Bassem Makhimar

- Established a paper cup factory with a production capacity of 60, 000 cartons per month.
- Leading negotiations to purchase 44 paper cup production machines with modern technology.
- Developed a vision for the factory and identity for the products.
- Establishing the organizational structure of the sales and marketing department.
Marketing research work in all distribution channels.
- Developed sales and distribution policies.
- Developed pricing and marketing strategy.

- Lead, motivate entire sales & merchandising teams to achieve monthly and yearly goals.
- Monitoring closely to ensure product mix execution.
- BDAs planning and negotiations.
- Manage receivables across all channels.
- Allocate KPIs and support the teams.
- Managed sales and merchandising teams across all regions

I set sales and marketing policy, and manage the sales team to achieve the highest sales by establishing brands through distribution channels, which enhances the organization's revenue and increases profits

 Proffered direction, leadership, and oversight required to deliver excellent results across all channels and achieve the sales and marketing goals.
 Instrumental in aiding the company improve its marketing performance, maintain relative growth in sales and propel profitability, despite economic changes.  Refurbished promotions system and applied across all branches in KSA to registered excellent results whilst mitigating costs.
 Shaped branch sales strategy and propositions through market & competitor intelligence as well as enhanced the capability of teams to evangelize it.
 Accredited with President Award, for outstanding performance, 201

MBT is one of the Saudi’s top FMCG distribution Companies, it contributes to more than $150, 000, 000 of the FMCG distribution business in Saudi Arabia.

Accomplishments:
 Inspirational and driven leader, superintended a dynamic team of 71, comprising of 3 Branch
managers, 9 Supervisors, 31 Salesmen & 28 Merchandisers covering all KSA and all channels. fostered 'can do' attitude and nurtured forward and innovative thinking culture.

 Under my leadership attained historical record in 2014 Vs previous years.
 Drove sales across a defined area increasing turnover, volume unit sales & overall market share.
 Served as an astute, analytical, visionary change agent, utilizing bottom-up approach in
management of change.
Key Responsibilities:
 Defined the sales strategy, yearly operating plan and P&L roadmap for MBT Business in KSA.
Created industry leading channel management practices recognized by peers as best in class.
 Established sales and receivables plans and steered through extensive executions across all
channels.
 Expert negotiator, administered BDAs preparation / negotiations with the best countered
performed terms and ensured enhanced execution of the BDAs.
 Leveraged market analysis, competitor and advisor research to develop strategic overview of the region.
 Performed rolling stock forecast periodically to avoid out of stock issues in the regions.
 Fostered synergistic relationship with the key accounts, thus helped company secure and retains its clients.
 Collated monthly management reports/ presentations on the operation performance & execution.

The Bahrawi Trading Company was the first to start importing and distributing kitchen Equipment to
Saudi Arabia. Gradually it created a continuous story of success to became the distributors of top notch
and reliable brands in Saudi Arabia.
Accomplishments
 Played a key role in steering a team of 2 supervisors, 10 credit salesmen and 12 merchandisers
Key Responsibilities:
 Developed and executed aggressive strategic sales/marketing plans targeted at capitalizing existing
client base. Coordinated implementation of sales plans to increase revenues/profitability and expand
market presence.
 Identified primary thrust areas of business through market surveys and analysis. Designed and
implemented strategic sales and business development measures to increase the profitability of
organization.
 Executed booming marketing and sales tools across all trade channels, ensured top line sales
goals and bottom-line profit goals are met, by recognizing profitability and revenue impact of all
business opportunities.
 Planned and implemented sales/marketing programs and policies, formulated sales budgets/
forecasts and strove to ensure distribution and sales targets are achieved.
 Reviewing, negotiating and drafting contracts and agreements by close communication with all
trade channels, whilst assuring strict adherence to organizational policies and procedures.
 Coordinating implementation of Plan-O-Grams to have optimum store visibility and ascertained
compliance with corporate requirements, which delivered both short/ long term business benefits.

Unit Manager, Arabian Trading Supplies (ATS), Medina & Tabuk, KSA