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Basma Mohamed khalifa, Brand manager Trainee

Basma Mohamed khalifa

Brand manager Trainee·Taif Al Emarat

United Arab Emirates

Diploma, Brand management

Work experience

Total years of experience: 7 years, 9 months

Brand manager Trainee

January 2020 - February 2020

Taif Al Emarat

Ajman, United Arab Emirates

January 2020 - February 2020

Company industry:
Perfume & Cosmetics
Job role:
Management

Fashion Buyer

November 2017 - November 2019

Kashkha Plaza LLC

Dubai, United Arab Emirates

November 2017 - November 2019

─ Manage buying and full product selection, developing each season for company's retail stores across UAE, Oman & Qatar as per the season trends forecast and territory specificity.
─ Source new products and re-ordered key items to maintain Inventory.
─ Travel frequently to source new suppliers, develop new products & follow up on production.
─ Improve the relationship with the vendors & Seek out new vendors that serve to elevate category.
─ Manage the full cycle of inventory management (rotation, maintain stock level, decide order QTY, ETC).
─ Planning the initial allocation and distribution across all regions as per the specific customer profile in each.
─ React quickly and efficiently to sales trends, and proactively modify the assortment based on strong/weak selling, receipt flow and OTB
─ Provide products pricing and managing the Intake margin.
─ Market analysis through evaluating monthly sales reports and exploring international Textile/ Apparel fairs & events and other leading retail stores.
─ Organize seasonal photo shoots and design for the range of products which will represent company image.
─ Partner with planning team & DMM to develop seasonal line plans for the category.
─ Initiate & plan promotions and marketing activities with planning team that positively activate sales & keep the customer interested integrated.
─ Develop, execute, and track weekly, monthly, and quarterly Sales forecasts and results in partnership with planning Team.

Company industry:
Fashion & Apparel
Job role:
Purchasing and Procurement

Senior Fashion Designer

January 2016 - March 2017

Sheoura

Dubai, United Arab Emirates

January 2016 - March 2017

─ Leading and managing 8 employees.
─ Decide on a theme for a collection (Kaftans and evening Dresses).
─ Sketch designs and select fabrics and embellishments.
─ Plan production schedule.
─ Source fabrics, trimmings (embroidery designs), and notions (rules).
─ Working on marketing plan and participating in fashion trade fairs in Dubai.
─ Responsible for social media accounts and adv.
─ Expanded latest designs as per market place feedback.

Company industry:
Fashion Design
Job role:
Beauty and Fashion

fashion designer

April 2014 - November 2015

Dibaaj

Sharjah, United Arab Emirates

April 2014 - November 2015

─ High-End Collections based work system.
─ Leading and managing 7 employees.
─ Source fabrics, trimmings (embroidery designs), and notions (rules).
─ Plan production schedule: coordinate cutting and stitching for initial fittings and final finishing garments for clients.
─ Responsible for entire product design process to include market research, inspiration boards, designing and sketching.

Company industry:
Fashion Design
Job role:
Beauty and Fashion

Assistant Buyer

June 2013 - December 2013

Ravin

Cairo, Egypt

June 2013 - December 2013

─ Assisting the buyer with the selection of the right product mix.
─ Ensuring products are purchased at the right time, to specification and at a good price.
─ Writing, placing and tracking purchase orders.
─ Researching new suppliers and making recommendations to the buyer.
─ Preparing competitive retail and pricing strategies.
─ Compiling reports on product performance and statistics.
─ Planning, monitoring and maintaining suitable inventory levels.
─ Preparing budgets and forecasting purchasing trends.
─ As designer: Responsible for product design& development process to include market research, inspiration boards, designing and giving new Ideas.

Company industry:
Fashion & Apparel
Job role:
Design, Creative, and Arts

medical representative

September 2012 - March 2013

Apex_multi Apex

Cairo, Egypt

September 2012 - March 2013

Key person between medical and pharmaceutical companies and healthcare professionals.
Sell the company's products and having own strategy to increase the awareness and use of the company's pharmaceutical and medical products.
Contact potential customers, identify their needs and persuading them that our product can satisfy their needs. closing the sales by agreeing the terms and conditions; and providing an after-sales service.

Duties:
* arranging appointments with doctors, pharmacists and hospital medical teams
* building and maintaining positive working relationships with medical staff and supporting administrative staff;
* keeping detailed records of all contacts;
* reaching (and if possible exceeding) annual sales targets;
* planning work schedules and weekly and monthly timetables.
* submit weekly report
* DEVELOPING strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector;

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

fashion designer

November 2008 - March 2010

Dagher atelier

Cairo, Egypt

November 2008 - March 2010

assistant fashion designer

Company industry:
Fashion Design
Job role:
Beauty and Fashion

Education

London Business School

May 2020

May 2020

Diploma, Brand management

United Kingdom

• Certificate in Brand management, how to align the business, brand and behaviors to build a memorable customer experience and Brand Image.

Dartmouth College

September 2019

September 2019

Diploma, Retail management

United States

• [Certificate in Retail fundamental, certificate obtained in areas like retail sales & demand forecasting, Inventory management, assortment planning, and pricing strategies)

Italian fashion academy (IFA)

September 2012

September 2012

Diploma, fashion design and implementation,fashion history

Egypt

faculty of pharmacy cairo university

July 2011

July 2011

Bachelor's degree, Pharmaceutical science

Egypt

Skills

Italian cuisine
Expert
Italian cuisine
Expert
Fashion Design
Expert
Fashion Design
Expert
Fashion
Expert
Fashion
Expert
RIP
Expert
RIP
Expert
Fashion Design, pattern making and sewing techniques
Expert
Fashion Design, pattern making and sewing techniques
Expert
• High ability to create a big collection through unified theme
Expert
• High ability to create a big collection through unified theme
Expert
• High ability to spot and develop trends.
Expert
• High ability to spot and develop trends.
Expert
• interpersonal communication skill.
Expert
• interpersonal communication skill.
Expert
• High Ability to understand customer necessities and make designs that pinpoint their target.
Expert
• High Ability to understand customer necessities and make designs that pinpoint their target.
Expert
• Strong color sense and taste level.
Expert
• Strong color sense and taste level.
Expert
• Commercial awareness and business orientation
Intermediate
• Commercial awareness and business orientation
Intermediate
• Good organization and time management
Expert
• Good organization and time management
Expert
• The ability to generate ideas and concepts
Expert
• The ability to generate ideas and concepts
Expert
• Information of fabrics and the capability to select the best match among fabric
Expert
• Information of fabrics and the capability to select the best match among fabric
Expert
ability to manage the employees and coordinate with team work
Expert
ability to manage the employees and coordinate with team work
Expert
History
Expert
History
Expert
RIP
Expert
RIP
Expert
Fashion
Expert
Fashion
Expert
Fashion Design
Expert
Fashion Design
Expert
Italian cuisine
Expert
Italian cuisine
Expert
History
Expert
History
Expert

Languages

English
Intermediate

Hobbies

  • Fashion Design, Travelling, Reading