Manager
LG electronics
Total years of experience :6 years, 11 Months
- Lead 2015 LG Morocco vision based on Market analysis, demand analysis; Macro data evolvement
Internal analysis using SWOT; competitors evaluation; Channel efficiency
- Drive company innovation through change management process
- Monthly All Group company KPIs review
- P&L Analysis by Strategic accounts
- Procurement process implementation for cost saving with all groups by hiring new suppliers and developing negotiation skills
- Go to Market process implementation for strategic Dealers through account analysis ( OI, M/S, Turnover)
- channel growth analysis
- Promoters and in-store activity enhancement
-SVC Process implementation and control
-SVC KPI improvements (Repairing time, Information center, Parts forecasting, Authorized Service Center management)
-Customer satisfaction monitoring (NPS, RTAT expectation, Brand loyalty)
- SVC marketing Enhancement for Brand differentiation in Morocco
-Develop Local electronics Brand
-Plan and Implement modern chain distribution in Morocco
-Supplier negotiation (Price, Promotion, Profit…)
Master in Marketing research under the topic Morocco customer behaviour