Social Media Specialist
Safa Group - The Beauty Secrets Brand
مجموع سنوات الخبرة :13 years, 4 أشهر
Responsibilities
. Creating an online presence for the brand.
• Developing a suitable digital marketing strategy for the brand.
• Implementing, maintaining and reporting on the success of 4 key online marketing activities:
Social Media (Facebook, Twitter & YouTube).
Email Marketing campaigns (Newsletters).
SEO (Search Engine Optimisation).
Website Content & Management.
• Building a team to lead the online marketing in the company.
• Providing marketing analysis and reports (online campaigns, promotions, …etc. ).
• Building the proper foundation for the E-commerce.
• CRM, online customers’ data capturing and analysis.
• Working closely with the Marketing team on the various marketing campaigns.
• Analysing and measuring the online activities of the company using various online data Analytics.
- Social Media Management (planning, implementing, analysis) for Eye of Riyadh and Clients.
- Developing and implementing Social Media strategies for Eye of Riyadh and clients.
- Responsible for the development and performance of the online activities at Eye of Riyadh.
- Developing and executing online marketing plans.
- Preparing planning calendar for each season, promotions and advertising campaigns.
- Evaluating and reporting the performance of the digital marketing plans.
- Copyrighting and translation.
Conducting Market Research Analysis and creating e-marketin and social media strategies for training courses in 15 countries. Below indicative examples:
1. Kingdom of Saudi Arabia
www.emarketing.sa.com
www.facebook.com/saudimarketing
www.twitter.com/marketingsaudi
2. Morocco
www.socialmedia.ma
www.facebook.com/moroccomarketing
3. Portugal
www.socialmedia.com.pt
www.facebook.com/portugalmarketing
• Associate Lecturer at Middlesex University in London (2011 +)
Module Leader for ‘Social Media Strategy’ post-graduate subject
MA e-Marketing and Social Media Program at Middlesex University
\[http://www.mdx.ac.uk/emarketing/ma\]
• Internship at the Archway Herbal Clinic in London (February - April, 2011)
Marketing & Social Media Manager \[http://www.archwayherbal.co.uk\]
• MA in E-Marketing and Social Media (awarded with distinction December 2011) Middlesex University in London
• BA in Translation (French - Arabic) (2006)