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Bassam Atieh, Commercial sales manager

Bassam Atieh

Commercial sales manager·Kuwait perfume factory

Kuwait

Bachelor's degree, marketing

Work experience

Total years of experience: 14 years, 4 months

Commercial sales manager

July 2024 - November 2025

Kuwait perfume factory

Al Kuwait, Kuwait

July 2024 - November 2025

1) sales manager - Kuwait perfume Factory - Detergent department from April 2024 till now :
Segment: Key account, CO-OPS, Traditional trade, E-Commerce
Items working on: Detergents: 63 items

• Pricing:

• Set pricing policy for all items by cost analyst and Depend on the competitors and market prices.
• Contact and negotiate with Kuwait Union of coops to settle item prices depend on their instruction and their price comparison.
• Set profit margin for each item in normal and promotional type.
• Negotiate with supplier to get the best CIF or EXW of the items.
• Coordinate with supplier to set the correct RSP depend of Kuwaiti market.
• Negotiate with supplier to get best support for Listing fees and launching plan plus visibility support.
• Decide promotion percentage and policy
B) Sales & Trade marketing:

• Negotiate with Company’s customers to get better visibility for our brands inside their stores.
• Supervise co-packing process for promotions and bundles.
• Negotiate with marketing agencies to get proper quotation for printing POSM, Branding inside shops and sampling activities .
• Decide items which need promotions and improvements by analyst monthly sales report.
• Scan competitor’s activities (Discounts and visibility).
• Set Monthly and yearly sales forecast for normal and promotional items depending on market and reports study.
• Set monthly sales Target by brand and by SKU.
• Set sales team commissions and bonus and their profitability depend on companies goals .
• Supervise sales team to reach monthly sales target and provide them proper support to reach company’s goal.
• Review and revise ATC contracts with local customers to set the RSP & PTT plus the rebate percentages.
• Handling returns and near expiries by liquidating it in cost price.

C) Social media & E- Commerce:
• Stay up to date with the latest social media best practices and technologies
• Developing social media content plans that are consistent with the company’s brand identity.
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Manage the daily operations of the company’s website, including product updates, content creation, customer service, and troubleshooting
• Develop and implement an online marketing strategy to increase website traffic and sales
• Analyze customer data and website analytics to identify trends and opportunities to improve the customer experience
• Work with the design and development teams to create a user-friendly website.
• Monitor and update website security protocols.

Company industry:
Food & Beverage Production
Job role:
Sales

1- Division Manager – at ATC ( FMCG )

March 2021 - June 2024

action trading and contracting

Al Kuwait, Kuwait

I found this job using Bayt.com

March 2021 - June 2024

1- Division Manager - at ATC ( FMCG ) : 30-June-2021 - August 2023

Items working on : Diaries : 10 Items , Organic : 60, Beverage : 2, Chocolate : 6, Cold cuts : 6, Non-food : 8, Frozen Vegetables : 9

Brief : Started the with ATC from the scratch I joined as 1st employee so I setup the whole department and the brands and give support for whole department to understand FMCG business ( GR, Finance, IT, WH) .

Segments: COOPS, Key account, Traditional trade, E-Commerce .

Rules in ATC :

A ) Pricing :

• Set pricing policy for all items by cost analyst and Depend on the competitors and market prices.
• Contact and negotiate with Kuwait Union of coops to settle item prices depend on their instruction and their price comparison.
• Set profit margin for each item in normal and promotional type.
• Negotiate with supplier to get best CIF or EXW of the items.
• Coordinate with supplier to set the correct RSP depend of Kuwaiti market.
• Negotiate with supplier to get best support for Listing fees and launching plan plus visibility support.
• Decide promotion percentage and policy.

B) Trade marketing -Promotions :

• Negotiate with ATC customers to get better visibility for our brands inside their stores.
• Supervise co-packing process for promotions and bundles.
• Negotiate with marketing agencies to get proper quotation for printing POSM, Branding inside shops and sampling activities .
• Decide items which need promotions and improvements by analyst monthly sales report.
• Scan competitor’s activities (Discounts and visibility).

C) Sales :
• Set Monthly and yearly sales forecast for normal and promotional items depend on market and reports study.
• Set monthly sales Target by brand and by SKU.
• Set sales team commissions and bonus and their profitability depend on companies goals .
• Supervise sales team to reach monthly sales target and provide them proper support to reach company’s goal.
• Review and revise ATC contracts with local customers to set the RSP & PTT plus the rebate percentages.
• Handling returns and near expiries by liquidating it in cost price


D) Items Registrations -License and shipments clearance :
• Adjust and review labels information’s for new items to match Kuwait food authority instructions.
• Give advices and for GR department for company’s licenses and requested paper
• Follow up with WH team for stock reports and quantities.
• Coordinate with WH and suppliers quality control department to store products in proper way depend on their specifications.
• Follow up with supply chain department to get Kuwait food authority approval of new shipments ( Lab test + Bayan release ).

E) PO :
• Do the purchase orders for shipments and determine requested quantities.

F) Returns and Liquidations :
• Handling returns and near expiries by liquidating it in cost price


G) Exhibitions :

• Attend international exhibition and meet new supplier in order to bring new brand (Dubai and KSA ) .

