Bassel Zagzoog, Ebusiness Manager

Bassel Zagzoog

Ebusiness Manager

INTERNeT SOLUTIONS

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Computer Since and Management Technology
Experience
22 years, 11 Months

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Work Experience

Total years of experience :22 years, 11 Months

Ebusiness Manager at INTERNeT SOLUTIONS
  • Saudi Arabia - Jeddah
  • My current job since January 2012

The Company is a leading Local Digital Media Agency.

Key Responsibilities:
• Developing online business strategies/short and long term plans in collaboration with product and marketing managers, ensuring the same is in compliance with the company policies and procedures.
• Researching and analyzing current market trends, identifying potential opportunities and executing plans for sound and profitable growth of the company.
• Implementing marketing programs to increase sales as well as offering guidance to the marketing colleagues to create campaigns that improve search engine rankings, increase traffic to the site and strengthen customer loyalty.
• Managing the company profile in social networking sites like Facebook, Twitter and other similar community sites as well as posting on relevant blogs.
• Designing and developing payment mechanisms that are secure and that protect customers’ personal details against any threats from cyber criminals.
• Monitoring site metrics, including of time for Web pages to load, total numbers of site visitors and visitors by product or page and analyzing the information and recommending necessary changes to improve the performance.
• Coordinating with the internal brand and sales teams to create an integrated digital and social media approach across the business.
• Working closely with the designers, website developers and content providers to build/improve the eCommerce site, ensuring that the site is easy to use and navigate.
• Regularly checking the site content and systems to ensure that they are working properly and also adding new products, product information and updating prices as well as or removing products that are no longer available.

Digital Media Manager at Daleei.com (Saudi Arabia) - Al Wahda Express Saudi L.L.C
  • Saudi Arabia - Jeddah
  • January 2009 to December 2011

Highlights:
• Instrumental in handling the entire department operations of Daleeli Account Strategists.
• Actively participated in continuous development of www.Daleeli.com.

Key Responsibilities:
• Designed and implemented annual territory sales plans/strategies, marketing initiatives to accommodate division/corporate goals. Directed sales forecast activities and set performance goals accordingly.
• Maintained professional relationships with clients, advertising agencies to enhance the image and reputation of the company.
• Conducted market research, competitor analysis to conceptualize counter strategies and prepared research-based reports and sales forecasts and submitted the same to the senior management for taking further corrective actions.
• Administered digital media and online sales to develop company business and developed website including Daleeli.Com.
• Devised the annual marketing plan/ budgets and targets in accordance with the corporate vision, monitored performance against budgets, submitted variance reports to the senior management with recommendations for improving profitability.
• Conducted media training for clients to foster positive attitude toward company goals and planned media trips to promote a positive image of the company and represent client programs.
• Communicated effectively with senior management to review departmental forecasts periodically and ensured consistency with annual projections. Monitored daily operations, recommended and created improved course of action.
• Provided timely feedback to senior management on various advertising and media activities and took necessary measures in case of publication or radio misses on any media campaign.
• Strove to achieve total customer satisfaction through flawless execution/adherence to pre-established customer critical success factors.
• Stayed abreast of emerging new media tools and technology, developed/recommended new media strategies to incorporate emerging tools/technology.

Regional Sales Manager at Yellow Pages (Saudi Arabia) - Al Wahda Express Saudi L.L.C
  • Saudi Arabia - Jeddah
  • September 2005 to December 2008

Crafted an impressive growth path rising from the position of Sales Executive to Regional Sales Manager within a short period.

Designation Chronology:
• Oct '05 - Dec '08: Regional Sales Manager
• Jan '03 - Sept '05: Sales Executive

Highlight:
• Played a pivotal role in spearheading the sales team consisting of 70 Persons over 5 Branches.
• Proficiently managed 4 branches of the company including Riyadh, Al Khobar, Al Madinah and Jeddah.

Key Responsibilities:
• Identified primary thrust areas of business within the organization through market surveys and analysis. Designed and implemented strategic sales and business development measures to optimize company sales, volume distribution and customer service.
• Maneuvered development/implementation of innovative sales policies with a view to ensure adequate penetration, growth and performance.
• Devised budgets and targets, monitored performance against budgets, oversaw sales results and submitted variance reports to the senior management with recommendations for improving profitability.
• Defined performance standards and resource allocations to optimize overall product performance. Devised policies/procedures to reduce overheads and enhanced revenue/profit margins of the organization.
• Analyzed KPIs to identify the need for new/improved programs for performance review in alignment to all functions.
• Assisted and supported the technical manager in resolving issues and provided services to the customers and ensure optimal levels of service and long term business relations.
• Maximized effectiveness of sales by organizing training programs of sales personnel for familiarizing them with company goals/objectives, selling techniques and maintaining customer relations.

