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Bassel Abd El-Aziz, Regional Manager - Middle East

Bassel Abd El-Aziz

Regional Manager - Middle East·TROX Middle East

United Arab Emirates

Bachelor's degree, Mechanical Engineering

Work experience

Total years of experience: 27 years, 5 months

Regional Manager - Middle East

March 2023 - Present

TROX Middle East

Dubai, United Arab Emirates

March 2023 - Present

My Role currently is look after all sales, marketing and business development functions in Middle East.
Products line: Air Handling Units, Fan Coil Units, Ventilation Fans and Air Distribution & Control Products for building and industrial applications. Driving selling solution strategy for specific applications, Cleanrooms, Tunnel & Metros, Green Building and Marine, Oil & Gas applications. Main customers are consulting and contracting firms within the region. Currently responsible for ME territory and mainly UAE, Egypt & Saudi Markets. Reporting directly to Middle East MD.

Company industry:
Manufacturing
Job role:
Sales

General Manager HVAC

January 2021 - December 2022

PDC Consult

Dubai, United Arab Emirates

January 2021 - December 2022

My Role was managing the team of HVAC Dept., closing and finalizing the JV’s with manufacturers and principles of HVAC products and service providers adding to that looking after all sales, marketing and business development functions in the Middle East Region
Products line: Air Handling Units & Fan Coil Units. Services: Retrofits and energy saving solutions. Main customers are developers, consultants, land lords and contractors. Currently responsible for ME territory and mainly for UAE, Egypt & Saudi Markets. Reporting directly to Group CEO.

Company industry:
Project & Construction Planning
Job role:
Sales

Sr. Regional Manager Middle East

January 2019 - October 2020

FlaktGroup

Dubai, United Arab Emirates

January 2019 - October 2020

My Role currently is look after all sales, marketing and business development functions in Middle East.
Products line: Air Handling Units, Fan Coil Units, Closed Control Units, Ventilation Fans and Indirect Adiabatic Coolers for building and industrial applications. Main customers are consulting and contracting firms within the region. Currently responsible for ME territory and mainly for UAE, Egypt & Saudi Markets. Reporting directly to Middle East MD.

Company industry:
Manufacturing
Job role:
Management

Sales Director Middle East

September 2014 - December 2018

Airchal W.L.L.

Dubai, United Arab Emirates

September 2014 - December 2018

My Role was to look after all sales and business development functions, including new product rollouts, customer relationship development, contract negotiation, and order fulfillment. Provide cross-functional team training, coaching and mentoring. Establish distribution network in Middle East region. Design, implement and adjust various sales plans and programs for all company products.
Products line: Air Handling Units, Fan Coil Units, Condensing Units and Ducted Split Units for building and industrial applications. Main customers are consulting and contracting firms within the region.
Was responsible for ME territory and mainly for GCC countries. Reporting directly to Company CEO.

Company industry:
Manufacturing
Job role:
Sales

Sr. Sales Manager - Middle East

October 2005 - August 2014

Flakt Woods L.L.C.

Dubai, United Arab Emirates

October 2005 - August 2014

Oversee all sales and business development functions, including new product rollouts, key account management, customer relationship development, contract negotiation, and order fulfillment. Budget responsibilities. Provide cross-functional team training, coaching and mentoring. Direct network of district sales managers and marketing associates located throughout the GCC countries and Middle East region. Design, implement and adjust various sales plans and programs for products with focus on building distribution channel.

Company industry:
General Engineering Consultancy
Job role:
Information Technology

Asst. Sales Manager

May 2004 - June 2005

Arabian Industrial Gases Co.

Dubai, United Arab Emirates

May 2004 - June 2005

Managed Dubai territory key accounts comprised of 50 major customers, overseeing total annual sales exceeding 20M AED. Developed and implemented strategic plans to market new services and persuade customers to purchase our products. Responsible for end user sales development. New market identification and penetration, maintain market understanding with competition.
Financial channel management and large scale contract negotiation, monitoring company sales figures on monthly basis and reporting actual versus budget to company MD and GM.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Branch Office Manager

February 2003 - April 2004

Metel Engineering W.L.L.

Doha, Qatar

February 2003 - April 2004

Oversee all sales and business development functions, including new product rollouts, key account management, customer relationship development, contract negotiation, and order fulfillment.

Company industry:
Installation & Technical Services
Job role:
Management

Sales Engineer

March 2002 - February 2003

Metel Trading L.L.C.

Dubai, United Arab Emirates

March 2002 - February 2003

Main role to enhance the products sales with governmental sector. Developing company profile and proper prequalification documents. Developing Technical Catalogue for Power Zen Generating Sets. Product Line: Generators, Water Pump Sets, Fire Pumps Sets.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Sales Manager

May 1998 - January 2002

Mars Group International

Cairo, Egypt

May 1998 - January 2002

Developed and implemented business development, sales and marketing to acquire new customers and retain existing accounts Set Individual and companywide sales objectives and formulate plans to expand business. Manage corporate collateral material, including brochure and Web re-design.

Company industry:
General Engineering Consultancy
Job role:
Sales

Education

Higher Technological Institute

May 1998

May 1998

Bachelor's degree, Mechanical Engineering

Egypt

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Got scholarship for summer training 3 successive years 1995, 1996 and 1997 to Czech Republic, Ukraine and Germany

Saint Fatima School - Abassia

August 1992

August 1992

High school or equivalent, General Certificate (Sanawia Ammaa)

Egypt

GPA (percentage): 81%

GPA (percentage): 81%

From Grade KG to Grade 12 - Language School

Skills

Sales
Expert
Sales
Expert
Solution Selling
Expert
Solution Selling
Expert
Air Conditioning
Expert
Air Conditioning
Expert
Ventilation
Expert
Ventilation
Expert
HVAC
Expert
HVAC
Expert
Auto CAD
Intermediate
Auto CAD
Intermediate
MS Office
Expert
MS Office
Expert
Negotiation
Expert
Negotiation
Expert
Communication
Expert
Communication
Expert
Coaching
Expert
Coaching
Expert
Presentation
Expert
Presentation
Expert
Sales
Expert
Sales
Expert
Solution Selling
Expert
Solution Selling
Expert
Air Conditioning
Expert
Air Conditioning
Expert
Ventilation
Expert
Ventilation
Expert
HVAC
Expert
HVAC
Expert

Languages

English
Expert
French
Beginner
Arabic
Native Speaker

Memberships

ASHRAE - Cairo Chapter

Associate Member

June 2000

Training and Certifications

Training
Design of Car Park Ventilation System using Jet Thrust Fans
Flakt Woods Ltd. UK
Nov 2005
CNC Part Programing
Institute of O&G Ivano Frankvisk, Ukraine
Jun 1996
LEED 201: Core Concepts and Strategies
Green Technologies - UAE
Nov 2012
Web Based Computational Fluid Dynamics Software
ANSYS Inc. UK
May 2006
Leadership Skills
Frost & Sullivan UK
Sep 2011
Negotiation for Sustainable Performance Skills Workshop
Frost & Sullivan UK
Feb 2011
Shoe Making Machinery
ISMS - Czech Republic
Jan 1995
System Anlysis and Design
ICL Egypt & NCC UK
Jan 2002

Hobbies

  • Travelling and Playing Bridge