BASSEL ALWAJEEHI

• Building full professional business processes to augment the organization’s capability.
• Develop further customer relationships with the private sector and build on the existing ones.
• Strengthening the after sales process by leveraging technology and human resources.
• Deriving and developing medium and short-term plans and executive programs to manage and achieve the Company goals.
• Monitoring Company's performance against pre-set performance goals to ensure that progress is being made in the desirable direction and preventive/ corrective actions are taken accordingly.
• Disseminating instructions, circulars and information in addition to issuing administrative, organizational and technical decisions necessary to fulfill endorsed plans and executive programs.
• Conferring with Top Management to plan business goals and strategies, developing organizational policies, coordinating functions and operations between departments, and establishing responsibilities and procedures for attaining anticipated goals.
• Approving the budget and directing and coordinating formulation of financial strategies and plans to provide funding for new or continuing operations to maximize returns on investments and to increase efficiency.
• Monitoring the financial performance; operating the capital budgets; monthly financial statements, managing cash flows; and reviewing income and costs relative to the goals and taking effective corrective actions as necessary.
• Continuously monitoring the performance of the company and administrating the continuous development, and increase the quality of services offered to clients to achieve customer satisfaction and boost market share.
• Continuously monitoring the performance of the Sales and Marketing activities to ensure that annual sales growth is achieved in line with strategic goals, and that new services are launched to increase market share and revenue.

• Brand building management on the basis of the marketing mix elements.
• Development of the market share.
• Marketing researches, segmentation and consumer's behavior & demographics studies.
• Building full short & long terms marketing strategies & policies.
• Continually striving to improve operational efficiency and service levels.
• Working closely with operation sales management to drive up the sales margin.
• Building full and executing the promotion and advertising corporate & season's campaigns with the advertising agency and media.
• To create & control corporate merchandising concept in more than 50 retail showrooms.
• Overall Textile's brands and stores management on Day-to-Day basis.
• Leading & motivating a team of more than 70 staff.

• Building full and managing monthly & annual marketing and sales plans.
• Following up the constructional projects and relevant marketing communications.
• Marketing researches.
• Continues market share development, New markets opening.
• Sale’s meetings, presentations and negotiations.
• Day to day operational accountability for the achievement of financial budgets.
• Executing the seminars, exhibitions, promotion and advertising activities.

• Marketing communications.
• Sale’s meetings, presentations and negotiations.
• Building clients advertising media plans for both of TV and Radio.
• Following up the clients orders with production management and broadcasting center.
• Executing the seminars, advertising sales transactions.
• Opportunities researches.