Sales Executive at Yellow Pages (Saudi Arabia) - Al Wahda Express Saudi L.L.C
  • Saudi Arabia - Jeddah
  • January 2003 to September 2005

Key Responsibilities:
• Analyzed customer needs to comprehend how the company services apply to those needs, created a vision of applying company services to match needs and formulated a proposal representing the vision.
• Finalized sales and negotiated contractual details, performed costing, compilation of BOQs, prepared reports pertaining to business/ revenue generation.
• Participated in company sponsored meetings to review sales performance, product/services development, sales goals and profitability.
• Established sales routes, identified customers by comprehending their requirements and offering best deals to satisfy their needs regarding pricing, services/product specifications, quality and preferred time of delivery.
• Quoted and negotiated prices/credit terms, prepared contracts and recorded orders to achieve favorable price for the organization.
• Developed and maintained strong customer relationships as primary technical point-of-contact during pre-sales activities, implementation and transition to post-sales support.
• Collated customer feedback and market research, monitored customer preferences to determine focus of sales efforts, successfully resolved customer complaints regarding sales/service. Submitted periodic status reports to head office.
• Interacted with other sales/marketing personnel to work out the best methods of promoting products, kept abreast of new products/services and monitored the sales, prices and products/services of competitors.

Sales Executive at Internet Solutions
  • Saudi Arabia - Jeddah
  • June 2001 to January 2003

Key Responsibilities:
• Created a strategy for growth, enabled higher sales for E-marketing, web application, web design/hosting, market activation and strengthened general business
• Supported and maximized effectiveness of sales operations to assure positive professional services, revenue growth, positive impact on margin and high customer satisfaction.
• Performed feasibility studies and market research to implement marketing objectives/ plans and proposed business recommendations to the management team to support all market activities.
• Tailored capabilities to meet customer specific needs, prepared reports and submitted quarterly and yearly performance report to the senior management to take further decisions.
• Responsible for building potential customers database and contact register, conducted sales in a timely/efficient manner to attain the highest level of customer confidence resulting in increase revenues/profits.
• Managed customer and new field sales people training needs through preparing power point presentations, conducting seminars and workshops and provided materials for training sales team.
• Responded to service issues, analyzed and troubleshoot the problems and delivered and arranged presentations or meetings when necessary.
• Maximized effectiveness of sales by organizing training programs of sales personnel for familiarizing them with company goals/objectives, selling techniques and maintaining customer relations.

Previous Professional Experience:
• May '98 - Mar '01: Software Engineer, Union Air - Air Conditions (Agent: Saudi Trade and Construction Company), Cairo, Egypt.

Education

Bachelor's degree, Computer Since and Management Technology
  • at Modern Academy
  • August 2001

Specialties & Skills

Web Development
Digital Media
Marketing
Business Development
Leadership, Team Building, Performance Evaluation, Motivation, Communication, Analytical Ability
Coordination and Development, Resolving Customer Queries/Complaints, Management Reporting
Strategic Planning, Brand Management, Product Development, Online Marketing, Social Media
Dynamic Website - CMS, Search Engine Optimization (SEO), eCommerce Website and Hosting
Client Relationship Management, Revenue Generation, Advertising Campaigns and Promotions
Website Designing, E-Marketing and Web Advertising, Mobile Website, Commerce Website
Media Relations, Market Research, Competitor Analysis, Sales Analysis and Forecasting
Ability to Work under Pressure, Decision Making and Problem Solving, Critical Thinking
SharePoint2010, Mobile Apps, Google Apps, Google AdWords, Google Analytics, Google Webmaster Tools
Computer Related Skills: MS Office and Internet Usage

Languages

Arabic
Expert
English
Intermediate

Memberships

American Marketing Association
  • Member
  • March 2009

Training and Certifications

Social Media (Training)
Training Institute:
UAE Yellow Pages
Date Attended:
October 2009
How to be a Leader and Negotiation Skills (Training)
Training Institute:
Sandler
Date Attended:
December 2006
Business English (Training)
Training Institute:
British Council
Date Attended:
May 2008
Social Media (Training)
Training Institute:
Social Media Forum in UAE
Date Attended:
May 2010
NLP Business (Training)
Training Institute:
Arab Institute for NLP
Date Attended:
February 2010
Sales Management and E-Marketing (Training)
Training Institute:
Egypt Yellow Pages
Date Attended:
October 2007