Bassem Takla

Sales Manager at Dabur Egypt limited

• Egypt
• My current job since January 1998

Summary:
• A result-oriented professional with more than 20 years of experience in Strategic Planning,
Business Development, Sales and Marketing, Key Account Management, Channel
Management, Client Servicing & Team Management
• I have achieved 125% of the yearly sales target in 2015-2016 financial years.
• I have achieved 120% of the yearly sales target in 2016-2017 financial years.
• I have achieved 110% of the yearly sales target in 2017-2018 financial years.
• Proficient at analyzing market trends to provide critical inputs & formulating selling &
marketing strategies.
• Proficient at maintaining cordial relationship with customers, ensuring quality and service
norms to achieve customer satisfaction and business retention.
• Leading, training & monitoring the performance of team members to ensure efficiency in
sales operations and meeting of targets. Possess good administrations skills.
Work History:
April’14: present DABUR EGYPT LIMITED, Cairo
Dabur Egypt is subsidiary of Dabur India limited, the 4th largest FCMG Company in India with
annual turnover of more than USD 1.00 bn, working in cosmetics field.
POSITION: Sr.Joint SALES MANAGER EGYPT
Responsibilities:
Reporting to head of sales.
• Directed, monitored and evaluated overall activities of the sales team, created a
customized follow up systems, oversaw their performance and motivated them to
accomplish sales targets.
• Researched current market scenario, conducted competitive analysis, captured new
business opportunities, analyzed, prepared forecast reports and submitting the same to
the National Sales Manager for further decision making.
• Conducted periodical meetings with the sales team for forecasting revenues, reviewing
financial performance of the company and leading investigations on product weaknesses
and complaints
.
• Evaluated customer feedback to suggest modifications and incorporated the same in
business strategy, thus effecting high levels of sales and achievement of company
objectives.
• Ensured top line sales goals and bottom line profit goals are met, by recognizing
profitability and revenue impact of all business opportunities.
• Designed and managed the sales budget and oversaw sales results, market research, and
promotional activities in adherence to organizational policies and procedures
• This section should give a clear picture of what your role involves on a day to day basis,
and any regular ie monthly / annual responsibilities
Key Achievements:
o Open business in uncovered area, which generated 15% increase in sales.
o Using new technique in forecasting to increase sales accuracy
o Introduce new customer to extend the coverage
o Open market for Dabur international and Dabur USA products within the time line.
o Target achievement of current years is ongoing.
Jan’ 13 - April’ 14: DABUR INTERNATIONAL LIMITED, Dubai
International business division of Dabur India.
POSITION: BUSINESS DEVELOPMENT MANAGER Libya & Sudan
Responsibilities:
• Functioning as Business Development Manager for Libya and Sudan
• Accountable for achieving the sales target for the region, country wise and brand wise.
• Developing key strategies to augment business & countering competition in Libya and
Sudan market.
• Significantly contributing towards appointing good distributors and conducting market
study and research to explore the market needs and decide which products could generate
voluble business.
• Actively involved in launching new product, initiating and developing promotional schemes
various products in different markets.
• Overseeing the overall marketing and sales of some important markets like Libya and
Sudan and Egypt with Sales Team reporting directly.
• Key Achievements:
• I have developed brands in my area and increase the marke
March’ 99 - Sept’ 12: DABUR EGYPT LIMITED, Cairo
Dabur Egypt is subsidiary of Dabur India limited, the 4th largest FCMG Company in India with