Bedwan El wazzeh

- Helping small and medium size business to have the proper business setup in terms of retail branding, retail strategy, design and product development and business org.
-Assisting in establish new business operational team to achieve success in the business vision.

Regional Business Director within MENA and CIS For big box brands 2017 till present :

Alhokair fashion retail http://www.fawazalhokairfashion.com
Franchisee of prime international street fashion brands in Saudi Arabia, MENA, USA, CIS & Eastern Europe (GAP, OLD NAVY, LC WAIKIKI, F&F, NEW YORKER )

- Maintain and develop current and future business within the company plan by directing the operation excellence retail in terms of formulating policies, managing budgets, expansions, brands performance, costs and expenses.
- Collectively accountable for the overall delivery of the business
- Measure and analyse critical success factors for best practice and implement improvement processes
- Provide high quality information and analysis in support of strategic priorities and initiatives
- Lead the development of brands within various markets
- Ensuring the business objectives, programs and plans are fully aligned to the company’s development strategy as per the annual operating plan (AOP)
- Making sure all managed brands within the business delivers the required results and archives their budgets
- Setting up, maintain and enhance strategic partnerships with franchise host brands located overseas
- Multi-function P&L accountability within complex /matrix corporate environments across multiple regions and markets

- Determine and Implement the business vision and goal of the fashion retail Business Unit in expanding company portfolio by diversifying different business segment of fashion and lifestyle brands.
- Conduct strategy formulation through market research & fine tuning to ensure wider market reach & penetration of unexplored market segments.
- Negotiate and conclude with brands principles contract terms to ensure best business terms.
- Obtaining best location of the brands by building and maintaining good relationships with all mall managements and landlords.
- Prepare and implemented 5 years business plan by setting necessary KPI by determining annual sales growth and margin, Capex and Opex.
- Maintain and develop current and future business within the company plan by directing the operation excellence retail in terms of formulating policies, managing budgets, expansions, brands performance, costs and expenses.
- Utilizing creative intellect, strategic insight and sharp planning skills to manage business operation to meet top line and bottom line objectives.
- Restructured and established new business operational team to achieve success in the business vision.
- Unified the business functional departments to achieve set goals.
- Ensuring that management of various departments provide necessary training to their team members to reflect on their capability.
- Ensure that the HR department review employee’s annual performance appraisal to ensure a clear career path to create motivation.
- Monitor business performance against plans and makes adjustments as needed.
- Creation of an environment where everyone are held accountable for achieving goals and results.
- Frequently working with the field staff in order to lead them from the front, assess their customer needs, obtain competitive information and provide solutions to any issues that hamper their optimal performance.
- Stay informed of market and customer trends in order to adjust development and give regular feedback to the vice president and board of director on the market situation/trends, competitive activities, market opportunities for business development, risk management etc. and suggest solutions/strategies on how to effectively manage the issues.
- Ensure customer satisfaction, high levels of service and promote continuous improvement efforts in order to drive repeated business and customer loyalty.

- Set and manage operating costs of Country office, identify opportunities for cost reduction and monitor value for money.
- Recommend budgets for areas and shops and discuss them with division head and brand managers
- Contribute to the development of a long-term strategy and plan for the company within the core values and objectives.
- Actively monitor market activities, communicating timely and accurate data on opportunities, risks and competitive market trends to relevant divisions/brands.
- Build and maintain good relationships and regular contacts with all malls managements and business-related parties.
- Recommend new sites/business opportunities/expansion.
- Ensure and keep back office Team aligned with business plan and linked with HQ Team.
- Develop and maintain positive and productive working relations with Brands and Business support divisions, ensuring support divisions remain focused on store operations.
- Ensure that all stores in market adhere to environmental, employment and business and Company service standards.
- Motivate and inspire team, and work with Management to ensure a company vision, mission, values and strategy are implemented properly.
- Ensure team receives necessary training and development as per job level to reflect on their capabilities and customer service
- Ensure internal and external customer service excellence, and act as ambassador fir the Company.
- Ensure Quality Service in line with Company policies and procedures.

http://www.nesk.com
•Lead the entire spectrum of activities involved in expanding and launching new brands in existing & new market entailing budgeting, purchasing, sales forecasting, trading calendar, brand positioning, setting up the pricing strategy.
•Creating long term strategies for the season calendar that enables us to discover new opportunities in the market.
•Ensure efficient cost control in the network by monitoring and controlling deviations and ensuring optimum utilization of resources.
•Measure and analyse critical success factors for best practice and implement improvement process.
•Restructured and established new business operational team to achieve success in the business vision.
Key achievements :
•Developed multiple strategies to fuel continuous growth and led the expansion of the chain from 25 stores to 190 shops across three countries.
•Developed innovative special collections for seasonal promotions like Ramadan and other Arabic festivals, which led to increase the sales and the market share of the company by 60% during Ramadan .