Company industry:
FMCG
Job role:
Sales

Brand Manager

October 2016 - February 2020

Ali Al Bahar Commercial group

Al Kuwait, Kuwait

October 2016 - February 2020

in the design of retail packaging as well as the creation of in-store marketing displays
•Handeling all the communication procces with the supplier for the markting activities and sales reports .
•Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved .
•Perform regular market research studies to gather important brand data and competitors data .
•Work closely with several local advertising agencies to manage brand marketing campaigns .

•Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the company. Monitor and control the sales budget to ensure optimum utilization of resources
•Generate sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets
•Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region
• Creating new promotion for the brand and Provide distributors and customers in the region with information about new or improved products in order to improve sale .


• Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the region.
•Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customers.
•recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.
•Prospect for potential new clients and turn this into increased business.
•Ensure all levels of staff portray the corporation in the best lightResearch and cultivate an accurate perception of the organization’s mission and goals
•Forecast sales objectives.
•Attend industry functions, including conferences and association events, and contribute information and feedback on upcoming market trends.
•Research the market to identify buying/selling trends, new markets, and customer needs in order to start new business with new suppliers.
•Negotiate with clients to solidify the terms of each contract. Ensure each contract adhere to regulations and guidelines.
•Support team members to increase successfully closed deals on a daily basis.
•Co-ordinate between the suppliers and the clearance company in order to finish and support them for all the required papers for the clearance process from the port.
•Searching and contacting new supplier in order to start obtaining new brand .

Working in

Company industry:
Construction & Building
Job role:
Marketing and PR

Trade marketing officer

March 2013 - October 2016

Alghanim Industries

Al Kuwait, Kuwait

March 2013 - October 2016

• Coordinating with marketing manager in planning and executing promotions
• Identifying additional platform, Then Planned to optimized promotion effectiveness and output
• Responsible of receiving and coding and the stock of the POSM and distributing them to the market and make sure of its implementations
• Coordinate with marketing manager in briefing to sales force monthly (allocating and output
• Follow up on implementation and execution
• Assist in planning for tailored local promotions
• Regular market visits, competition screening and reporting
• Follow up on planograms executed in market.
• Provide support to sales team and coordinate with internal and external parties to ensure excellent execution of marketing plans.
• Follow up with local agencies to ensure the good quality of CO-Packing process for the promotional products.
• Do training and presentations for the merchandisers and promoters to assure the quality of the displays and visibility inside the showroom.
• Analysis the off take for each outlets in Kuwaiti market and distribute the available budget for each promotion or campaign .

Company industry:
FMCG
Job role:
Sales

Senior market research officer

August 2010 - March 2013

Alghanim Industries

Al Kuwait, Kuwait

August 2010 - March 2013

• Mange the daily work of internal CATI team by coordinating with field Manager for different studies: Credit, Service center, Automotive, Electronics, Home Furniture, Engineering and Insurance (Amana) .
• Coordinate between CATI team and analyst to assure the quality of data which received.
• Doing Monthly presentation briefing for the CATI team and getting the actual feedback about the customer behavior changes in the studies.
• Handling the quality control of mystery shopping program by following up with the agency and the business unit (Electronics, Home Furniture, credit).
• Doing monthly market visits to the competitors to get feedback of the changes in market for new services, quality of the service and new promotions (Electronics and Home Furniture competitors).
• Assist and help in creating and doing new questioner with analyst team.
• Doing monthly telephonic B2B interviews (CSI) project with the industrial’s customers across the MEA for Kimmco, Kirby and Rockwool.
• Handling the quarterly exit interviews for Electronics and Home furniture by conducting exit interviews inside their showroom.
• Mange and doing focus group studies for Alghanim customers.
• Assist and help in creating new questioner with analyst team

Company industry:
Automotive Dealership & Distributor
Job role:
Research and Development

Education

Applied Science University

January 2009

January 2009

Bachelor's degree, marketing

Jordan

:

Amideas

January 2008

January 2008

High school or equivalent, marketing

Kuwait

courses: Toefl certificate (

Al-Ekhlas Secondary School

January 2003

January 2003

High school or equivalent, marketing

Kuwait

:

Applied Science Private University

January 2003

January 2003

Bachelor's degree, Business And Marketing

Jordan

Skills

Market Research
Expert
Market Research
Expert
Data Collection
Expert
Data Collection
Expert
Home
Expert
Home
Expert
Insulation
Expert
Insulation
Expert
Sales
Expert
Sales
Expert
ANALYSIS
Expert
ANALYSIS
Expert
BUDGETING
Expert
BUDGETING
Expert
MARKETING
Expert
MARKETING
Expert
PROMOTIONAL MATERIALS
Expert
PROMOTIONAL MATERIALS
Expert
QUALITY
Expert
QUALITY
Expert
QUALITY CONTROL
Expert
QUALITY CONTROL
Expert
SALES
Expert
SALES
Expert
ADVERTISING
Beginner
ADVERTISING
Beginner
ASSETS RECOVERY
Beginner
ASSETS RECOVERY
Beginner
AUTOMOTIVE
Beginner
AUTOMOTIVE
Beginner
Market Research
Expert
Market Research
Expert
Data Collection
Expert
Data Collection
Expert
Home
Expert
Home
Expert
Insulation
Expert
Insulation
Expert
FINANCE
Intermediate
FINANCE
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
PACKAGING AND LABELING
Intermediate
PACKAGING AND LABELING
Intermediate
PROCUREMENT
Intermediate
PROCUREMENT
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
PURCHASING
Intermediate
PURCHASING
Intermediate

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
ILETS
Amidst
Jun 2008

Hobbies and interests

basketball