بتول عبيدات Obeidat

- Built brand creation, positioning, and communications strategy for a premium UAE resort pre-opening, including F&B marketing, influencer partnerships, and destination dining positioning.
- Developed and owned the full pre-opening marketing launch plan and 360 marketing master plan from ground up, managing a marketing budget of over AED 1M across department structure, headcount planning, and post-opening forecasting.
- Led PR and media strategy including key messaging frameworks, executive positioning, and phased launch communications; directed digital marketing spanning social media, content planning, SEO, website development, and OTA channel optimisation.
- Partnered with commercial and revenue leadership to align marketing and PR with rate strategy, demand generation, and revenue targets.

• Led brand growth and digital engagement across sports, lifestyle, and entertainment initiatives.
• Created marketing and communications strategies for lifestyle and sports digital talent and brand projects.
• Developed social media channels and strategy to increase audience reach through content strategy, storytelling.
• Crafted sponsorship proposals and partnership campaigns to secure collaborations with brands.
• Built and managed communication channels and booking systems to boost engagement and drive revenue growth.

- Led integrated marketing and communications strategy for high-profile sports and entertainment clients across UAE and Saudi Arabia, aligning deliverables with sponsorship KPIs and business objectives.
- Developed and executed multi-channel campaigns spanning PR, media relations, social media, paid channels, influencer partnerships, email marketing, and on-ground activations across UAE and KSA markets.
- Directed creative direction and content strategy across all client accounts, ensuring brand consistency, strategic positioning, and quality across digital, offline, internal, and external channels.
- Led end-to-end media operations for live events, managing logistics, press accreditation, and on-site media centre setup.
- Managed sponsorship campaign delivery and developed a winning sponsorship collaboration entry on behalf of a client for a leading international sports industry award.
- Tracked campaign performance and post-event reporting using Nielsen, Meltwater, and Google Analytics to measure impact and demonstrate ROI to clients.

- Delivered 360 marketing campaigns for regional lifestyle and startup clients, using Google Analytics and CRM insights to inform strategy and optimise performance.
- Developed SEO-optimised content strategies to improve organic search visibility, and audience engagement.
- Built brand positioning and market entry strategies for startup clients using Google Ads and Meta Business Suite.

- Led end-to-end marketing and communications for two editions of the Formula 1 Saudi Arabian Grand Prix on the promoter side. One of the most watched motorsport events globally, delivering fully bilingual Arabic and English campaigns across digital, social, and traditional media.
- Managed full media operations and F1 Media Centre across both editions, overseeing press accreditation, media logistics, and on-site communications infrastructure for international and regional press, and Formula 1.
- Created the brand identity and visual identity for the F1 Media Centre, developing all supporting assets including press kits,
signage, and communications collateral.
- Coordinated directly with Formula 1, the FIA, commercial sponsors, and media to deliver strategic communications and crisis messaging across both editions.
- Coordinated government and stakeholder engagement with the Ministry of Sport, supporting strategic alignment.
- Oversaw digital and social media strategy, optimising influencer activations, paid media, and content to drive audience reach and engagement.
- Directed sponsorship and media valuation reporting using Google Analytics and Meltwater to track ROI and demonstrate commercial impact to rights holders and sponsors.

- Drove 360 marketing strategy, executing data-driven digital campaigns that increased direct bookings, F&B revenue, and overall brand visibility.
- Boosted F&B footfall by leveraging targeted promotions, audience segmentation, and strategic digital campaigns to drive higher customer engagement.
- Developed and maintained the hotel’s brand positioning, ensuring all marketing materials, visual assets, and communications adhered to Hyatt’s global brand guidelines while being tailored to resonate with regional and international guests.
- Oversaw the creative development of on-property and digital visuals, ensuring brand consistency in photography, tone of voice, and campaign messaging across print, web, and social media platforms.
- Negotiated and secured high-value sponsorships with the Ministry of Tourism, Royal Opera House, Oman Air, and Bank of Muscat, increasing brand exposure and media coverage.
- Led event marketing efforts, securing sponsorships for major hospitality and lifestyle events, developing promotional strategies, and executing high-impact activations that drove increased footfall and brand awareness.
- Led digital transformation efforts, integrating SEO, social media, email marketing, and web strategies to enhance engagement and direct conversions.
- Secured premium media exposure, cultivating relationships with regional & international media outlets, leading to high-impact placements in key travel and hospitality publications.

Early career roles in marketing and communications across the UAE hospitality and construction sectors.