Marketing Manager at Formula 1 Saudi Arabian Grand Prix
Saudi Motorsports Company
Total years of experience :0 years, 2 Months
Successfully delivered two consecutive world-class signature events, the 2021 and 2022 Formula 1 Saudi Arabian Grand Prix, in the Kingdom of Saudi Arabia with a mere 4-month gap between them.
• Organized, executed, and hosted various media and Formula 1 team-related events in collaboration with the FIA and Formula 1 (F1).
• Developed a unique brand identity for the Media Center that reflected the essence of the Saudi Arabian Grand Prix (SAGP), KSA, and F1.
• Managed the Media Center and Media Accreditation Center (MAC) in
accordance with the strict branding guidelines set by the FIA and F1.
• Developed and executed strategic plans to increase awareness and engagement with the assistance of a dedicated marketing team.
• Innovatively conceptualized and executed media giveaways, such as mini F1 helmets.
• Created an effective media plan that aimed to provide a seamless experience
for both international and national media in coordination with the Ministry of Sports.
• Supervised the marketing team, with a special focus on social media Team.
• Monitored the online presence while approving website content, social
media campaigns, and outdoor campaigns to increase awareness of the SAGP and other motorsports events.
• Led the Corporate Social Responsibility (CSR) efforts for the Saudi Arabian Grand Prix 2021 and 2022, aligning with the kingdom's 2030 vision and F1 standards.
• Evaluated performance metrics and generated comprehensive closing reports, SWOT analysis for both races, utilizing tools such as SEO & Google
Analytics.
• Managed a multimillion SAR budget for various initiatives, including digital and media buying, branding for the airport and city, media center and MAC.
Online University