by the team.
• Managing and mentoring a team of Designers and marketing. Securing collaboration with other departments, such as sales, product development, and public relations activities, to enhance brand visibility.
• Planning and executing advertising and marketing campaigns with budgets effectively and Defining target audiences for effective targeting. . across various channels (digital, print, social media, etc.
• Overseeing the creation of marketing content such as blog posts, social media posts, videos, and advertisements.
• Manage the corporate and e-commerce websites and Develop them to engage audiences and drive traffic.
• mentoring customer service department to align marketing strategies with overall business goals.

Company industry:
Food & Beverage Production
Job role:
Design, Creative, and Arts

Project Manager (Web to Print)

October 2017 - June 2019

Four Films Printing Group

Al Kuwait, Kuwait

October 2017 - June 2019

• the main point of contact with Xerox to communicate project status and updates regularly.
• Define project scope, goals, and deliverables and Create project timelines
• Creating interactive designs using Adobe InDesign integration with XMPie® Web-to-Print Solutions
• Lead a team of designers, and developers Assign tasks, and ensure timely delivery. foster collaboration and Proactively address issues that may impact project timelines or quality.
• Familiarity with Web-to-print solutions, platforms, and software used in web-to-print environments Understanding of digital and offset printing methods, and knowledge of integrating print solutions with e-commerce platforms.

Company industry:
Printing
Job role:
Design, Creative, and Arts

Senior Graphic & web Designer

August 2016 - September 2017

Al Thiqa Food Group Company (TFGC)

Al Kuwait, Kuwait

August 2016 - September 2017

• Contribute to the Rebrand of the Shrimpy brand
• Cooperation with the Marketing Department in designing creative advertising campaign ideas in addition to social media designs and videos
• Building visual Brand identity guidelines for Chicster Brand
• Design and produce various print materials such as advertisements, brochures, posters
• Design menus for (TFGC) the Restaurants
• Designing (UI/UX) and coding the websites for (TFGC) the Companies using WordPress

Company industry:
Food & Beverage Production
Job role:
Design, Creative, and Arts

Senior Graphic Designer

May 2015 - August 2016

United Fisheries of Kuwait - DANAH

Al Kuwait, Kuwait

May 2015 - August 2016

• DANAH Fisheries Rebranding Development.
• Design and development of frozen product packaging.
• Designing social media posts and videos
• Building visual Brand identity guidelines for Al Messilah Brand
• Provide guidance and feedback to junior designers.

Company industry:
Food & Beverage Production
Job role:
Design, Creative, and Arts

Senior Graphic & Web Designer

July 2012 - February 2015

Express Media Company - Osama Mounir

Cairo, Egypt

July 2012 - February 2015

• Create graphics, logos, icons, and other visual elements
• Assist in Typography and Layout to select fonts, sizes, and layouts for various design projects (brochures, posters, etc.)
• Support visual identities for brands, ensuring consistency across different materials.
• Prepare print-ready files, ensuring they meet specifications for color, resolution, and format.
• Design user interfaces (UI) for websites and web applications, considering user experience (UX) principles.
• Ensure designs are responsive and adapt well to different screen sizes and devices.
• Support converting designs into HTML/CSS code, or collaborate with developers to implement designs

Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Graphic Designer

February 2011 - June 2012

Media Plan

Cairo, Egypt

February 2011 - June 2012

• Design projects (Logos, flyers, brochures, posters, etc.)
• Prepare print-ready files.
• Design user interfaces (UI/UX) for websites
• convert web layout design to HTML/CSS code

Company industry:
Internet & E-commerce
Job role:
Design, Creative, and Arts

Junior Graphic & Web Designer

May 2009 - February 2011

Media Gat

Cairo, Egypt

May 2009 - February 2011

• Assist in creating graphics, logos, and flyers
• Crop, resize, and retouch images as needed for various design projects.
• Follow design briefs and guidelines to develop designs that meet client or project requirements.
• Assist in website designing (UI/UX)

Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Education

- Faculty of Fine Arts, Helwan University

May 2015

May 2015

Higher diploma, free studies

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

جيد جدا

Design Guide Center

May 2014

May 2014

Higher diploma, Prepress/Desktop Publishing and Digital Imaging Design

Egypt

GPA (percentage): 60%

GPA (percentage): 60%

YAT Learning Center

December 2009

December 2009

Higher diploma, Web Designer

Egypt

GPA (percentage): 75%

GPA (percentage): 75%

جيد جيدا
View attachment

YAT Learning Center

December 2008

December 2008

Higher diploma, Graphic Design

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

جيد جدا
View attachment

المعهد العالى للخدمة الاجتماعية

May 2006

May 2006

Bachelor's degree, العلاقات العامة

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

الخدمة الاجتماعية ( العلاقات العامة )
View attachment

Skills

UI testing
Expert
UI testing
Expert
Graphic Arts
Expert
Graphic Arts
Expert
2D graphics
Expert
2D graphics
Expert
Graphic Design
Expert
Graphic Design
Expert
Web Design
Expert
Web Design
Expert
Branding/ Rebranding Design
Expert
Branding/ Rebranding Design
Expert
Logo Design
Expert
Logo Design
Expert
Packaging Design
Expert
Packaging Design
Expert
Prints Design
Expert
Prints Design
Expert
Educational curricula Design
Expert
Educational curricula Design
Expert
Pre-Press processes before printing and Finishing
Expert
Pre-Press processes before printing and Finishing
Expert
Motion Graphic Videos
Expert
Motion Graphic Videos
Expert
E-commerce Project Management
Intermediate
E-commerce Project Management
Intermediate
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Campaign Management
Intermediate
Campaign Management
Intermediate
Social Media Integration
Intermediate
Social Media Integration
Intermediate
Graphic Design
Expert
Graphic Design
Expert
UI testing
Expert
UI testing
Expert
Graphic Arts
Expert
Graphic Arts
Expert
2D graphics
Expert
2D graphics
Expert

Social profiles

Languages

Arabic

Expert

English

Intermediate

Training and Certifications

Certifications
7 Habits of Highly Effective People
:Adobe Certified Associate (ACA) :Visual Design Specialist
Adobe Certified Associate (ACA) :Visual Communication using Adobe Photoshop CS5

Training
Diploma in Graphic Design
YAT Learning Centers
Aug 2007
Show credentials
Diploma in Web Design
YAT Learning Centers
Nov 2008
Show credentials
Prepress/Desktop Publishing and Digital Imaging Design
Design Guide
Jul 2014
Show credentials
Diploma in Pre Press
TAHAWORLD
Jan 2013

Hobbies and interests

الرسم

المشاركة فى بعص معارض الرسم بالرصاص والفحم