Sales And Marketing Manager
Omran Bader Paper Products Factory / Freelancer
Total des années d'expérience :20 years, 2 Mois
- Established a paper cup factory with a production capacity of 60, 000 cartons per month.
- Leading negotiations to purchase 44 paper cup production machines with modern technology.
- Developed a vision for the factory and identity for the products.
- Establishing the organizational structure of the sales and marketing department.
Marketing research work in all distribution channels.
- Developed sales and distribution policies.
- Developed pricing and marketing strategy.
- Lead, motivate entire sales & merchandising teams to achieve monthly and yearly goals.
- Monitoring closely to ensure product mix execution.
- BDAs planning and negotiations.
- Manage receivables across all channels.
- Allocate KPIs and support the teams.
- Managed sales and merchandising teams across all regions
I set sales and marketing policy, and manage the sales team to achieve the highest sales by establishing brands through distribution channels, which enhances the organization's revenue and increases profits
Proffered direction, leadership, and oversight required to deliver excellent results across all channels and achieve the sales and marketing goals.
Instrumental in aiding the company improve its marketing performance, maintain relative growth in sales and propel profitability, despite economic changes. Refurbished promotions system and applied across all branches in KSA to registered excellent results whilst mitigating costs.
Shaped branch sales strategy and propositions through market & competitor intelligence as well as enhanced the capability of teams to evangelize it.
Accredited with President Award, for outstanding performance, 201
MBT is one of the Saudi’s top FMCG distribution Companies, it contributes to more than $150, 000, 000 of the FMCG distribution business in Saudi Arabia.
Accomplishments:
Inspirational and driven leader, superintended a dynamic team of 71, comprising of 3 Branch
managers, 9 Supervisors, 31 Salesmen & 28 Merchandisers covering all KSA and all channels. fostered 'can do' attitude and nurtured forward and innovative thinking culture.
Under my leadership attained historical record in 2014 Vs previous years.
Drove sales across a defined area increasing turnover, volume unit sales & overall market share.
Served as an astute, analytical, visionary change agent, utilizing bottom-up approach in
management of change.
Key Responsibilities:
Defined the sales strategy, yearly operating plan and P&L roadmap for MBT Business in KSA.
Created industry leading channel management practices recognized by peers as best in class.
Established sales and receivables plans and steered through extensive executions across all
channels.
Expert negotiator, administered BDAs preparation / negotiations with the best countered
performed terms and ensured enhanced execution of the BDAs.
Leveraged market analysis, competitor and advisor research to develop strategic overview of the region.
Performed rolling stock forecast periodically to avoid out of stock issues in the regions.
Fostered synergistic relationship with the key accounts, thus helped company secure and retains its clients.
Collated monthly management reports/ presentations on the operation performance & execution.
The Bahrawi Trading Company was the first to start importing and distributing kitchen Equipment to
Saudi Arabia. Gradually it created a continuous story of success to became the distributors of top notch
and reliable brands in Saudi Arabia.
Accomplishments
Played a key role in steering a team of 2 supervisors, 10 credit salesmen and 12 merchandisers
Key Responsibilities:
Developed and executed aggressive strategic sales/marketing plans targeted at capitalizing existing
client base. Coordinated implementation of sales plans to increase revenues/profitability and expand
market presence.
Identified primary thrust areas of business through market surveys and analysis. Designed and
implemented strategic sales and business development measures to increase the profitability of
organization.
Executed booming marketing and sales tools across all trade channels, ensured top line sales
goals and bottom-line profit goals are met, by recognizing profitability and revenue impact of all
business opportunities.
Planned and implemented sales/marketing programs and policies, formulated sales budgets/
forecasts and strove to ensure distribution and sales targets are achieved.
Reviewing, negotiating and drafting contracts and agreements by close communication with all
trade channels, whilst assuring strict adherence to organizational policies and procedures.
Coordinating implementation of Plan-O-Grams to have optimum store visibility and ascertained
compliance with corporate requirements, which delivered both short/ long term business benefits.
Unit Manager, Arabian Trading Supplies (ATS), Medina & Tabuk, KSA
Market Research and Analysis Revenue Generation, Driving Growth Business