Bassam Atieh

1) sales manager - Kuwait perfume Factory - Detergent department from April 2024 till now :
Segment: Key account, CO-OPS, Traditional trade, E-Commerce
Items working on: Detergents: 63 items

• Pricing:

• Set pricing policy for all items by cost analyst and Depend on the competitors and market prices.
• Contact and negotiate with Kuwait Union of coops to settle item prices depend on their instruction and their price comparison.
• Set profit margin for each item in normal and promotional type.
• Negotiate with supplier to get the best CIF or EXW of the items.
• Coordinate with supplier to set the correct RSP depend of Kuwaiti market.
• Negotiate with supplier to get best support for Listing fees and launching plan plus visibility support.
• Decide promotion percentage and policy
B) Sales & Trade marketing:

• Negotiate with Company’s customers to get better visibility for our brands inside their stores.
• Supervise co-packing process for promotions and bundles.
• Negotiate with marketing agencies to get proper quotation for printing POSM, Branding inside shops and sampling activities .
• Decide items which need promotions and improvements by analyst monthly sales report.
• Scan competitor’s activities (Discounts and visibility).
• Set Monthly and yearly sales forecast for normal and promotional items depending on market and reports study.
• Set monthly sales Target by brand and by SKU.
• Set sales team commissions and bonus and their profitability depend on companies goals .
• Supervise sales team to reach monthly sales target and provide them proper support to reach company’s goal.
• Review and revise ATC contracts with local customers to set the RSP & PTT plus the rebate percentages.
• Handling returns and near expiries by liquidating it in cost price.

C) Social media & E- Commerce:
• Stay up to date with the latest social media best practices and technologies
• Developing social media content plans that are consistent with the company’s brand identity.
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Manage the daily operations of the company’s website, including product updates, content creation, customer service, and troubleshooting
• Develop and implement an online marketing strategy to increase website traffic and sales
• Analyze customer data and website analytics to identify trends and opportunities to improve the customer experience
• Work with the design and development teams to create a user-friendly website.
• Monitor and update website security protocols.

1- Division Manager - at ATC ( FMCG ) : 30-June-2021 - August 2023

Items working on : Diaries : 10 Items , Organic : 60, Beverage : 2, Chocolate : 6, Cold cuts : 6, Non-food : 8, Frozen Vegetables : 9

Brief : Started the with ATC from the scratch I joined as 1st employee so I setup the whole department and the brands and give support for whole department to understand FMCG business ( GR, Finance, IT, WH) .

Segments: COOPS, Key account, Traditional trade, E-Commerce .

Rules in ATC :

A ) Pricing :

• Set pricing policy for all items by cost analyst and Depend on the competitors and market prices.
• Contact and negotiate with Kuwait Union of coops to settle item prices depend on their instruction and their price comparison.
• Set profit margin for each item in normal and promotional type.
• Negotiate with supplier to get best CIF or EXW of the items.
• Coordinate with supplier to set the correct RSP depend of Kuwaiti market.
• Negotiate with supplier to get best support for Listing fees and launching plan plus visibility support.
• Decide promotion percentage and policy.

B) Trade marketing -Promotions :

• Negotiate with ATC customers to get better visibility for our brands inside their stores.
• Supervise co-packing process for promotions and bundles.
• Negotiate with marketing agencies to get proper quotation for printing POSM, Branding inside shops and sampling activities .
• Decide items which need promotions and improvements by analyst monthly sales report.
• Scan competitor’s activities (Discounts and visibility).

C) Sales :
• Set Monthly and yearly sales forecast for normal and promotional items depend on market and reports study.
• Set monthly sales Target by brand and by SKU.
• Set sales team commissions and bonus and their profitability depend on companies goals .
• Supervise sales team to reach monthly sales target and provide them proper support to reach company’s goal.
• Review and revise ATC contracts with local customers to set the RSP & PTT plus the rebate percentages.
• Handling returns and near expiries by liquidating it in cost price


D) Items Registrations -License and shipments clearance :
• Adjust and review labels information’s for new items to match Kuwait food authority instructions.
• Give advices and for GR department for company’s licenses and requested paper
• Follow up with WH team for stock reports and quantities.
• Coordinate with WH and suppliers quality control department to store products in proper way depend on their specifications.
• Follow up with supply chain department to get Kuwait food authority approval of new shipments ( Lab test + Bayan release ).
•
E) PO :
• Do the purchase orders for shipments and determine requested quantities.

F) Returns and Liquidations :
• Handling returns and near expiries by liquidating it in cost price


G) Exhibitions :

• Attend international exhibition and meet new supplier in order to bring new brand (Dubai and KSA ) .

in the design of retail packaging as well as the creation of in-store marketing displays
•Handeling all the communication procces with the supplier for the markting activities and sales reports .
•Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved .
•Perform regular market research studies to gather important brand data and competitors data .
•Work closely with several local advertising agencies to manage brand marketing campaigns .

•Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the company. Monitor and control the sales budget to ensure optimum utilization of resources
•Generate sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets
•Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region
• Creating new promotion for the brand and Provide distributors and customers in the region with information about new or improved products in order to improve sale .


• Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the region.
•Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customers.
•recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.
•Prospect for potential new clients and turn this into increased business.
•Ensure all levels of staff portray the corporation in the best lightResearch and cultivate an accurate perception of the organization’s mission and goals
•Forecast sales objectives.
•Attend industry functions, including conferences and association events, and contribute information and feedback on upcoming market trends.
•Research the market to identify buying/selling trends, new markets, and customer needs in order to start new business with new suppliers.
•Negotiate with clients to solidify the terms of each contract. Ensure each contract adhere to regulations and guidelines.
•Support team members to increase successfully closed deals on a daily basis.
•Co-ordinate between the suppliers and the clearance company in order to finish and support them for all the required papers for the clearance process from the port.
•Searching and contacting new supplier in order to start obtaining new brand .

Working in

• Coordinating with marketing manager in planning and executing promotions
• Identifying additional platform, Then Planned to optimized promotion effectiveness and output
• Responsible of receiving and coding and the stock of the POSM and distributing them to the market and make sure of its implementations
• Coordinate with marketing manager in briefing to sales force monthly (allocating and output
• Follow up on implementation and execution
• Assist in planning for tailored local promotions
• Regular market visits, competition screening and reporting
• Follow up on planograms executed in market.
• Provide support to sales team and coordinate with internal and external parties to ensure excellent execution of marketing plans.
• Follow up with local agencies to ensure the good quality of CO-Packing process for the promotional products.
• Do training and presentations for the merchandisers and promoters to assure the quality of the displays and visibility inside the showroom.
• Analysis the off take for each outlets in Kuwaiti market and distribute the available budget for each promotion or campaign .

• Mange the daily work of internal CATI team by coordinating with field Manager for different studies: Credit, Service center, Automotive, Electronics, Home Furniture, Engineering and Insurance (Amana) .
• Coordinate between CATI team and analyst to assure the quality of data which received.
• Doing Monthly presentation briefing for the CATI team and getting the actual feedback about the customer behavior changes in the studies.
• Handling the quality control of mystery shopping program by following up with the agency and the business unit (Electronics, Home Furniture, credit).
• Doing monthly market visits to the competitors to get feedback of the changes in market for new services, quality of the service and new promotions (Electronics and Home Furniture competitors).
• Assist and help in creating and doing new questioner with analyst team.
• Doing monthly telephonic B2B interviews (CSI) project with the industrial’s customers across the MEA for Kimmco, Kirby and Rockwool.
• Handling the quarterly exit interviews for Electronics and Home furniture by conducting exit interviews inside their showroom.
• Mange and doing focus group studies for Alghanim customers.
• Assist and help in creating new questioner with analyst team